1. Additional materials for ICA2- BLOG D-vibes Fashion blog MK0803 Sean & Singnee

2. Information Blog: (Main platform) Sub platforms used for promoting our blog Facebook: http://www.facebook.com/#!/pages/D- vibes/167430999965352 http://www.facebook.com/#!/pages/D- vibes/167430999965352 Twitter: http://twitter.com/#!/theevibeshttp://twitter.com/#!/theevibes Formspring:http://www.formspring.me/dvibeshttp://www.formspring.me/dvibes

3. Information Besides, plug-ins such as facebook, twitter & formspring, we have included links on our blog for our readers. We are following many fashion blogs & websites such as Rumi Neely (famous fashion blogger), lookbook.nu & stylist.com to keep us updated and as part of our research & inspiration for entries. We have promote our blog not only through friends & families but also to other unknown target audiences.

4. Frequency Blog: almost 1-2 days. Latest 3 days. Facebook (frequency level is higher as compared to blog) : We need to keep our readers informed and interested of us by having almost daily updates on facebook. Twitter (Frequency level is around as fb) : Trying to post more frequently in a day. Currently, we are updating on daily basis.

5. Challenges faced As we are first time bloggers, we faced several difficulties when we blogged. Clueless on how to create pages, designing of blog and even adding widgets to our blog. We overcome this by conducting research and watching tutorials on Youtube. In the beginning of our blog, most people are not interested in our blog. We encountered this by making our blog interesting & coming out with contests. Difficult for us to handle technical difficulties for our blog.

6. What work for us? What did not work for us? Facebook worked for us. Quite a number of people know D- vibe via this platform. Conducting contest is definitely a way to attract readers & increase traffic! Formspring is another useful platform for us to engage with our readers. Some readers would rather use this platform to engage us rather than sending emails which is a hassle to them. In the beginning, our entries are posted around 3 to 4 days. It did not helped us to gain traffic nor attract many readers to follow our blog. Therefore, we had increase our blogging frequency to tackle this problem. Twitter did not really help us, we had very little followers. Coming out with plans to tackle with twitter. (exclusivity to twitter readers.

7. Planning for 2011 When?Activities Mid JanuaryFashion wear for CNY! February - MarchGoing on fashion scout on 1 week march school holidays! Add variety & interesting fashion posts. (DIY) April- JuneFashion tutorial (Video) Contest/ events July- DecemberIncorporate selling of merchandises to our blog. Flea market (since we are selling apparels, create more awareness) Fashion posts

8. Exclusivity to FB & twitter! Exclusiveness will be given to our facebook readers such as giving incentives for people who likes us. For twitter, we can organize an event on twitter itself. For example; first 10 people who response to our specified tweets will get to win prizes. This is to give exclusivity and creating hype to the different platforms for keeping our readers entertained and interacted.