1. P R E F A C E NEW E-COMMERCE E(Electronic)-commerce began in 1995.
Has grown to: $258 billion retail business
$3.6 trillion business-to-business
Enormous global change in business firms, markets and consumer behavior.
In the next 5 years, e-commerce is projected to continue growing at double-digit rates becoming the fastest-growing form of commerce in the world.
Being led by: Established firms: Wal-Mart, JCPenny and GE New firms: Google, Amazon, E*Trade, MySpace Facebook, Photobucket & YouTube

2. P R E F A C E
Text (5th edition) focuses on new breed of e-commerce services providing:
Social networking Video/photo-sharing
Communication services Forum for online advertising
Web 2.0 has sites such as: Facebook MySpace
Photobucket Del.icio.us YouTube Blinkx
Survivors of the 1st era of e-commerce ( spring 2000)
Include: Amazon E*Trade Priceline Expedia
– new period of explosive entrepreneurial activity
generating new jobs in all fields. Web presence important
factors for established businesses as well as for starting a
new one.

3. P R E F A C E BUSINESS, TECHNOLOGY, SOCIETY
Students must understand the relationship among: e-commerce business concerns Internet technology social and legal (political) context
Students must also understand basic economic and business
forces driving e-commerce: e-commerce is creating new electronic markets prices are more transparent markets are global trading is highly efficient e-commerce is impacting a firms relationships with suppliers, customers, competitors and partners

4. P R E F A C E
The text explores why many early e-commerce firms failed.
Also how contemporary e-commerce forms learned from early mistakes.
Analysis of businesses in terms of models and strategies are
covered for: totally online companies established businesses forging “bricks and clicks”
The Web and e-commerce are causing a major revolution in marketing and advertising. Dollars are moving away from traditional media and towards online media (2 text chapters discuss this)

5. P R E F A C E
E-commerce technologies can be used, for example, to: drive developments in security and payment systems have new wireless and mobile communications have new software applications
3 text chapters address Internet technology (and IT)
Besides business and technology, a third part for understanding e-commerce is society. Issues such as privacy, intellectual property, national sovereignty and governance, and sales tax are all challenges.

6. P R E F A C E TEXT FEATURES AND COVERAGE Strong Conceptual Foundation
Real-World Business Firm Focus – over 100 real companies
E-commerce in Action Cases - 5 public e-commerce companies analyzed
In depth coverage of B2B E-commerce – 4 types of net marketplaces
Current and Future Technology Coverage
Up-to-date Coverage of the Research Literature
Special Attention to the Social and legal Aspects of E-commerce – 4 ethical dimensions

7. OVERVIEW OF THE TEXT
E-Commerce: Business,Technology, Society, Laudon, Kenneth & Traver, Carol Prentice Hall, 5th edition  [ISBN-13: ] 2009.
PART 1 Introduction to E-commerce
   1   THE REVOLUTION IS JUST BEGINNING   
   2   E-COMMERCE BUSINESS MODELS AND CONCEPTS   
PART 2 Technology Infrastructure for E-commerce
   3   THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE   
   4   BUILDING AN E-COMMERCE WEB SITE   
   5   ONLINE SECURITY AND PAYMENT  SYSTEMS
PART 3 Business Concepts and Social Issues
   6   E-COMMERCE MARKETING CONCEPTS   
   7   E-COMMERCE MARKETING COMMUNICATIONS   
   8   ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE   
PART 4 E-commerce in Action
   9   ONLINE RETAIL AND SERVICES
  10   ONLINE CONTENT AND MEDIA  
  11   SOCIAL NETWORKS, AUCTIONS, AND PORTALS
  12   B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

8. CHAPTER OUTLINE
Learning Objectives Key Concepts Chapter-Opening Cases Review Questions
“Insight on” Cases Projects
Margin Glossary Web Resources
Real-Company Examples Chapter-Closing Case Studies Chapter-Ending Pedagogy