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Creating Collaborative Partnerships in Business

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Presentation on theme: "Creating Collaborative Partnerships in Business"— Presentation transcript:

1 Creating Collaborative Partnerships in Business
Unit 4 Creating Collaborative Partnerships in Business

2 Unit 4 Chapter Thirteen – Creating Collaborative Partnerships through E-Business Chapter Fourteen – Enhancing Collaborative Partnerships Chapter Fifteen – Outsourcing Collaborative Partnerships Chapter Sixteen – Integrating Collaborative Partnerships

3 CHAPTER 13 E-Business

4 Learning Outcomes Describe how IT accelerates and enhances e-business
List and describe the importance of e-business models Explain why forming electronic partnerships and alliances is critical to an organization Differentiate between B2B and B2C e-business models Describe the major digital marketplace structures Describe the benefits of m-commerce

5 Overview The Internet is a powerful channel that presents new opportunities for an organization to: Touch customers Enrich products and services with information Reduce costs E-commerce – the buying and selling of goods and services over the Internet E-business – the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners

6 E-Business Economy Individuals and organizations have embraced Internet technologies to enhance productivity, maximize convenience, and improve communications globally A growing number of businesses are using the Internet to: Streamline business processes Procure materials Sell products Automate customer service Create new revenue streams

7 E-Business Model E-business models aim to use and leverage the unique qualities of the Internet and the Web to conduct business E-business model - an approach to conducting electronic business by which a company can become a profitable business on the Internet Exchanges occur between two major entities: Businesses Consumers

8 E-Business Models

9 B2B and B2C Overview B2B advantages B2B customers are other businesses
Managing inventory more efficiently Adjusting more quickly to customer demand Getting products to market faster Obtaining lower prices on supplies B2B customers are other businesses B2C advantages Access to a wider selection of products and services Access to products at lower costs Convenience for transactions or for obtaining information B2C customers are consumers

10 B2C in addition to online retailers,
B2C has grown to include services such as online banking, travel services, online auctions, health information, and real estate sites

11 Primary challenges of E-Business
Security concerns 60% of Internet users consider the Internet unsafe Taxation Internet remains free of traditional forms of taxation Consumer protection Unsolicited goods and communications Illegal or harmful goods, services, and content Insufficient information about goods or their suppliers Invasion of privacy Cyberfraud

12 Security Concerns Passwords Hackers
Basic security measures such as scanning tools, updated password programs will keep them hackers out Insiders Account for 75% of all security breaches Organizations should establish strict security policies and develop internal processes to enforce those policies. Passwords

13 Electronic Marketplace
Electronic marketplace represent a new wave in e-business Electronic marketplace (e-marketplaces) – interactive business communities providing a central market space where multiple buyers and sellers can engage in e-business activities

14 Mobile Commerce (m-commerce)
Internet-enabled mobile devices will outnumber PCs m-commerce – the ability to purchase goods and services through a wireless Internet-enabled device

15 Opening Case Study Questions
Explain whether is a B2B or B2C Identify how is already integrating its business in the e-marketplace Explain how m-commerce will influence the way conducts business

16 7-Eleven’s Dream Team 7-Eleven Japan has integrated its online site with its physical stores Through the Web site, 7-Eleven Japan enables consumers to choose from an online assortment of 100,000 products which are picked up from one of 8,400 store locations

17 7-Eleven’s Dream Team What sells is “convenience.” Explain how integrating the Internet into its existing business is the key to its success Identify new electronic relationships 7-Eleven Japan can create to increase customer acquisitions Explain how 7-Eleven Japan can leverage the advantages of an e-marketplace to increase customer retention

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