2. Overview Estate Owned by: Beniamino and Alberto D'Agostino Wine Region: Puglia Winemaker: Alberto Antonini Total Acreage Under Vine: 125 Estate Founded: 1991 Winery Production: 400,000 Bottles

3. Location The winery is located in one of Puglia's most historic appellations, the Gravina DOC.

4. History The history of the winery must be considered within the larger context of a unique area, known, for very good reason, as “The Other Puglia.” The grapevine cultivation goes back 2,500 years. Frederick II of Swabia made this area his residence, calling it a “garden of delights,” and he contributed substantially to the development of local viticulture.

5. History Botromagno was established in 1991, after the D’Agostino family merged with the local cooperative winery, creating the first successful example of a privately owned winery partnered with more than 100 local grape growers. The D’Agostino family has been able to foster a reliable and efficient synergy with the local farmers, based on strict standards for quality grape growing, rapidly becoming one of the finest wineries in Puglia.

6. History Brothers Beniamino and Alberto, working together with a team of viticulturalists and oenologists, have created a modern winery highly respected throughout the world for the high quality of its wines and for its commitment to developing the full potential of local native grape varieties.

7. Philosophy Their philosophy centers on respect for the identity of the grape variety and its growing area, and on interpreting and further developing in the cellar the long, hard work performed in the vineyard.

8. Owner Beniamino d’Agostino Born in Milan Graduated from the University of Bari in 1988 with a Law Degree and earned a Masters in International Law and Banking Regulation In 1992, he began a career as an attorney, but left after a few years so that he could dedicate himself to his family’s various businesses. Still involved in many businesses today-- a public and civil construction company, a natural materials business, a biological agriculture firm and Botromagno, the family winery. President, Public Relations Manager, and Export Manager at Botromagno President of the Managing Committee of “The Roads of Murgia’s DOC wines.” President of the Gravina DOC Consortium.

9. Winemaker Alberto Antonini – Consulting Winemaker Graduated from the University of Florence in 1985, with a degree in Agricultural Sciences and Enology. 1986: Assistant Winemaker at Marchesi de Frescobaldi. 1989: Production Director for Col D’Orcia Winery in Montalcino. 1993: Winemaking Director of Antinori Group 1996: founded the Matura Group with business partner Attilio Pagli - a wine consulting company – Today, as CEO and Senior Winemaker of Matura Group, Alberto consults for wineries in virtually all the major wine producing countries. 2001: founded Poggiotondo, a Tuscan winery Founded Fortediga, a brand new estate that focuses on international varietals and innovative wines from the pristine Maremma area of Tuscany.

10. The Winery The D’Agostinos have invested significantly in the Gravina DOC, reviving the production of this white wine and rebuilding its reputation as in elegant and versatile wine. The modern winemaking cellar, built in 2004, was the first cellar in Puglia to win ISO 14001 Environment certification.

11. Vineyards Coluni Total area: 11 acres Grape varieties: 50% Malvasi, 50% Greco Elevation: 1,485 feet Soil profile: Medium-fertile clays, with medium-textured limestone substrate Aspect: North-south Training system: Spurred cordon Vineyard density: 2,000 vines per acre Year planted: 2001

12. Vineyards Botromagno-Padreterno Total area: 9 acres Grape varieties: 100% Primitivo Elevation: 1,485 feet Soil profile: Medium-fertile clays, with medium-textured limestone substrate Aspect: North-south Training system: Spurred cordon Vineyard density: 2,080 vines per acre Year planted: 2004

13. Vineyards Parcone Total area: 6 acres Grape varieties: 100% Nero di Troia Elevation: 1,485 feet on sea level Soil profile: Medium-fertile clays, with medium-textured limestone substrate Aspect: North-south Training system: Spurred cordon Vineyard density: 2,160 vines per acre Year planted: 2009

14. Vineyards Poggio al Bosco Total area: 13 acres Grape varieties: 40% Malvasia, 60% Greco Elevation: 1,815 feet Soil profile: White marls with Bordeaux-like gravel and very schistose texture Aspect: North-south Training system: Spurred cordon Vineyard density: 2,160 vines per acre Year planted: 2004

15. Vineyards Santa Sofia Total area: 16 acres Grape varieties: 80% Primitivo, 10% Cabernet Sauvignon,10% Merlot Elevation: 1,485 feet Soil profile: Medium-textured, iron-rich terra rosa soils with abundant pebble content Aspect: North-south Training system: Spurred cordon Vineyard density: 2,000 vines per acre Year planted: 2001

16. Vineyards Santa Teresa Total area: 6 acres Grape varieties: 50% Chardonnay, 50% Greco Elevation: 1,386 feet Soil profile: Medium-fertile clays, with medium-textured limestone substrate Aspect: North-south Training system: Pergola Vineyard density: 1,680 vines per acre Year planted: 1900

17. Vineyards Vigna del Trono Total area: 9 acres Grape varieties: 50% Montepulciano - 50% Nero di Troia Elevation: 2,145 feet. Soil profile: Marne sabbiose a bassissima fertilità. Aspect: Nord - Sud Training system: Spalliera bassa maritata. Vineyard density: 1,680 vines per acre Year planted: 1970

18. Vineyards Zingariello Total area: 31 acres Grape varieties: Greco di Tufo, Greco Mascolino, Greco Feminino, Fiano Elevation: 1,650 feet Soil profile: Medium-fertile clays, with medium-textured limestone substrate Aspect: North-south Training system: Spurred cordon-Pergola Vineyard density: 1,800 vines per acre Year planted: 2001-2004

19. Varietals Fiano Origin: familiar already to the ancient Latin's. Since bees were attracted to its sweet clusters, it was known as apiano, and this name later became fiano. Growing area: Avellino area, and some two centuries ago it was introduced into the Murgia area of Taranto and Bari. Leaf: medium, rounded, 3-lobed, light green upper surface, cottony under surface. Cluster: medium small. Ripens: third decade of September-first decade of October Average cluster size: 200 gr. Wine characteristics: faded straw-yellow, pleasant, crisp, light, dry, harmonious, with at times a roasted hazelnut flavor.

20. Varietals Greco Place of origin: Greece. Growing area: it was first cultivated in Calabria, and it then spread into Campania and Puglia. Leaf: medium size, 3-lobed, dark green, smooth upper surface, light green and slightly tomentose under surface. Cluster: medium small, very compact, conical-cylindrical, often winged. Ripens: first decade in October. Average cluster weight: 200 gr. Wine characteristics: when vinified alone, gold yellow, harmonious, low acidity, with delicate bouquet. Can produce excellent dessert wines.

21. Varietals Malvasia Bianca Place of origin: Greece (the Morea). Growing area: Puglia. Leaf: medium large, 5-lobed, deep green upper surface, light green under surface, tomentose. Cluster: large, long, pyramidal, winged. Ripens: third decade of September-first decade of October. Average cluster weight: 350 gr. Wine characteristics: yields a deep straw-yellow wine, very light bouquet, savory, with a bitter finish. It is usually blended with other grapes.

22. Varietals Uva di Troia Place of origin: Asia Minor according to some; according to others, the commune of Troia (Foggia). Growing area: provinces of Foggia and Bari Leaf: medium-size, 5-lobed, dark green upper surface, ash- green under surface, wooly. Cluster: medium size, fairly compact, simple or with wings Ripens: third decade of September-first decade of October Average cluster weight: 240 gr Wine characteristics: deep red tending to purple, low fixed acidity, dry, with good body, harmonious, generous alcohol.

23. Varietals Primitivo Place of origin: Some believe it to have been introduced by Benedictine monks into the hill area of Gioia del Colle. Growing area: provinces of Bari, Brindisi, Lecce, and Taranto (in Taranto, particularly in the commune of Manduria). Leaf: medium size, 5-lobed, dark green upper surface, light green under surface, wooly. Cluster: medium size, conical-cylindrical, winged, fairly compact. Ripens: third decade of August-first decade of September Average cluster weight: 230 gr Wine characteristics: pleasant, full, smooth, tending towards sweetish, red tending towards purple, high alcohol and medium acidity.

24. Varietals Aglianico Origin: Greece, according to some; according to others, ancient Phoenicia, more precisely Euboea. Growing area: Campania, but it found its ideal habitat on the slopes of Monte Vulture in Basilicata, and later spread into Puglia as well. Leaf: medium size, rounded, dark green upper surface, light green under surface, wooly. Cluster: medium size, medium compact, simple or winged, conical- cylindrical. Ripens: third decade of September-first decade of October. Average cluster weight: 250 g. Wine characteristics: yields a good wine, with excellent ageing potential; used also as a base wine for sparkling wines. Dry, neutral taste, lively garnet, measured tannins.

25. Varietals Montepulciano Area of origin: According to some, it originated in Asia Minor, while other believe its origin is in the commune of Troia, in the region of Puglia. Growing area: Provinces of Foggia and Bari. Leaf: Medium-sized, 5-lobed, dark green upper surface, ash green on under surface, woolly. Cluster: Medium-sized, fairly compact, simple or with wings Ripening period: 3rd decade of September to 1st decade of October. Average cluster weight: 240 g. Wine characteristics: Intense red tending to purple, low fixed acidity, good body, dry, harmonious, substantial alcohol.

26. Key Selling Points 1.Only exporting producer of Gravina DOC 2.Responsible for the revival of this small unique DOC and for providing investment and a better outlet for the small growers who had been a part of the cooperative. 3.Committed to the traditional varieties of the region. 4.Elegant package for a value oriented price.

27. Building The Brand 1.Introduce Gravina for its unique position in the landscape of DOC wine from Southern Italy. 2.Position the wine for freshness and also as an alternative to more expensive Greco based wines 3.Build Primitivo to enhance the image of the winery and provide value and distinction within its category

28. Gravina Bianco DOP 60% Greco and 40% Malvasia Gravina is one of Italy's most ancient white wines. The grape varieties that traditionally produced this wine were brought from Asia Minor. Playful aromas of green apple, white peach and apricot. On the palate, a tangy vein of acidity unfolds into a long, harmonious finish. A perfect wine with oysters, calamari, sashimi, Asian cuisines and grilled seafood.

29. Gravina Bianco DOC Distribution Channel On Premise: 65% Off Premise: 35% Varietal Composition 60% Greco and 40% Malvasia Competitive Set no DIRECT competitive set Only generally related to other southern Italian whites. Should be sold on its unique position and value Pricing SRP: $11.99 Min. SRP: $10.99 BTG: $8-10 Wine List: $25-30

30. Gravisano Passito di Malvasia Murgia IGT 100% Malvasia Lunga Traditionally, these were made from ancient Gravisano grapes leftover from the regular harvest that were dried on the vines. Not wanting to waste anything, the farmers used these leftovers to make a limited batch of sweet ambrosia. Seductive aromas of orange zest, candied apricots, caramel, toffee and toasted almonds. Sweet on the palate but perfectly balanced by its zesty acidity. Pair with hard cheeses, marzipan or honeyed desserts, almond cakes or cookies

31. Gravina Bianco DOP 60% Greco and 40% Malvasia Aromas of green apples and pears are underscored by notes of white peaches and apricots. On the palate, tangy acidity unfolds into a long, harmonious finish. A perfect wine with oysters, calamari, sashimi, Asian citrus salads, and grilled seafood.

32. Nero di Troia Murgia Rosso IGP 100% Uva di Troia Uva di Troia is an ancient grape, named after the mythical city of Troy, that has recently been rediscovered by the D’Agostino family. Fruity aromas of wild cherries, cinnamon, sage and tobacco leaf. On the palate, the wine is elegant and vibrant with velvety smooth tannins and boasts a very long length. Serve with charcuterie, medium-aged cheeses, roasted lamb or wild game.

33. Pier delle Vigne Murgia IGT 60% Aglianico and 40% Montepulciano The namesake of this wine, Pier delle Vigne, was the right-hand man of Frederick II of Swabia and the one who is credited with introducing the first red wine grapes to Apulia. Aromas of wild red berries, vanilla, black pepper, tobacco leaf, cinnamon and bittersweet chocolate. On the palate, the wine shows expressive notes of ripe berries and blackberries and boasts a velvety, elegant texture. Pair with roasts or marinades, aged cheeses, or serve it all by itself as a “vino di meditazione.”

34. Poggio al Bosco Gravina DOP 60% Greco and 40% Malvasia A distinctive cru wine grown in an ecologically pristine area on the border of the Bosco Difesa Grande. It was planted in 1991 with the specific goal of producing grapes of exceptional quality. Aromas of apple, peach, melon and honey. On the palate, the fruity flavors persist and the wine offers a racy acidity, making the wine quite versatile in terms of food pairing. Pair with spicy soups, Asian cuisine, grilled salmon or tuna, bouillabaisse or tomato-based pastas.

35. Primitivo Puglia IGP 100% Primitivo Due to its naturally low yields, Primitivo requires special care in the vineyard and ripens best when bush-trained. Aromas of black cherries and baking spices complement undertones of tobacco and mint. On the palate, this substantial red is smooth and velvety with balanced acidity and a long, pleasant finish. Pair this wine with barbecue, demi-glaces, orange-glazed duck, and slow-braised beef.