1. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com A Knowledge Innovation TM Project Proposal for Orientation and Coordination Center (OCC) June 2005, RITSEC

2. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Thank you The following course work and project proposal was created as part of the „KEN Practitioner Certification Course“ delivered at RITSEC, Cairo in collaboration with Entovation Internation Ltd. The Knowledge Innovation Assessment Methodology was developed and is copyrighted by Debra M. Amidon (www.entovation.com)www.entovation.com A special thank you for their support is given to (alphabetically listed by given name): –The Egyptian Ministry of Administrative Development –RITSEC Management Hisham Sherif Mahmood Rezk Effat El-Shooky –RITSEC Staff Amin Lotfy (Local project management and facilitation) Ahmed Sobky (Local project management and facilitation) Neven Noshy (Local IT support) Sophia Korayem (Local project management) –International supporters Debra Amidon, Entovation International Ltd www.entovation.com (Content expert)www.entovation.com Oliver Schwabe, Eurofocus International Consultants Ltd, www.euro-focus.com (Facilitator)www.euro-focus.com –Our group facilitator (Mohamed Atiya) and the whole participant group

3. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com ParticipantsParticipants Ali Zaki Alsoufy Alaa El Dersh Dina Mahmoud Hend Nassar Tarek Hamdy

4. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Agenda 1. Executive Summary 2. Project Description 3. Assessment Results 4. Future Plans and Decision Requested

5. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Executive Summary The Problem: - Ministries are working in isolated islands, lack of knowledge about roles and responsibilities of each Ministry created conflict, duplication of work; which ultimately has led to wasting resources and competition. - No one common language between people working for the Government to speed and facilitate their communication – because they lack the required knowledge – so they can not recognize how their Ministries are part of the value chain and how the decisions taken by one Minisrty can affect other Ministry‘s operations.

6. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Executive Summary The Solution: - Establishing an Orientation and Coordination Center (OCC) for Entry Level Employees.

7. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Project Description The center will provide orientation sessions for entry level government officials about roles, functions and responsibilities of each Ministry. The orientation is intended to take place for the first 3 months of employees work life. The center will be affiliated to the cabinet of ministers for enforcement purposes. The center aims to build an overall vision among the participants through introducing appropriate methods of coordination among Ministries. This will prevent overlapping among Ministries. Moreover, the center will enhance the interpersonal and communication and team building skills of the participants.

8. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Expected Financial Value Capacity building for the Government officials. Reducing turnover. Reducing future training costs (will be only confined to specialized training courses). Reducing government purchase of logistics (equipment, labs, technical support systems, and conference rooms) needed for the center. Generating profits from the extended services to the private sector.

9. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Expected Non-Financial Value Creating knowledge and awareness among future leaders about their Government structure and policy. Commitment from all Ministries to collaborate. Achieving balance between each Ministry’s interest and the national interest. Transparency about Government decisions. Enhancing the credibility of the Government. Creating ownership of the project. A good political image. Rebuilding the Government – Private sector relationship.

10. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Measurement of non-financial value Higher degree of contribution by all Ministries. Speed communication among Ministries. Minimize overlapping and duplication of work. Willingness to provide more, and exceed what is needed (i.e. participation with new ideas that could serve the process - Ministry of Telecommunication recommends changes in technology and sponsor these changes). Customers and stakeholders’ feedback about the quality of the service.

11. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Key Proposed Activities Providing sessions about the role and responsibilities of the government. Providing on the job training within the Ministries. Providing training sessions about interpersonal, communication and leadership skills. Providing appropriate tools for coordination among Ministries. Private sector representatives can be enrolled.

12. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Resources Required Human resources. Financial resources. Location. Network. We suggest that All Ministries contribute with their unutilized resources

13. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Time Required Total time: 9 months (to start up the center) Phases within the total time:  Informing Ministers about the Project.  Requesting Ministries to share information about unutilized resources.  Formulating the mandate of the OCC.  Selecting speakers (high officials, experienced employees, ex Ministers).  Arrange for the formal visits for each Ministry.  Advertising the service.  Launching.

14. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Organizational Readiness We think all ministries will endorse the idea, and they will be ready to contribute. The ministries have the technical infrastructure, human resources, and logistics.

15. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Success Criteria Success Requirements: Collaboration from all ministries. Availability of resources. Support from higher levels. Monitoring progress of the project. Success Indicators: Improved skills among ministies‘ employees. Leading the market. Sustainability. Increased demand on the services of the center.

16. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Projected Start Date Tactical (3-5 months) For preparations and coordination between ministries.

17. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The Assessment Results Collaborative Process Leadership / Leverage Market Image Market Penetration Products/Services Market Positioning Technology / Internet Learning Network Education / Development Performance Measures

18. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The Detailed Results Collaborative Process 2.29 Performance Measures 28 Education / Development 48 Learning Network 48 Market Positioning 46 Products/Services 29 Market Penetration 46 Market Image 46 Leadership / Leverage 39 Technology / Internet 4.18

19. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Priority Group 1 Dimensions Collaborative Process Performance Measures Leadership/ Leverage Products/ Services

20. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Priority Group 2 Dimensions Education/ Development Learning Network Technology/ Internet Market Positioning Market Penetration Market Image

21. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Improvement Goal Priority Group 1 Since we need to start up the center, our focus area in the short-run will be to improve collaboration, leadership selection, products/ services, and to define performance measures.

22. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Improvement Goal Priority Group 2 To ensure sustainability of the center, we will focus on strenthening the learning network, use the technology and Internet in the orientation process.

23. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Project Suggestion Priority Group 1 - Sharing resources to maximize benefits and achieve cost efficiency. - Selecting a leader based on his/her vision and ability to innovate, not only create new ideas. - Exploring new services and new customers. - Establishing tools for Measuring and evaluating performance and to recommend corrective measures whenever necessary.

24. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Project Suggestion Priority Group 2 –Follow-up employees career path and whether they make use of knowledge and how they develop their skills. –Update new policies, laws and regulations outlined by the Government. –Using computer and communication technology in the learning process to leverage employees’ technical competencies.

25. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Collaborative Process Coordination among all Ministries to identify the objectives of the orientation, the knowledge to be shared with all participants, and the procedures to conduct on the job training within each Ministry. In addition, the process involves a more detailed coordination with the Government officials responsible for conducting the orientation sessions.

26. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Collaborative Process Urgent (address immediately) –An explicit innovation process exists within my organization. –The innovation process should be a collaborative venture involving all levels of personnel. -Identifying contact person for the overall innovation process. -Cross-organizational leadership support for this contact person. -Organization’s business strategies are aligned to maximize results of a successful innovation process.

27. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Collaborative Process Important (address within 3 months) –all stakeholders should be involved in the innovation process. –innovation process should be capable of supporting the development of innovation from idea creation through commercialization. –the criteria for measuring the success of innovations have to be clearly defined. –The resources and tools allocated to the innovation process should be adequate to ensure efficient operation of the process

28. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Each Ministry should contribute to the process with some of its unutilized resources. Cooperation with private sector and industry representatives to create knowledge about external environment and stimulate the participants’ innovative thinking on how to rebuild the government – private sector relationship.

29. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Sharing resources to maximize benefits and achieve cost efficiency: –The Collaborative process should be extended to cover the cost of establishing the Center, and to provide resources required. Since all Ministries are involved, we can make use of available resources to each Ministry. –All Ministries are informed about the project and what is required, with a deadline for submissions. –Ministries should start studying their material and human resources, and decide on what available resources they can share. –Ministries shall notify the Cabinet about their levels of contribution.

30. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Performance Measures Performance measures means the tools and mechanisms required to evaluate activities, whether tangible or intangible. It is necessary to match outcomes with desired activities. The center will define clear processes for measuring its competencies and how knowledge is created among participants so as to support its sustainable growth.

31. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Performance Measures Urgent (address immediately) –The center must have an identified person who is responsible for performing the Assessment of Knowledge Innovation within the organization. –The organization’s business strategy must be clearly defined. –This business strategy must be clearly communicated within all levels of the organization. –The organization’s performance measures must be designed to gauge both tangible and intangible indices. –The organization’s measurement systems must provide a means to promote value in the eyes of customers and stakeholders.

32. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Performance Measures Urgent (address immediately) –The instrumentation needed to ensure proper, consistent calibration over time must be in place. –The measurement process must be perceived within the organization as a learning activity. –Incentives must be in place within the organization which promote idea creation, responsible risk-taking, and application of inventions or concepts into development of products/services. –The organization must reward idea creation, responsible risk-taking, and development of innovations into products/services. –Processes must be in place within the organization to measure the organization’s intangible assets.

33. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Establishing a "Quality Sector" that would be responsible for measuring and evaluating the center’s performance and to recommend corrective measures whenever necessary. Organizing forums and discussions to elaborate on the center business strategies. Organizing an "Annual Award" for best services, new ideas & initiatives, and contributions for the center success. And organizing a "Celebration Event", where customers and stakeholders would be invited, so that we can promote our business values. Feedback from the Center’s customers should be used in evaluating performance.

34. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion A “Quality Sector” will be established within the center, it aims at measuring and evaluating the performance of the center: - Success of activities and services provided. - Success of our customers. - Staff & Experts Competencies. - Rate of generating new ideas. - New ideas and initiatives successfully implemented. It will suggest and recommend corrective measures to keep the center on track. It will organize an annual award “Quality Sector Award” for best services, new ideas & initiatives, and contributions for the center success. It will organize a "Celebration Event", where customers and stakeholders would be invited, for promoting our business values. The center also aims at providing some income generating activities through providing consultancy services on “Performance Measuring” for different sectors in the country and regionally.

35. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Education / Development Developing the knowledge base of the employees in various fields and not only in the field of their specialization. Education goes beyond the boundaries of one specific organization.

36. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Education / Development Urgent (address immediately) –Mechanisms should be existing within the organization to capture “fugitive” or “tacit” knowledge. –Mechanisms should be existing within the organization to evaluate the usefulness of “fugitive” / “tacit” knowledge to the organization. –Teaching strategies used in the organization’s educational programs must provide for dynamic dialogue among participants. –All employees within the organization should be viewing learning as an integral, day-to-day responsibility. –Systems must be in place within the organization to track the flow of knowledge. –Systems must be in place within the organization to incorporate knowledge in planning business strategy.

37. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Education / Development Important (address within 3 months) –The location / locations where knowledge is created within the organization must be identified. –Educational programs and processes within the organization must be learner-centered. –The organization’s educational programs must be designed to include a variety of teaching strategies. –Allocation of organizational resources for education must be seen by management as an investment in the future value of the organization. –Systems must be in place within the organization to capture knowledge. –The expanding global community must be utilized as a learning resource for personnel within the organization.

38. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas There must be an identified location for knowledge among various ministries to orient new job entrants so as they will have the necessary information base. Identify an educational strategy for employees in each ministry. Employees shall feel that by education they will increase their personal skills and at the meantime this skills are tools for achieving success of their organization and thus they must use this knowledge to benefit their organization. Knowledge economy should be the prime guide for any organization to plan their business strategies through establishing information center within the organization. To ensure the success of any organization there must be a mechanism to follow knowledge track.

39. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Education through in depth-orientation: The project main aim is to orient new employees before entering the work field of the main functions of each and every ministry in Egypt. The project aim is to guarantee that new employees have acquired the essential knowledge base regarding each ministry. The project in addition will make use of innovative ideas generated from participants on how to coordinate among ministries and hence, this will enhance the participative approach in learning

40. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Learning Network Learning network means sharing information and knowledge that make the center, the Ministries and the private sector are working as one entity.

41. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Learning Network Urgent (address immediately) –The organization should have an effective worldwide presence –All participants in the “network” share a common vision –All participants in the “network” have a shared purpose. –Should have incentives in place which encourage participation in the network –Establish mechanisms in place to document the economic wealth of the network –Communication within the network is facilitated by computer/communications technology –Centers of Excellence which recognize and leverage complementary competencies are established within the network.

42. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Learning Network Important (address within 3 months) –The geographic centers provide opportunities for dialogue and learning. –Communication systems are in place to effectively promote cross-fertilization of knowledge between centers.

43. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Establishing an Online electronic network and database for governmental employees to facilitate orientation and coordination among ministries The consultancy sector should make evaluations and recommendations about skills and competencies of all participants and report this to Ministries, in order to decide on complementary skills required for a particular Ministry Establish a website for the Center that allows dissemination of information, and to allow participants to share their knowledge and experience gained with the public.

44. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Sharing information This project at: –Aims at providing online database for the government’s employees that identify the authorities and responsibilities of each ministry. –Follow-up employees career path and whether they make use of knowledge and how they develop their skills. –Update new policies, laws and regulations outlined by the Government. –Accessibility is allowed to employees not just the entry level

45. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Market Positioning Market positioning is to identify where we want to place ourselves in the market, who are our competitors and how to excel in meeting unserved needs. This could be achieved by good understanding of market needs, have a related strategies to maintain and improve our market position

46. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Positioning Urgent (address immediately) –The organization shall establish mechanisms and/or systems in place to align the internal environment with the external environment –The organization’s range of vision consistently and accurately captures signals from diverse competitors (both current and future). –These mechanisms and/or systems are integrated into organizational strategies and policies. – The role of “Information Technology Manager” should be re- defined as “Knowledge Manager,”. –The organization’s intelligence-gathering mechanisms are sufficiently sensitive to capture critical information from non- traditional sources –Data obtained by the organization’s intelligence-gathering system is quickly integrated (fed-forward) into the day-to-day operations of all personnel who have a need to know

47. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Positioning Important (address within 3 months) –These techniques are applied consistently so that insights can be compared and contrasted with validity in the marketplace. –The organization’s intelligence-gathering system is linked to the corporate library / information system –Techniques have been developed within the organization to prioritize new business opportunities within the context of current strategy

48. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas The OCC will establish mechanisms in place to align ministries and also private sector clear definition of organization strategies and objectives to market position establish mechanisms to gain latest techniques Benchmarking is the best way to your best market positioning Create a trust between our centre and ministries to stay ahead of competition.

49. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Market research –determining market needs (our market means ministries & private sector) –building strategies to satisfy market needs –Evaluating market position –improving market position by building a trust between our centre and ministries.

50. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Products / Services Products / Services in our context means providing our stakeholders with tangible and intangible outcomes in the form of the orientation sessions and the capacity building training sessions. This also includes the continuous exploration and implementation of new ideas and services for improving the centre competitiveness and sustainability

51. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Products / Services Urgent (address immediately) –Products and services which are currently being marketed to customers as part of the normal business sale could be either “unbundled” or “bundled,” and marketed at a premium –Methods exist within the organization to standardize some customized services, so that the revenues can be optimized –The organization has set aside investment capital to fund and nurture a sufficient percentage of new ideas to stay ahead of the competition

52. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Products / Services Urgent (address immediately) –The organization develops a sufficient percentage of new products and services each year to stay ahead of the competition –The organization has the ability to create products and services to meet the unarticulated needs of the marketplace ahead of the competition –The organization follows product design principles and processes which emphasize the development of products and services which have embedded knowledge support. –The organization has the ability to create products and services to meet the unserved needs of the marketplace ahead of the competition

53. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Products / Services Important (address within 3 months) –The organization has the ability to create products and services to meet the unarticulated needs of the marketplace –The organization has the ability to create products and services to meet the unserved needs of the marketplace –Unrealized competencies exist within the organization (i.e., content and process) which could be used to develop unique, highly marketable products and services

54. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Create customized services to meet the unarticulated and unserved needs of ministries. Provide orientation courses for private sector about roles, functions and responsibilities of different Ministries related to their work field. Integrating feedback into a process to innovate and improve the process. Online data and information services to be provided via centre web site and phone. Setting a percentage of the center income to fund new ideas and initiatives.

55. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Exploring new services and new customers: The project aims at extending the services of the center to include the private sector, where we can customize our services (Orientation courses, competencies development, consultations… ) to meet their needs and interests in knowing more about the government sector roles, functions and services and best communication channels with them.

56. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Market Penetration Market penetration is to develop a new perspective for the centre to look around and see how it can work with others so this will increase the ability to penetrate the market.

57. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Penetration Urgent (address immediately) –The organization must use alternative channels of distribution for its products and services. –The organization’s view of the “enterprise” should include stakeholders, partners, and customers. –The organization’s strategic alliance process should define new rules of participation. –The organization’s strategic alliance process should define measurable activities and standards of performance. –The organization must define a map of its existing network of strategic alliances.

58. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Penetration Urgent (address immediately) –The organization must define its plans for future evolution. –The organization should have strategies in place for capturing learning from partner interactions, in addition to reaping the traditional return on investment. –Within its network of strategic alliances, the organization should maintain a balance between cooperative and collaborative relationships. –The organization must have strategies in place to monitor the strategic alliances of its partners. –The organization must have strategies in place to monitor the strategic alliances of its competitors.

59. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Create ways to increase alliances between different ministries to sustain the centre existence. Maintain a balance between cooperative and collaborative relationships between ministers and private sector. Develop market penetration strategies and tools.

60. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Marketing breakthrough: Find considerable and advanced ways for marketing the centre services through different ministries and private sectors by showing the direct and indirect advantages and using a variety of tools for promotion.

61. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Market Image In a competitive world, market image is considered the dividing line between advancement of the service/product of an organization and its backwardness. Enhance the project’s image.

62. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Image Urgent (address immediately) –Inherent capabilities is the basis of The center’s image campaign. –The advertising campaign defines the center uniqueness in the marketplace, conveys a balanced message regarding its current position and its future direction. – Develop strategies to assess receptivity to new, untested ideas within the marketplace ahead of the competition.

63. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Image Urgent (address immediately) –The organization’s advertising messages will focus on knowledge-based competencies. –To penetrate and create existing markets, The center’s image campaign has to be multifaceted.

64. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Image Important (address within 3 months) –The Center will support its marketing messages through competencies. –clearly define and differentiate between marketing strategy and an advertising campaign Within the center. Continue (keep supporting) –The marketing messages support the center’s culture.

65. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Announce your project to the concerned entities Use modern advertisement campaign Clearly define an organizational strategy to create new markets Focus on the quality of service that leads to good market image

66. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion In order for the project to be known, the Cabinet of ministries will market the project by announcing its objectives and anticipated results to both the ministries involved and the private sector in such a way that would promote the project’s image

67. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Leadership / Leverage Leadership means the ability to guide and motivate the staff, as well as to direct and control the activities of the center to take the lead in the market.

68. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Leadership / Leverage Important (address within 3 months): Defining sphere of influence across sectors (e.g. Governments, private sector). The center’s leader has to define his sphere of influence within the world community, has effective strategies in place to disseminate his knowledge and apply his competencies to the marketplace, ability to use multiple strategies

69. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Leadership / Leverage Ability to use the knowledge gained from external leadership activities to: -Develop new internal business strategies; - Capture expertise in ways that enhance the organization’s business performance; -Feed-forward expertise in ways that enhance the organization’s business performance.

70. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The leader should perceive external leadership activities as integral to the business. The leader should establish mechanisms to: –legitimize employees’ sharing of knowledge and expertise. –encourage employee’s sharing of knowledge and expertise. –reward employees for sharing knowledge and expertise. Activities: Leadership / Leverage

71. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Enhancing intellectual leadership skills for employees. Making use of different expertise to enhance the performance of the center. Maintain networking among employees from different ministries.

72. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion The management of the Center should be selected with a final aim to lead and not to manage. The leader should be selected based on his/her vision and ability to innovate, not only create new ideas.

73. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Definition: Technology / Internet Using computer and communication technology in the learning process to leverage employees’ technical competencies, to make use of technical infrastructure available in ministries, and to serve as a platform for improving cross ministries collaboration.

74. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Urgent (address immediately) –Within the organization, career paths should be developed to motivate optimal innovation. –Within the organization, incentives/rewards should be built into the system to motivate optimal innovation. –Within the organization, innovative ideas must be well-received. –Within the organization, the locus for project initiation should be clearly identified. –Technology must be used within the organization to promote collaboration between employees who work in different areas. –Collaboration and interaction of employees across organizational boundaries should be tracked. –Collaboration and interaction of employees across organizational boundaries must be measured in terms of value-added contributions. –The organization should be using cyberspace as a learning tool.

75. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Important (address within 3 months) –Within the organization, there must be a well-defined managerial infrastructure. –The most current advances in information technology should be in use within the organization. –The organization must have sufficient flexibility to capitalize on the benefits of current information technology. –A network of expertise must exist within the organization to provide assistance to employees in the areas of technology, organizational behaviour, and general information about the business. –The persons comprising the network should be easily identified by employees. –Within the organization, roles must be clearly defined to motivate optimal innovation. –Within the organization, technology must be perceived as an enabler, rather than an end in itself.

76. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Continue (keep supporting) –Within the organization, there must be a well-defined technical infrastructure.

77. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The ideas Building an online campus for the orientation and coordination center, to serve as a fast media for communication and follow- up with the ministries and participants, and to integrate it within the learning process to enhance participants’ technological skills/competencies, and to promote it as a “real- time” communication and learning tool, and to promote and track collaboration/interactions of employees across ministries boundaries. Promoting the use of technology as an enabler, rather than an end in itself within the center and its participants. Conducting researches on the advancement in the field of IT, organize forums /presentations /discussions, within the center to discuss how we can make the best use of them in our services provision.

78. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The small project suggestion Orientation Campus: Building an online campus for the orientation and coordination center, to serve as a fast media for communication and follow-up with the ministries and participants, and to integrate it within the learning process (nominations, orientations, evaluations, follow- up…)to enhance participants’ technological skills/competencies, and to promote it as a “real-time” communication and learning tool, and to promote and track collaboration/interactions of employees across ministries boundaries.

79. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Future Plans Recruitement and selection of employees. Joint Projects with universities to organize master programmes (MPA).

80. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Decision requested The cabinet of ministers is kindly requested to support the project idea and start coordination with the ministries.

81. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Thank You