1. Advertising

2. http://youtu.be/7-b_dRLrEvI Messy Marvin

3. Messy Marvin Analysis What business sponsored the ad? What product is being advertised? Who is the target audience for this ad? Why do you think the business advertises this product? Hershey’s Chocolate Syrup Parents and Kids Hershey’s wants people to buy chocolate syrup

4. Messy Marvin Analysis What is the incentive for parents to buy Hershey’s syrup in the new bottle? Will kids want the syrup? The bottle prevents messes. The syrup tastes good and prevents them getting in trouble.

5. Watch the Messy Marvin ad again. This time listen very carefully for all the adjectives used to describe Hershey's Syrup. Does the image of Marvin drinking a big glass of chocolate milk make you think about having a glass of your own?

6. http://youtu.be/aYywiQ3-6To Pepsi Ad

7. Pepsi Ad Analysis Who is the target audience of the ad? How does the ad try to get the attention of young people? How does the ad try to grab the attention of adults? Fans of Britney Spears and adults Using music, color, costumes, and dancing Using popular music and pictures from the past

8. Pepsi Ad Analysis What is the incentive for young people to drink Pepsi? What is the incentive to drink Pepsi if you are older? Pepsi will make you feel cool. Pepsi will make you feel young.

9. The Messenger Famous people: Advertisers think that consumers will want to buy a product because it is associated with or recommended by a famous person. Winning athletes are often used to promote sports clothing and equipment. A movie star might be shown driving a new car. Popular musicians are common in soft drink commercials. Experts: Advertisers think consumers are more likely to trust a message delivered by an expert. Ordinary people: Advertisers know that some people are more likely to believe a message when “regular” people are the messengers.

10. Hot or Not?! New Coke was a failure from the start in 1985. People complained about the new recipe. So, Coca-Cola quickly re-released "Coke Classic." And, New Coke was dropped soon after. Why didn't New Coke succeed? Perhaps, because of brand loyalty. Advertisers try to get people to stick with a certain brand, and people were loyal to the old Coke. Even kids as young as two develop "brand loyalty."

11. Hot or Not?! Menudo was a popular boy band, created by marketers to make lots of money. Menudo didn't start as a group playing music in someone's garage. A marketer carefully chose each member to appeal to young Latin Americans. Whenever a member turned 17, he was asked to leave the band and replaced by a younger teen. What about this band? Marketers also created *NSYNC, which made millions of dollars. Do you remember 98 degrees or The Backstreet Boys? Many boy bands have been popular over the years.

12. Hot or Not?! In 1973, Gary Dahl decided to take some rocks and sell them as pets. These pets were simple to care for-no feeding, watering or walking required. For a time, everyone was talking about them and buying them. Once the craze died, no one could believe they'd spent $1.50 on a pet rock!

13. Hot or Not?! Here's a product that keeps coming back. Seventy years ago, the scooter was popular with your great- grandparents. Now, everyone has a scooter again. In fact, when they returned in 1998, they cost around $300 each. By 2002, the price fell to about $50.

14. Hot or Not?! Simon, the electronic memory and reflex game, was originally designed as an arcade game called "Touch Me." Milton Bradley bought the idea, changed the name and released the game in time for the Christmas rush of 1978. Simon was a hit! Today, you can buy Simon 2 or Bop It Extreme, fancier versions of the same game.

15. Hot or Not?! Although the movie was a hit, the "E.T. The Extraterrestrial" Atari 2600 video game was not. Video game makers had only 40 days to complete this game because they wanted to release it in time for the 1982 Christmas shopping season. The E.T. video game was unplayable, and five million of the six million game cartridges that were produced never sold. Video game makers decided to try again in 2002 to create E.T. video games for the movie's 20th anniversary. While these games weren't financial fiascos, none were the blockbusters that the movie was.

19. http://youtu.be/Y6rE0EakhG8 TV Commercial

20. Analysis What do all of these things have in common? Why do you think businesses advertise goods and services? What else do businesses do to tell us about their products?

21. Ad Detective SAFECO, an insurance and investment company, is paying $40 million over 20 years to get the Seattle Mariners' baseball stadium named SAFECO Field. Buying the name of a sports arena is one way for companies to make their name known.

22. Ad Detective Nike is paying Tiger Woods about $100 million to use Nike products for five years. Pretty smart advertising, huh? People really look up to athletes.

23. Ad Detective Taco Bell made a "promotional partnership" deal with X-Box video games. That means that you see Taco Bell ads in X-Box games, and X-Box promotions in Taco Bell stores.

24. Ad Detective Old Navy has made this woman a "walking billboard." Everywhere she goes with this shirt on, she is advertising for Old Navy. Ever wonder why so many clothing companies have their names all over their clothes? Now you know.

25. Economists’ Opinion Not all economists agree on the impact of advertising. Some economists credit advertising with increasing consumer demand and helping the economy grow. As businesses get more sales, they are often able to reduce their per- unit production costs. Consumers benefit if businesses pass on these savings as lower prices. Others believe that advertising is wasteful. They argue that the cost of advertising adds to the cost of goods and that most advertising simply encourages consumers to buy one brand rather than another. Which side of this argument do you think the ads in this lesson support?