1. Digital Games & Search Future(s) Alex Burns (aburns@swin.edu.au) Smart Internet CRC 8 December 2006

2. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 2 Presentation Agenda Smart Internet 2010 chapter on Digital Games: Update Innovation Models Google Case Study The Future(s) of Search

3. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 3

4. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 4 Case Study: GameLab “GameLab investigates new forms of play, new kinds of content, new kinds of partnerships with different companies, new ways of learning through games, and new ways of telling stories with games.” ─ Eric Zimmerman, GameLab

5. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 5 Product Box 20/20 Vision Remember The Future Prune The Product Tree Buy A Feature Start Your Day The Apprentice Me and My Shadow Speed Boat Spider Web Give Them A Hot Tub

6. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 6 “Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.” — Google co-founder Larry Page, Fortune, September 2006

7. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 7 Google’s Process Chain PageRank, Ontologies & 100 C.E. Metrics User Interface Process Chain: The sequence of activities undertaken to create value and client deliverables. Search Management Marketing & Strategic Communications: PassionBrands & CEO ‘Brains Syndicate’ Staff HR & Project Management Systems Financial & Portfolio Management Customer Experience Google’s Organisational Capabilities Back-end Admin & Operations Management Data Centres Governance, Quality Assurance & Risk Management Change Management, IS Planning & Technology Assessment Grid Computing & Dark Fibre

8. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 8 Adizes Corporate Lifecycle

9. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 9

10. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 10 Matrix organisation Aristocracy (Adizes) Systemic problems Organisational silos Fragmented processes No accountability R&D silo conflicts Execution barriers Pure Project organisation Go Go to Prime (Adizes) ‘Chaordic’ approach Hothouse environment Aligned processes Real-Time accountability Generative R&D Perpetual Beta execution

11. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 11

12. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 12 Search Future(s) John Battelle (Battelle Media, The Industry Standard) Database of Intentions as a “social image” of the future Domain Search Local Search Geospatial Search Enterprise Search Semantic Web David Vise (Washington Post journalist) Googleware Google Economy

13. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 13 Battelle’s Search Trends Ubiquity: Web indexes become prevalent Semantic Web: metadata & tagging information Personalised Search: Web search that reflects your interests Domain-Specific Search: search engines for domains Web Time Axis: archiving and digital continuity Industry ‘white spaces’ How to sustain rapid growth in a competitive environment

14. Dated 08/12/2006Smart Internet CRC: "Smart Internet 2010"Slide 14 Contact Details Alex Burns aburns@swin.edu.au alex@disinfo.com 0411 680 287