1. Facebook NWM Hamburg 2012 Pavel Zbornik - NetCom, AEGEE-Praha

2. Content Page vs Profile vs Group EdgeRank Timeline Rules Tips

3. Page vs Profile vs Group ProfilePageGroup Susan GarciaThe Red CrossSchool Alumni ViewablePrivacy SettingsPublic Private or Public ConnectionFriendLikeJoin Approval to ConnectNeed approvalUnlimited likes Invite only or unlimited Post RepresentationPersonOrganizationPerson Contact SupporterMessage Update, MessageMessage InsightsNoYesNo Custom URLYesYes,No

4. Page vs Profile vs Group A Facebook “ Profile ” is designed to be used only by an individual person. It allows you to “Friend” other people to indicate that you have a connection. A Facebook “ Page ” is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like.

5. Insights

6. EdgeRank www.edgerankchecker.com

7. EdgeRank Post are visible to 1-10% of all fans AEGEE-Praha had 427 fans, average 180 see a post and 10-20 clicks on link, which is less than 5% !!!

8. EdgeRank

9. 1.Publish Objects That Encourage Interaction 2.Ask Questions 3.Make the Most of Photos and Videos 4.Keep It Fresh

10. Timeline

13. Timeline Cover photo rules Cover photo may not include: price or purchase information, such as " 40% off " or "Download it on socialmusic.com"; contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features calls to action, such as "Get it now" or "Tell your friends

14. Timeline?

15. Rules Use Pages not Profile! https://www.facebook.com/pages/create.php?migrate Contests You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion http://www.facebook.com/promotions_guidelines.php

16. Facebook Tips

17. Conect your site with Facebook!

18. Facebook Tips Make username! facebook.com/username facebook.com/pages/AEGEE-Zadar/104606076239249 or http://www.facebook.com/AEGEE.Praha http://www.facebook.com/Network.Commission.AEGEE short link fb.com/Network.Commission.AEGEE

19. Facebook It's about strategy! What is your goal? Keep it simple! Who is your target audience? How? Define campaign and actions Where? Pick the right tools When? Communication plan/roadmap

20. Questions ???