1. Marketing do’s and don’ts – making the most of your local newspaper. Presented by Trevor Weeding (Commercial Director) and Peter Christopher (General Manager & Group Editorial Director)

2. 5 simple steps to successful print advertising Grab their attention with a KILLER HEADLINE Keep their attention with a BENEFIT in the ad – What’s in it For Me - W I I F M Be consistent – the message in your newspaper ad should be the same as in your signage, web site, etc If you have a point of difference, TELL THEM ABOUT IT! Remember: REACH FREQUENCY IMPACT

3. Getting the MIX right Know YOUR market Know YOUR customers Learn what they listen to, watch and read Don’t put all of your eggs (i.e. Budget) into one basket (i.e. Medium) Do record, review and revisit the results – it’s ALL about Return on Investment - ROI

4. Stories that sell – working with you local newspaper’s Editorial department Is it REALLY of interest to our readers? Find the ‘hook’ for your story Quality counts – space is limited Keep it LOCAL