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Driving Your Brand Objectives Paul Richards Racing.

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Presentation on theme: "Driving Your Brand Objectives Paul Richards Racing."— Presentation transcript:

1 Driving Your Brand Objectives Paul Richards Racing

2  Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US  Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets  Strategically targets a young male audience but also has strong female appeal  Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics  Value proposition at the team/league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact  Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture ◦ additional NHRA league information and demographics in appendix Connection Points

3 n Our Cars Our Drivers Media Exposure PR & Social Media Our Engine Program Our Team Your Brand Your Brand

4  Partner with Paul Richards Racing Funny Car team Promotional & Marketing Rights to our Drivers, Team, Cars & Facility  Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver fire suits Business to Business support to leverage our key business relationships  Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives

5  Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing.  Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine is in front of the driver  Carbon-fiber body that loosely resembles a production-based automobile  Cover the drag strip in 4 seconds and can exceed 315 mph  The first funny cars were built in the mid-1960s What is Funny Car?

6 DRIVER: Paul Richards Racing  Age: 36  Birthday: June 13, 1978  Wife: Serena  Children: Leah (born September 24, 2013)  Hobbies: Drag racing, fishing, golf  Home town: Wellington, FL  College: Florida Atlantic University  Licensed in nitro Funny Car: January 20, 2013  First race: Epping, NH - June, 2013 ◦ Qualified for the field in his first attempt with a time of seconds at mph ◦ Raced 16 time World Champion Funny Car icon John Force in the first round

7  Full car body wrapped with Your Brand and color scheme ◦ Brand Reinforcement ◦ New Product Launch/Introduction ◦ Direct Marketing Channel  Call to action  Hospitality booth ◦ Customize brand messaging for each race  Full trailer wrapped with Your Brand and color scheme ◦ Car is transported by trailer all around North America to each race ◦ View 2014 race schedule HereHere ◦ Dimension of trailer: 53’ ◦ Compare to billboard advertising  More impressions  Mobile Professional NHRA Funny Car & Trailer

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10  Public Relations ◦ Custom Tailored Program to Meet Your PR Objectives ◦ Weekly Press Releases ◦ Brand Relevant Stories & Industry Specific Coverage ◦ Targeted Media ◦ Internal Messaging to Employees  Social Media ◦ Daily Updates on Twitter by Team & Drivers ◦ Daily News Posts and Photo Uploads on Facebook by Team & Drivers ◦ s to Employees from Drivers with Tune In Messages & Updates Thorough and Consistent Brand Exposure

11  Households average 791k per weekend broadcast with over 1mm viewers per Nielson Media Research & ESPN 2013  Races broadcast same day with replay aired at night  2013 NHRA Finals average Rating =.48 ◦ Male 25-54: Avg. 621k viewers  2013 NHRA Qualifying Average Rating =.33 ◦ Male 25-54: Avg. 415,381 viewers  2014 Schedule 2014 Schedule ESPN2 Coverage

12  FULL SEASON PRIMARY SPONSOR $1.2m and up ◦ Includes 24 nationally televised eventsevents ◦ Maximum exposure on racecar, transporter, team apparel and drivers fire suit ◦ Social media and PR kit included ◦ Corporate events, displays and driver appearances available  MAJOR ASSOCIATE SPONSORSHIP $5k and up ◦ See next page for examples  ASSOCIATE SPONSORSHIP $1.5k and up ◦ See next page for examples Sponsorship Packages  All sponsorship packages can be catered to your specific needs.  The cost for each sponsorship package below can be negotiated to fit your budget.  Single-race packages are available. Note:

13  PRIMARY SPONSORSHIP view A below  MAJOR ASSOCIATE SPONSORSHIP view B below  ASSOCIATE SPONSORSHIP view C below Sponsorship Packages A sides and hood quarter panels B B C A

14 We Welcome The Opportunity To Work Together Dave Richards Co-Owner & Driver Paul Richards Co-Owner Paul Richards Racing Barberry Drive Wellington, FL 33414


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