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Social Media Case Study suckstobeyoublog.com. Who are we? WordPress-based entertainment and humorous news blog geared toward 25-45 year age demographic.

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Presentation on theme: "Social Media Case Study suckstobeyoublog.com. Who are we? WordPress-based entertainment and humorous news blog geared toward 25-45 year age demographic."— Presentation transcript:

1 Social Media Case Study suckstobeyoublog.com

2 Who are we? WordPress-based entertainment and humorous news blog geared toward year age demographic Authors post new stories 6 days a week (Mon. thru Sat.)

3 Twitter Initiatives

4 Posts tweeted each day to followers

5 Twitter Initiatives Topics on STBY searched via search.twitter.com –People talking about the subject are invited to read our post

6 Twitter Initiatives Using TweetBeep alerts, we engage conversations with people who tweet “Need a laugh,” and direct them to STBY

7 Facebook Fan Page

8 Alert fans of new STBY posts, link to site Build rapport with fans by encouraging them to post details about their own sucky day or unfortunate events Spread word of STBY throughout the Facebook network

9 Facebook Widget Designed to engage Facebook fans on a daily basis Spread word of STBY throughout the Facebook network

10 YouTube Channel

11 Drive traffic to STBY by demonstrating the personality and flavor of the site News “round-up” videos that encompass multiple stories Teaser videos

12 CafePress Merchandise Shop

13 Online store where fans can purchase t-shirts, mugs and bumper stickers, etc. Promoted with banner ad on site and more directly on occasional “Gratuitous Self Promotion” posts

14 The Results? Traffic has doubled every three months

15 The Results? Featured on a growing number of prominent blogrolls, such as PeopleWhoDeserveIt.com

16 The Results? Beyond Ohio, heavy traffic in New York, California and the UK Visits from 114 countries worldwide


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