1. Australian V8 Ute Racing

2. TYPE IN COMPANY DETAILS
And add COMPANY Logo Here
Insert Image of Team or Ute in here
Presented to: (Type in name of Client representative HERE)
Presented by: (Type in name of your Team representative HERE)

3. The Aim:
To build new business for the (CLIENT) brand through a strategic
media platform with one of Australia’s highest profile motor sport
categories delivering the following:
Brand Exposure through mass media exposure, particularly television
Promotional opportunities to stimulate floor traffic at the retail end
Involvement in a series that adds personality to the brand
Corporate Hospitality and V8 Ute hot laps where appropriate
Opportunity for television and media placement on SEVEN Network

4. Why MOTORSPORT should be in the marketing mix:
Motor racing is now the second most watched sport on Television in Australia - equal second with Rugby League at 22 million viewers (cumulative) for the 2008 season * Official OZTAM TV Ratings
Motor Racing is now the second largest sport worldwide in television and spectator share – second only to Soccer.
NASCAR in the United States has proven a touring car category can be more popular than the traditional ball sports – NASCAR is now the 2nd most watched sport in the USA
Attendance at V8 Supercar events has doubled in the past 10 years
Motor Racing is the third most attended spectator sport in Australia only horse racing and AFL are bigger in attendance.
(however have more events)

5. POSITIONING:
V8 Ute’s own a very defined niche – and offer much of the benefits associated with V8 Supercars at a fraction of the investment level.
The V8 Ute category delivers Australia’s heartland - Ford Vs Holden V8 plus the rural culture and urban appeal reflected in the series offers
a deep pool of potential new customers.
Exit Polls and TV Ratings prove the V8 Ute Series is the highest profile support category – second only to V8 Supercars in crowd and rating appeal
Our key values are as follows:
Entertainment, fun, larrikin, truly Australian, more urban than country in appeal, masculine and approachable.

6. NATIONAL and INTERNATIONAL Media :
All V8 Ute series rounds are televised on free-to-air TV in Australia and New Zealand. The V8 Ute television package also airs on Fox Sports nationally, Motors TV Europe, South America, South East Asia.
SEVEN NETWORK Coverage of the V8 Ute series will go to air nationally on the SEVEN Network with a minimum of over 9 hours committed.
This will include 8 x one hour post produced programmes plus live races from Clipsal, Darwin, Bathurst, and Homebush.
The replay timeslot is a stand alone “V8 Utes” branded programme Saturday afternoons following the V8X Magazine style Television program on SEVEN Network. Live races part of the V8 Supercar telecast.
- The TV programme will be produced by V8 Supercar’s Australia Television.

7. 2010 CALENDAR:
R1 March 11 – 14 Clipsal SA
NC April 16 – 18 ITM Hamilton NZL (nc)
R2 May 14 – 16 Winton Raceway VIC
R3 June 18 – 20 Sky City Triple Crown NT
R4 July 9 – 11 Dunlop Townsville 400 QLD
R5 Sept 10 – 12 L & H VIC
R6 Oct 7 – 10 Supercheap Auto Bathurst 1000 NSW
R7 Oct 21 – 24 Super GP (TBC) QLD
R8 Dec 3 – 5 Sydney Telstra 500 NSW
- All V8 UTE Series rounds are on the V8 SUPERCAR
Level One Race program.
- nc denotes Non Championship

8. TV Ratings:
The ratings figures for the 2009 season show a marked increase over previous years ratings – due to the increased number of live races as part of the 2009 television package. Full ratings data is available however as a summary:
TOTAL CUMULATIVE VIEWERS after 8 Rounds
6,350,066 viewers
(based on average audience all people 18 plus – OZTAM figures in
5 Cap City and regional markets, doesn’t include FOX SPORTS,
Cable, Satellite or International coverage)
KEY TARGET MARKET
Males
Absolute Core 25 – 54

9. THE DEMO SPLIT:

10. 2009 TOTAL ALL ROUNDS:

11. CROWD FIGURES:
Over 1 million spectators watched the V8 Ute Racing action on track
during the eight rounds of the 2008 Yokohama V8 Ute Series.
Major street events such as the Clipsal 500, Gold Coast Indy, plus the
new 2009 events such as Townsville and Homebush bring all the action of motor racing direct to the fan base.
These events and other iconic tracks such as Sandown and Bathurst, plus traditional “heartland” tracks such as Winton and Symmons Plains give the V8 Ute series a major profile in Australian motor sport and with crowd figures at V8 Supercar events doubling in the last 10 years, offers a serious marketing opportunity direct to an extremely loyal fan base.

12. V8 UTE WEBSITE HITS: Summary by Month Month Daily Avg Monthly Totals
Pages
Visits
Sites
Dec 2009
19561
1400
413
6521
12822
43428
606417
Nov 2009
17066
1132
377
5933
11333
33969
511989
Oct 2009
30180
1926
477
8622
14807
59712
935600
Sep 2009
15419
1148
323
5420
9694
34462
462581
Aug 2009
20787
1207
355
6243
11026
37426
644403
Jul 2009
24247
1579
470
7160
14595
48971
751682
Jun 2009
25455
1612
351
7065
10551
48371
763674
May 2009
21008
1590
6804
10890
49306
651253
Apr 2009
18181
923
248
5391
7457
27700
545439
Mar 2009
27457
1466
369
7007
11458
45446
851185
Feb 2009
18340
956
262
4736
7350
26791
513530
Totals
121983
455582

13. The Ute Culture :
V8 Ute racing has broad appeal to all key demographics and has a unique appeal to the “grass roots” motor racing fan as well as the established sports professional.
The unique appeal of the Ute series gives the opportunity
explore key events such as the Deniliquin Ute Muster which
attracts over 6,000 Ute’s.
The culture of the series ensures it has a much broader appeal
than just the dedicated race fan and offers many other
leverage opportunities not normally associated with a motor racing
base.
Together with the racing audience, this offers a powerful
marketing opportunity that can be tapped effectively with the
right promotional additives.

14. A complete PR and marketing campaign supports the V8 Ute series.
The PR Campaign
A complete PR and marketing campaign supports the V8 Ute series.
This includes regular media releases to all national motor sport publications and mainstream press outlets.
Local media releases when applicable to specific racing events.
An interactive website with an impressive national and international click through rate.
On-track press conferences, driver appearances and promotional opportunities.
Annual events and Networking opportunities.
Promotional campaigns in store and within targeted publications
Repucom Television Exposure measurements and ratings made available to
commercial partners for brand evaluation and analysis

15. Growth of the Category:
8 x 1 Hour “V8 UTES” branded programmes – plus live races over 9 hours free to air coverage.
Continued increase in spectator numbers
Expansion into New Zealand with the launch of the NZV8 UTE
Racing series – The series begins its third season in November
2009 and in 2010 will participate in a Trans Tasman Challenge
between Australian and N.Z drivers at the Hamilton Street Race in April
For the first time in 2009, V8 Utes will go to air in the South America
we have just signed a 2 year deal with a new motorsport cable/satellite
network.
REPUCOM exposure analysis has proven that the exposure value for the
category has more than doubled from 2006 to 2008, based on TV
exposure at rate card value.
V8 Ute and Beauts calendar distributed nationally.

16. THE INVESTMENT:
(Add in here Investment level required and proposed payment plan)

17. Lets Tick the Boxes for (CLIENT):
This V8 Ute package is totally integrated to deliver branding, product positioning and promotional leverage aimed at building business at the retail end. The V8
Utes 4 year agreement to appear as a key support category to the V8 Supercar series ensures long term continuity.
Exposure to more than 1 million spectators on track
Television exposure in excess of 5 million viewers based on previous ratings for the timeslot (not including Fox Sports, Cable or International coverage.)
Free to air exposure on 2 free to air Networks, (Australia and NZ) and International exposure through Europe, Asia and South America
Potential logo exposure value in excess of $1.5 million dollars at
rate card value based on logo exposure independently measured.

18. THE PARTNERS:
The Australian Ute Racing Company is owned by the 32 shareholders that each own vehicles that race in the series.
The Company has been granted the category management rights for the series from the Confederation of Australian Motorsport (CAMS) for a period of 10 years. This gives the series great continuity and a long term horizon to develop a real impact for the series and the brand.
Other commercial partners committed long term for the series include Yokohama, Ford, Holden, Disc Brakes Australia, Bob Jane T Marts, Rodney Jane Racing Wheels, Century Batteries, Quadrant Suspension, Pacemaker Headers.
Australian Ute Racing P/L has appointed SPHERIX – a management Company owned by professional motor sport consultants Bill West and
Craig Denyer to organise, administer, promote and manage the
series on a six year term.

19. The Contacts
Craig Denyer
Bill West
Matthew MacKelden
AUSTRALIAN V8 UTE RACING P/L
Space 101 – Level 1, Eastside,
232 Robina Town Centre Drive
Robina, QLD
Australia,
4230
Ph:
Fax: