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Agnes Cusack “We believe the more we know about each other, the better we are able to live with each other.” vision & mission.

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Presentation on theme: "Agnes Cusack “We believe the more we know about each other, the better we are able to live with each other.” vision & mission."— Presentation transcript:

1 Agnes Cusack (agnes.cusack@mme.org.au)

2 “We believe the more we know about each other, the better we are able to live with each other.” vision & mission Vision To give people from new and emerging communities the skills to speak out and be heard Mission Help train community champions Connect media professionals with refugee and migrant communities Encourage greater diversity of opinion in the media

3 media exchange What do we do? Since 2008 we have: Trained 200 young people in media skills Recruited 70 volunteer journalists Conferences Media & communications contract work Our training is informed by the fundamentals of good journalism, fairness, listening to both sides of the story and getting it right….

4 speaking out Video of young people who have completed media skills training courses with the Multicultural Media Exchange available at: vimeo.com/36392720

5 big Idea: media exchange = social enterprise The Media Hub is a one-stop shop for media and communications Serving refugee and migrant communities All not-for-profits in Victoria

6 Opportunities abound: Most medium sized not for profits (incomes < $20 million a year) do NOT have communications staff Strong need to improve communications to talk to members, donors and the public good idea

7 We flunked the Crunch… We went from small to t i n y … reality bites…

8 STANFORD: ‘d’ school D (Design) School at Stanford University, California. https://youtube.googleapis.com/v/SreWDz- Ap0k?hl=en_US&version=3%22

9 human centered design toolkit (US spelling) (http://www.hcdconnect.org)http://www.hcdconnect.org Hear Create Deliver

10 test… test… test… Bias is toward action: Don’t do a lot of strategizing Don’t do ten year plans Work in a real space Test, test, test - so you are not surprised when the idea works! Then do your strategic plan David Kelley:

11 “Take a chunk of the project you can get your arms around and test it…” incubator

12 Pro Bono prototype Pro Bono Australia has offered to test the market (Its website has 35,000 hits a month in Victoria.) Pro Bono pilot will: Identify the need for media and comms among NFP’s Identify what services are required Help connect consultants with clients MEAA & PRIA agreed to alert freelancers to the website

13 social & enterprise

14 thank you ….


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