1. Oracle Distributed Order Orchestration

2. Safe Harbor Statement © 2011 Oracle Corporation – Proprietary and Confidential1 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Current Order Management Environment © 2011 Oracle Corporation – Proprietary and Confidential2 Resulting ROI OpportunitiesCurrent Environment 45% of customers place orders through multiple channels Avg. company has 5.2 order capture applications Avg. company has 4.3 order fulfillment applications – 60% have partial or no integration – 50% have no or limited data standardization 61% of companies sell through indirect channels 32% of companies sell or plan to sell partner products or services 40% of companies outsource a large part of fulfillment process 43% of companies make an acquisition each year IndirectPartnerOther Direct Customers WMS / MFG ERPSCM WMS ERPSCM WMS ERPSCM WMS Drop- ship vendors Services Inventories have increased 15% Order cycle time has tripled from 1 to 3 days Order accuracy is below 85%, often near 70% Fulfillment costs now >50% of supply chain High inefficiencies in creating, tracking & expediting fulfillment Increased volatility Declining return on sales Lower customer satisfaction due to unmet promises ERP CRM SCMERP CRM SCMERP CRM SCMERP Partner Products

4. Today’s Environment: Multi-Multi Problem © 2011 Oracle Corporation – Proprietary and Confidential3 Web Sales Field Sales Tele Sales Partners eBS SAP JDE Legacy Partners

5. Today’s Solution Alternatives © 2011 Oracle Corporation – Proprietary and Confidential4 ERP Requires uptake of single instance Deploy Pre-Requisites before OM Wait for new apps CUSTOM / MIDDLEWARE Created and managed by IT department Can become complex to manage long term TODAY’S PACKAGED APPS Lack ownership of end-to-end process Requires specialized skills to manage (not standards based) Oracle eBus Suite JDE Peoplesoft SAP Oracle FMW SAP NetWeaver Tibco Webmethods Niche Custom Customer Alternatives

6. Fusion Distributed Order Orchestration The Need for a New Paradigm © 2011 Oracle Corporation – Proprietary and Confidential5 Order Orchestration Multiple channels and entities Dynamic Processes Pre-empt & Resolve Multiple channels New fulfillment paradigms Different, disconnecte d systems Inflexible business processes Inconsistent architecture EnterSchedulePromisePickShip Order Management Enterprise-centric Pre-determined Flow React & Expedite

7. Defining Order Management Heterogeneous Environment © 2011 Oracle Corporation – Proprietary and Confidential6 Internal Network* Internal Network* Internal Network* Partner Network Partner Network Partner Network SCM Quote / Order Capture Create Transaction Select & Configure Products Create Shipment Expectations Check / Reserve Inventory Negotiate Terms Determine Tax Capture Payment Validate and Submit Order Manage Order Order Status Inquiry Modify Order Cancel Order Return Order Renew Order Multi-Channel Orchestrate Orders Order Decomposition Order Orchestration Distributed Inventory Order Workbench Data Transformation Dropship Network Dropship Network Dropship Network Business Process Mgmt. & Business Activity Monitoring ORCHESTRATECAPTUREFULFILL CRM SCM Logistics Inventory Mgt Warehouse Mgt Shipping / Receiving Transportation Mgt Manufacturing Discrete MFG Process MFG APS Advanced Planning Global Order Promise Field Service Scheduling & Dispatch Dispatch Finance AP / AR / GL Billing / Invoicing

8. Distributed Order Orchestration © 2011 Oracle Corporation – Proprietary and Confidential7 Call Center Indirect Direct Legacy Partners eBS SAP Other Orchestrate Self Service Master Data Management

9. Capture & Orchestrate Orders © 2011 Oracle Corporation – Proprietary and Confidential8 Fulfillment Orders/Order Lines Outsourced Orchestrate Orders Capture Sales Orders CRM DirectIndirectCall CenterSelf Service Sales Orders Orchestrat e Supplies Fulfillment Orders/Order Lines mMDM Order Promising WMS Procurement Finance WFM Order Management Planning Field Service Inventory EDI

10. Level 2 Flow - Orchestrate Fulfillment Orders © 2011 Oracle Corporation – Proprietary and Confidential9 Transform Sales Orders Decompose Sales Orders to Fulfillment Orders Promise Orders Orchestrat e Order Fulfillment mMDM Sales Orders Key Features Transform Sales order to common definition Decompose sales order into fulfillment order Create fulfillment orchestration flows Manage Order Changes Identify Jeopardy conditions View global availability and sourcing options Monitor exceptions and take corrective actions Fulfillment Orders/Order Lines Outsourced Orchestrat e Supplies Fulfillment Orders/Order Lines Order Promising Monitor/ Correct Exceptions Planning Inventory WMS Procurement Finance WFM Order Management Field Service Manage External Interface

11. Solution Architecture & Products © 2011 Oracle Corporation – Proprietary and Confidential10 GOP Capture DecompositionOrchestrationExternal Interface Layer Fulfill Multi-Channel Order Capture Task Layer Services All systems that fulfill customer expectations Order Orchestration Work Area (runtime) Rules workbench Order Transformation Orchestration process selection Orchestration process launch Process definition workbench Task execution Jeopardy management Change order roll back Cost of change Status Summary View & Fix Exceptions What –if supply analysis Manually re-source/ re- schedule View fulfillment process Rules workbench Fulfillment system routing Call transformation services Supply Collection Sourcing Rules Centralized Availability Services to perform Orchestration tasks Fulfillment system response management Framework to create new services

12. Deliver Order Visibility and Management Order Workbench © 2011 Oracle Corporation – Proprietary and Confidential11 Monitor the status and exceptions of orders to be fulfilled from multiple systems Show transactions by customer, product, fulfillment location, supplier, status and age to authorized users Fix exceptions one or more lines at a time Deliver proactive alerts for order lines that could become exceptions Resolve exceptions based on embedded intelligence Identify order lines at risk of not meeting promise dates View process execution including key milestones and visual alerts of jeopardy item

13. Deliver Flexible Fulfillment Order Decomposition and Orchestration © 2011 Oracle Corporation – Proprietary and Confidential12 Break complex orders into separate, interrelated fulfillment plans Enable non-technical user to create/manage decomposition rules Assign different orchestration processes to order/order lines for orchestrating different products & services Coordinate the orchestration of physical goods, services and employees within a single sales order Calculate accurate promise dates and highlight the completion of key process milestones Enable non-technical user to define orchestration processes including change logic

14. Improve Order Promise Accuracy Sourcing and Global Order Promising © 2011 Oracle Corporation – Proprietary and Confidential13 Availability simulation accounting for both schedule and the price when presenting availability options (ala – Airline ticketing) 24 X 7 availability including time during upload and collection of new data Web services framework to integrate with disparate supply sources Centralized sourcing rule administration Source and ATP calculations are stored in memory, providing faster availability information to calling applications Rich user experience integrated with Distributed Order Orchestration for real- time fulfillment decisions

15. Integrate with Existing Assets With Task Layer Services / Interface Layer © 2011 Oracle Corporation – Proprietary and Confidential14 Pre-built orchestration web services to enable faster implementation Leverages existing heterogeneous order capture and fulfillment execution assets Pre-built set of orchestration process web services to execute user defined fulfillment process steps Pre-built framework for defining additional orchestration web services Complete, open and integrated solution to lower total cost of ownership Interface layer that abstracts external systems from the orchestration process definition which minimizes the changes required when adding new capture or fulfillment systems Pre-Integrated with Siebel Order Capture and eBS Order Management using AIA Extensible, SOA enabled framework for flexible integration to non-Fusion applications Receive Schedule Ship Invoice Generic DOO Services Integration Layer Other Systems eBS Siebel AIA Start Book CPE Install Test Circuit Book CO Install Reserve Inventory CPE Required? CO Install Required? Wait for CO Install Wait for CPE Install Assign Port Activate Billing Wait for Request Date Activate Circuit End Yes Fulfillment Systems Orchestration Process EILEIL

16. DOO Solution Components (with FMW & AIA building blocks) © 2011 Oracle Corporation – Proprietary and Confidential15 Middleware Usage BPEL OBR BPEL Enterprise Manager BPMN BPELBPEL/ESB OBR Partner Links BPELADF BI Enterprise security AIA Value Add Order EBO/EBM Siebel, eBS ABCS (connector) DOO Value Add Pre-built Order facts for OBR Direct BPEL creation & execution from non- technical UI BPEL forward & backward planning BPEL rollback & compensation BPEL spawning for split lines Order line grouping to BPEL instances Gantt chart summary of running BPEL process Auto-load process to BPMN for documentation Pre-built order orchestration execution web services Pre-built task layer web service creation framework Generic web service for new service creation Pre-built Order facts for OBR Pre-built web service for dynamic mediator invocation Simple UI for mediator registration Pre-built service for status aggregation, update & distribution Pre-built order promising web services Pre-built order orchestration monitoring pages Pre-built embedded analytics Pre-built roles based security Pre-built error handling framework DecompositionOrchestrationTask LayerExternal InterfaceOrder PromisingWorkbench

17. DOO Architecture Components Decomposition © 2011 Oracle Corporation – Proprietary and Confidential16 Rules Editor Oracle Business Rules Enriches Sales Order for successful fulfillment Sales Order Fulfillment Order BPEL WS Desktop Enterprise Business Object (Canonical) Printer Fusion Product Model Sales Order Transformation Product Structure

18. DOO Architecture Components Orchestration © 2011 Oracle Corporation – Proprietary and Confidential17 Task Services Automated Order Coordination Across Fulfillment Systems Declarative Process Design Business Process Repository Generate BPEL Fulfillment Order Schedule Activity Reserve Ship Invoice Return Custom Oracle Business Rules Invoke Generate Process Rules Orchestrate Process Desktop Printer Flash Drive

19. DOO Architecture Components External Interface Layer © 2011 Oracle Corporation – Proprietary and Confidential18 Rules Editor Oracle Business Rules BPEL Dynamic routing, invocation and integration of fulfillment systems External System Webservice Details External Interface Start Book CPE Install Test Circuit Book CO Install Reserve Inventory CPE Required? CO Install Required? Wait for CO Install Wait for CPE Install Assign Port Activate Billing Wait for Request Date Activate Circuit End Yes Enterprise Business Object ( Canonical) Fulfillment Systems Shipping System Install Billing ERP WS Task Services

20. Distributed Order Orchestration Solution Functional Landscape Includes AU and Fusion Components © 2011 Oracle Corporation – Proprietary and Confidential19 Siebel CRM Web Services Decompose Orchestrate Monitor Composite App Plug ‘N’ Play with Apps Unlimited Execute fulfillment orchestration Anticipate potential problem orders Manage change orders Generate process views Integrate to fulfillment systems Transform & enrich sales order Select orchestration process Launch orchestration process Status & exception summaries Take action to correct exceptions View & simulate alternate supply scenarios Fusion SCM Orders, Returns, Activity Updates Availability, Fulfillment Status, Activities Capture Orders Select & Configure Products Check Availability Negotiate Pricing Capture & Validate Payment Validate and Submit Siebel Fusion EBS, JDE, SAP Fulfill Pick, Pack, Ship Transport Plan Manufacture Install Invoice eBS, JDE

21. New Architecture for New Fulfillment Paradigm Capture, Manage, Orchestrate, Fulfill © 2011 Oracle Corporation – Proprietary and Confidential20 GOP Web Services Distributed Order Orchestration Siebel Order Capture E-Business OM & iStore Electronic Data Interchange Partner Portal Legacy/SAP Order Capture Web Services ERP or Legacy Fulfillment Asset Mgt / Field Service Network Provisioning LSP or 3 rd Party WMS Fusion Fulfillment Decompose Order Orchestrate Fulfillment Transform Transactions Manage Visibility Manage Availability Manage Exceptions Capture Orchestrate Fulfill Core Capabilities Common management across multiple capture and fulfillment systems Highly configurable, adaptable and intelligent business processes Business user oriented application, built using open tools & standards

22. © 2011 Oracle Corporation – Proprietary and Confidential21