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Published byMiles Jefferson Modified over 8 years ago
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Deciding How to Advertise The Business Advertising Methods
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Letter to Parents/Friends Cost – Low (typing and printing) Advantages – Directly targeting customers, easy to produce Cannot always guarantee letter is read
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Posters/Flyers Cost -Low (drawing & paper cost) Advantages – Can show graphically unique selling points of the business, easy to produce Disadvantages – Limitations to where the poster/flyers can be displayed, message needs to be bold and short
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertisement in Local Newspaper Cost – Medium (Depends on size and paper) Advantages – Local audience, can be repeated, newspaper my give discount to the school Disadvantages – Short time for impact, ad has to compete for readers’ attention
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Product Labels Cost - Low (typing and printing) Advantages – Provides information about the product and project Disadvantages – Needs careful designing
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Local Radio Advertisement Cost – Medium (Depends on station and time) Advantages – Creative, meets a large audience, could be used as a basis for interviewing students Disadvantages – Requires musical equipment and recording studio to produce
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Publicity Cost – Free Advantages – If written by students will develop communication skills, good PR Disadvantages – May be edited down in length or not put in
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Brochures Low (Cost of typing, paper and printing) Advantages – Can be done on your own or by printer, provides useful information about the product and the project as a whole Disadvantages – Requires access to printers and copiers, distribution
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“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Newsletters Cost – Low (similar to letters and brochures) Advantages – Provides useful background information about the product and the project, directly targets customers, easy to produce Disadvantages – Cannot always guarantee it will be read, requires access to reproducing equipment
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