1. Michaela Firth December 12 th 2013

2. NHS | Presentation to [XXXX Company] | [Type Date] 2

5. Note given to a nurse colleague, from a young person to share with those who work in the NHS. It has been shared widely on Twitter.

6. Three key reasons why social media supports high quality patient care: 1.Social media is used increasingly by patients to help them understand the growing number of healthcare choices and the quality of services available to them. The NHS should be helping patients find the right information online. 2.It allows the NHS to understand emerging developments among staff or patients more quickly and in more detail, including any concerns about the quality of care, so that services can be improved. 3.It supports stronger engagement between staff, employers and the public, which patients say improves the quality of care. http://www.nhsemployers.org/Aboutus/Publications/Pages/HR-social-media-NHS.aspx

7. NHS CHANGE DAY Do something better together!

8. It started with a Tweet…. It only takes a spark to get a fire going ……

9. Our shared purpose From single action to ….......... collective action I Pledge to...... N H S D AY C H A N G E Creating a mass movement of people working in and with the NHS demonstrating the difference they can make, by one simple act for sustainable improvement NHS Change Day

11. Pledge your commitment today Make a pledge I pledge to meet front line staff & engage with them As a team/department we pledge to ask every patients for feedback and learn from it I pledge to introduce myself properly to everyone I meet Hope for something better Mahatma Ghandi NHS

14. Please follow me on Twitter @michaelafinegan

15. http://www.nhsconfed.org/AboutUs/Pages/social-media.aspx The majority of organisations surveyed are regularly using social media for broadcasting activities, only occasionally using social media for listening activities and hardly ever using social media for communitarian activities. Almost all organisations say they recognise the necessity of - and are planning to adopt - this full range of social media activities in the future. Social Media use is dominated by Twitter, LinkedIn, Facebook and YouTube. 94 per cent of respondents said their organisations use Twitter for corporate purposes, 67 per cent use YouTube and LinkedIn, and 61 per cent use Facebook. Almost 1 in 4 organisations (23 per cent) said that their employees use social media for research and academic collaboration, whereas only 1 in 6 (17 per cent) said that their own organisation currently uses it for this purpose. One strong theme which emerged during interviews was a recognition by social media practitioners of how simple social media channels and tools are to use, but how challenging it is both culturally and organisationally to harness and use them to the greatest effect.