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Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred.

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Presentation on theme: "Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred."— Presentation transcript:

1 Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred

2 We need to….  Understand our customers  Manage our personnel  Recruit talent  Have an adapting/open leadership style  Communicate respect at all times

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4 Clothes Appearance Ethnic Group Energy Behavior Language choices

5 ◦ Ethnocentrism Individualism or Collectivism  Associative or Abstractive thinking  Particular or Universal  Faith, facts or feelings  Values  Open or closed-minded Relationship support Personal biases

6  Geert Hofstede – Dutch Researcher in the fields of Organizational Studies (culture), and cultural economics and management.  Pioneered the study of cultural dimensions.  http://geert-hofstede.com/ http://geert-hofstede.com/  The man who put corporate culture on the map The man who put corporate culture on the map

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