1. Alan Gonsenhauser ---- March 1, 20071 Social Networking a la Digital Are you Linked In?

2. Alan Gonsenhauser ---- March 1, 20072 Agenda Social Networking -- What is it? Social Networking -- Why should you care? What is LinkedIn? Survey Value Propositions Linked In tool Quality vs. Quantity? “Mega-Connectors” Demo and Example Searches Alan’s Top 10 Tips to build your Network Q&A

3. Alan Gonsenhauser ---- March 1, 20073 Social Networking – What is it? Build relationships between individuals and groups Discover how we’re all connected: –Work colleagues from past and current companies –Industry associations –Family, Neighbors, Clubs & Hobbies –Schools and Universities –Special Interest groups Capture and Leverage your connections, your connections connections, and your connections connections connections…. –Who they are and who they know

4. Alan Gonsenhauser ---- March 1, 20074 Social Networking: Why should you care? “Information is not Power – Access to it is.” Develop business opportunities and new clients Recruiters to search out hidden candidates Discover inside connections/people in target companies and new job opportunities Expand your network and stay connected Manage your own on-line brand

5. Alan Gonsenhauser ---- March 1, 20075 What is Linked In?

6. Alan Gonsenhauser ---- March 1, 20076 Survey How many of you are on Linked In? Completed your profile? How many direct connections? Just people you know well, casually, or other? Have you searched your email file to discover your current contacts on Linked In? If signed up, how do you use it?

7. Alan Gonsenhauser ---- March 1, 20077 Value Propositions Job Seeker: –Accelerate job search (S.T.) –Expand your network (L.T.) Alumni: –Get advice from peers, potential new customers, collaborate across companies, industries, GEOs (S.T.) –Create future job opportunities and shorten future job searches (L.T.) “Dig your well before you’re thirsty.”

8. Alan Gonsenhauser ---- March 1, 20078 Value Propositions (Continued) Build: Trusted network for networking, insights, jobs, business development, recruiters Find: Research companies, find more people than OneSource (broader/deeper), facilitate contact by calling, LI referral, or InMail Be Found: Enable people to find you. Brand and market yourself the way you want to be seen!

9. Alan Gonsenhauser ---- March 1, 20079 Linked In tool 75 Million+ business professionals who maintain their own histories and interests = Depth >230 Industries Global Utilized by thousands of recruiters Business-centric Powerful searching capabilities Buzz – 100% growth in 2006 from 4.5MM to 9MM professionals …don’t be Linked Out….. or Out-Linked

10. Alan Gonsenhauser ---- March 1, 200710 Jobs Insider

11. Alan Gonsenhauser ---- March 1, 200711 Quality vs. Quantity: Which is better? It depends… go for both if you can! Quality network: Great for individuals who desire close, solid relationships Quantity network: great for recruiters who need many candidates or individuals who want to leverage the searching power of LI LI network = # connections through 3 rd degree –Efficiency of your connections…. You can do Both! Even if you build a wide LI network, you can still only refer people you know and trust.

12. Alan Gonsenhauser ---- March 1, 200712 Linked-In “Mega Connectors” Ron Bates --- >32,000 direct connections What is Ron doing right? –Email address ~ easy to connect –Completed profile –Groups –25 Endorsements –Gets 80-120 connect new requests/week Alan Gonsenhauser – 3,875+ connections = 14.9MM 3 rd Deg., 16.1M with Groups Look at the top connectors 500+ club (Searches) –www.toplinked.comwww.toplinked.com –Easy to find these folks using the search tools

13. Alan Gonsenhauser ---- March 1, 200713 Demo Searches and examples People Search Keywords Uncheck Current Titles and/or Companies Use AND, OR, NOT, “ “ Geographic or not Industry

14. Alan Gonsenhauser ---- March 1, 200714 Alan’s 10 Tips to build your Network 1.Connect with people you already know –Tool: import/select all your contacts from MS Outlook, AOL, Yahoo, Hotmail, GMail See who’s already in LinkedIn! 2.Download O/L Toolbar to facilitate new connections –Updates, suggestions, reminders, copy 3.Build a Complete Linked In Profile! –All firms, schools, associations, clubs, groups –Makes it easier to find you --- Keywords!

15. Alan Gonsenhauser ---- March 1, 200715 Alan’s 10 Tips to build your Network 4.Search to re-connect with people you have lost touch 5.Consider a visible email address (pros/cons) 6.Connect with the “Mega connectors” 7.Joined and search Linked In groups 8.Put your LI URL in your email signature 9.Get and give endorsements with your past bosses, employees, peers 10.Allocate time to build your network

16. Alan Gonsenhauser ---- March 1, 200716 Other Tips Be genuine – create some templates so you are not run of the mill Do some research on potential common interests – is there a win/win? Keep messages short -- Be specific Can use LI with other tools, such as Plaxo, Google, Ecademy, Classmates, and Zoominfo

17. Alan Gonsenhauser ---- March 1, 200717 Q&A???????????

18. Alan Gonsenhauser ---- March 1, 200718 Jobs Insider

19. Alan Gonsenhauser ---- March 1, 200719 Alan Gonsenhauser Network

20. Alan Gonsenhauser ---- March 1, 200720 Contact Settings