1. Designing Multimedia Presentation Concept to Presentation

2. How we gather information? 10 percent the words we hear 40 percent from the way the words are said 50 percent from what we see

3. To make an effective presentation: we will speak, use text, use images and use audio-visual effects use animation use video

4. Remember Software Development Lifecycle? Define the problem Analyse and specify the problem Write an algorithm or general solution Verify the algorithm Implement or code the algorithm Test and verify Maintain it

5. Designing Multimedia Presentation is similar to Software Development Define your purpose Brainstorm or concept map Develop your presentation topic Research Analyze your audience Create an outline Make a storyboard Write a script Build the presentation, use visual aids Test and Debug the presentation Deliver your presentation

6. Designing Multimedia Presentation has Two parts: Conceptual design Presentation design

7. Conceptual design Brain storming or concept mapping

8. Presentation design In presentation design we map the abstraction of conceptual design on to a real multimedia environment.

9. Presentation design has its own problem space Human perception Multimedia composition

12. The middle symbol was read as B and then the same symbol was read as 13. As human perception changes in different context.

13. WHAT IS MULTIMEDIA? WHEN PEOPLE TALK OF MULTIMEDIA IN THIS DAY AND AGE, THEY ARE USUALLY REFERRING TO CD ROM PACKAGES. THESE USE A RANGE OF TYPES OF MEDIA INCLUDING TEXT, SOUND, IMAGES, VIDEO AND ANIMATION. INTERACTIVE MULTIMEDIA ALLOWS USERS SOME LEVEL OF CONTROL OVER HOW AND WHEN THE INFORMATION OR DATA ON THE CD ROM IS PRESENTED TO THEM. IN THIS WAY IT DIFFERS FROM LINEAR PRESENTATION SYSTEMS SUCH AS VIDEO. HOWEVER, MULTIMEDIA IN IT'S PUREST FORM HAS BEEN WITH US SINCE WE FIRST LEARNED TO TALK AND POINT. IMAGINE A CLASS ROOM IN WHICH THE TEACHER TALKS TO HIS CLASS AND WRITES ON A CHALKBOARD. THIS IS MULTIMEDIA USING TEXT AND SOUND. IF THE TEACHER IS GENEROUS ENOUGH TO ANSWER QUESTIONS DURING HIS LESSON THEN WE HAVE INTERACTIVE MULTIMEDIA. THE TEACHER COULD JUST STAND THERE AND TALK TO HIS STUDENTS, BUT CHOOSES TO USE THE WRITTEN WORD TO ENHANCE HIS LESSON AND TAKES QUESTIONS IN ORDER TO ENSURE THAT HIS STUDENTS GET MORE INFORMATION ON POINTS UNCLEAR TO THEM. CLARITY AND INTERACTIVITY. THESE ARE THE DRIVING FACTORS BEHIND MODERN MULTIMEDIA. IT IS MERELY USING NEWLY AVAILABLE TECHNOLOGY TO ENHANCE TRADITIONAL IDEALS.

14. What Is Multimedia? When people talk of multimedia in this day and age, they are usually referring to CD ROM packages. These use a range of types of media including text, sound, images, video and animation. Interactive multimedia allows users some level of control over how and when the information or data on the CD ROM is presented to them. In this way it differs from linear presentation systems such as video. However, multimedia in it's purest form has been with us since we first learned to talk and point. Imagine a class room in which the teacher talks to his class and writes on a chalkboard. This is multimedia using text and sound. If the teacher is generous enough to answer questions during his lesson then we have interactive multimedia. The teacher could just stand there and talk to his students, but chooses to use the written word to enhance his lesson and takes questions in order to ensure that his students get more information on points unclear to them. Clarity and interactivity. These are the driving factors behind modern multimedia. It is merely using newly available technology to enhance traditional ideals.

15. Why Do I Need Multimedia? This should be the first question that should be addressed when approaching a multimedia designer. There is a temptation to commission a multimedia project for its own sake. Without a clear idea of the goals and objectives of the project it is almost certainly destined to be an expensive folly. In outlining and examining the goals and objectives, it may be discovered that multimedia is not, in fact, the best solution. And if a multimedia design company does not raise these issues at the outset, then they are not providing a proper service to their prospective client.

16. The Benefits Of Multimedia The two main benefits to multimedia are Clarity and Interaction Images, animation and video can be used very effectively to emphasise a point. A picture can speak a thousand words, so the saying goes (just make sure that it is saying the right words). By combining a number of media together you can make the overall effect much more appealing. This helps to maintain the attention of your target audience. Video in particular has a very powerful effect on people, lending a perceived credibility to your message which is often otherwise missing. This is thanks, in part, to the saturation of television in modern culture. As mentioned earlier, interactivity allows the end user to concentrate on the areas of most interest to them without having to wade through extraneous material. People do not tend to think in a linear fashion, but rather tend to jump from point to point and not necessarily in any discernible order. If your product caters well to the non-linear thought processes of your target audience then it becomes more user friendly and consequently more successful. Interactivity, if implemented correctly, can also provide users with the ability to query the information provided to them, asking for further clarity or requesting related information.

17. THE BENEFITS OF MULTIMEDIA THE TWO MAIN BENEFITS TO MULTIMEDIA ARE CLARITY AND INTERACTION. IMAGES, ANIMATION AND VIDEO CAN BE USED VERY EFFECTIVELY TO EMPHASISE A POINT. A PICTURE CAN SPEAK A THOUSAND WORDS, SO THE SAYING GOES (JUST MAKE SURE THAT IT IS SAYING THE RIGHT WORDS). BY COMBINING A NUMBER OF MEDIA TOGETHER YOU CAN MAKE THE OVERALL EFFECT MUCH MORE APPEALING. THIS HELPS TO MAINTAIN THE ATTENTION OF YOUR TARGET AUDIENCE. VIDEO IN PARTICULAR HAS A VERY POWERFUL EFFECT ON PEOPLE, LENDING A PERCEIVED CREDIBILITY TO YOUR MESSAGE WHICH IS OFTEN OTHERWISE MISSING. THIS IS THANKS, IN PART, TO THE SATURATION OF TELEVISION IN MODERN CULTURE. AS MENTIONED EARLIER, INTERACTIVITY ALLOWS THE END USER TO CONCENTRATE ON THE AREAS OF MOST INTEREST TO THEM WITHOUT HAVING TO WADE THROUGH EXTRANEOUS MATERIAL. PEOPLE DO NOT TEND TO THINK IN A LINEAR FASHION, BUT RATHER TEND TO JUMP FROM POINT TO POINT AND NOT NECESSARILY IN ANY DISCERNIBLE ORDER. IF YOUR PRODUCT CATERS WELL TO THE NON-LINEAR THOUGHT PROCESSES OF YOUR TARGET AUDIENCE THEN IT BECOMES MORE USER FRIENDLY AND CONSEQUENTLY MORE SUCCESSFUL. INTERACTIVITY, IF IMPLEMENTED CORRECTLY, CAN ALSO PROVIDE USERS WITH THE ABILITY TO QUERY THE INFORMATION PROVIDED TO THEM, ASKING FOR FURTHER CLARITY OR REQUESTING RELATED INFORMATION.

18. Lets compare: Number of lines read on slide with all capital letters = ? Number of lines read on slide with all small letters (ball face) = ?

19. Other Elements of Design: Research/Seek Inspiration Proportion Consistency Relevance Direction Contrast Text –Font, size, style, weight, alignment, paragraph Images Charts and diagrams

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