1. IDEA FAIR 2013 Instructions Delete this slide and the next one from your final presentation. Adjust the chart on the last slide to reflect the number of revenue streams in your financial model. If you need more than one slide for a topic, that is OK. For example, if you need 2 slides to cover one topic, that is OK, but strongly suggest no more than 6 total slides. You will only have 5 minutes to present your idea! Use pictures and adjust the font to make each slide look full (don’t leave lots of white space). 1

2. IDEA FAIR 2013 Instructions Feel free to change the font, but make sure it is legible. Don’t use a font size less than 20 points—your audience will not be able to read it. You can change the background, but make sure your slides are easy to read. We strongly encourage you to use white for the background and a dark color for your text. Be consistent in the punctuation of your slides. Check your spelling. 2

3. IDEA FAIR 2013 Venture Team Member Names Here Venture Name Here Picture of Your Product / Service Here

4. IDEA FAIR 2013 Venture Description Company: Insert the complete first sentence of your venture description. Product Category: Define your product category. First Product: Describe your first product (service). Target Market: Describe the target market for first product (service) and the size of this market. Future Products: Briefly describe future products (services) 4

5. IDEA FAIR 2013 Venture Problem Problem: Describe the problem that customers want to solve (want they seek to satisfy). Current Solutions: Describe how people currently solve this problem (satisfy this want). If you have space, insert pictures of current solutions. Pain Points: Describe the pain generated by these solutions. If you have space insert a picture of the pain. Customers: Describe the people who have this pain. Market Size: Estimate the number of people who have this pain. 5

6. IDEA FAIR 2013 Differentation Competition: Describe your competitors. Differentiation: Describe how your products (services) are different from those provided by competitors. Appeal: Explain why these differences matter to customers. In particular, explain how they address the pain points you identified. Sustainable Advantage: Explain why it will be hard for competitors to copy your products (services). 6

7. IDEA FAIR 2013 Founding Team Explain why you and your co-founders (if any) are the right people to start this venture. Use a different bullet point for each founder. If you are the only founder, use different bullet points to describe your experience and skills. 7

8. IDEA FAIR 2013 Financial Projections 8 Year 1Year 2Year 3Year 4Year 5 Revenue Stream 1 Revenue Stream 2 Revenue Stream 3 Total Revenue Direct Costs Operating Income G&A Expenses EBIDTA