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HOW TO RECRUIT SKILLED VOLUNTEERS OFFICE DEPOT FOUNDATION CONFERENCE 12.8.2010.

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Presentation on theme: "HOW TO RECRUIT SKILLED VOLUNTEERS OFFICE DEPOT FOUNDATION CONFERENCE 12.8.2010."— Presentation transcript:

1 HOW TO RECRUIT SKILLED VOLUNTEERS OFFICE DEPOT FOUNDATION CONFERENCE

2 THE TAPROOT FOUNDATION ►Operates in five cities across the United States (San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC) ►Recruited over 41,000 people who are interested in doing pro bono work ►Completed over 1,200 pro bono projects The Taproot Foundation’s mission is to lead, mobilize and engage professionals in pro bono service that drives social change.

3 “For the public good" Used to describe professional work undertaken voluntarily and without payment as a public service. WHAT IS PRO BONO? ►Jack – Branding expert; has helped three organizations define and refine their brand ►Katie – Senior Strategy Consultant; has supported two organizations in conducting an Environmental Scan prior to writing a Strategic Plan ►Julio – Designer extraordinaire; has developed logos and marketing collateral for three organizations ►Rojean – Human Resources VP; has led an overhaul of HR systems and improvements for four organizations (including Taproot!)

4 PRO BONO CONSULTANT RECRUITMENT

5 THE BIG SECRET TO VOLUNTEER RECRUITMENT: Ask, and you’ll receive.

6 WHERE TO LOOK? YOU ALREADY HAVE A LOT OF THE RIGHT CONNECTIONS! ►Your Board ►Corporate Sponsors ►Current Volunteers ►Job Boards

7 SMART RECRUITING 1. KNOW WHAT YOU WANT INEFFECTIVE: ►“We want marketing help” ►“You’re an expert; what do you think we need?” ►“We’d work with anyone, really” EFFECTIVE: ►“We need a stronger elevator pitch, and we need to know what messages will hit home with major donors and with volunteers” ►“We’ve done some of our own research and it seems like this is the best way to approach the problem. Have you experienced this in the past?” ►“We’re looking for someone who has experience with branding and messaging. You seem like the perfect fit, given your work at Company XYZ.”

8 SMART RECRUITING 2. KNOW WHAT YOU WANT BY BEING PREPARED INEFFECTIVE: ►“Our Board doesn’t really need to know about this project” ►“I think this is a big issue because I struggle with it – I don’t need to talk to anyone else” ►“We’ve never really tried to fix this” EFFECTIVE: ►“Since this project is really going to affect the strategy of the organization, I’ve cleared it by the Board in advance” ►“I’ve talked to my direct reports and our ED, and they agree that this is a challenge that’s been going on for quite some time” ►“We tried to find a solution to this challenge, but weren’t able to make much headway.”

9 SMART RECRUITING 3. SET EXPECTATIONS UP FRONT INEFFECTIVE: ►“I’m not really sure how long this project should take” ►“You can check in with us whenever, we don’t want to bother you” ►“Just call my assistant, I don’t really need to be involved” EFFECTIVE: ►“I’m looking for someone who can carve out 2-5 hours of time each week for this project. It should take about 4 weeks all in all, based on my estimates.” ►“Let’s set up a weekly check-in phone call, just to make sure we’re always on the same page.” ►“I’m going to be providing input and final approval during each stage of our project; however, if you need access to past materials or have any quick questions while you’re working, you can reach out to our Program Coordinator.”

10 IN OTHER WORDS: Pro bono consultant recruitment should be taken as seriously as searching for a new employee.

11 IS PRO BONO RIGHT FOR YOU? THE BEST PRO BONO CLIENTS ARE THOSE WHO ►Have a clear strategic direction, and are looking for pro bono projects to help them continue on that path ►Have strong, definitive leadership ►Have programs that are stable and sustainable; are not in a state of flux

12 ADDITIONAL RESOURCES ►Taproot Foundation Service Grants

13 ► Competencies Map ADDITIONAL RESOURCES

14 ► Pro Bono Marketplace Map ADDITIONAL RESOURCES

15 PRO BONO IS ^ FREE PRO BONO IS AN INVESTMENT OF TIME, ENERGY, & TALENT. Level of attention Quality of product NOT

16 Thank you!


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