1. World’s 1 st Digital Etiquette Certification Training of Trainer

2. Before Starts: These are the things need to complete:: 1. Please Create an account in 1Citizen Portal: http://www4.1citizen.com.my/ 2. Fill up your personal particular in: http://goo.gl/TQsvb (it’s Case Sentive)

4. Table of Content SECTION 1: Introduction to IC CITIZEN SECTION 2 1CITIZEN : A Malaysia Story SECTION 3 Other Project Ideas

5. SECTION 1 Introduction to IC CITIZEN “The people who are crazy enough to think they can change the world are the ones who do.” Steve Jobs, CEO of Apple

6. Current Landscape 3D Map of World-Wide Web Domain Names Current Landscape Proliferation of access to Digital Media Google, Yahoo, IE, Bing, Safari, Web 2.0, Forums, Blogs, Social Networks Everything E: e-Commerce, e-Safety, e-Privacy, e-Shopping Phishing, Cyber-Bullying, Identity Theft, Spyware, Plagiarism, Pornography Cultural Values – Individualist vs Collectivist, Western vs Eastern, Conservative. Freedom, Rights & Responsibilities, Ethics, Respect

7. Our Customers 8 Norms * They prized FREEDOM & Freedom of CHOICE They want to CUSTOMISE things, MAKE them their OWN The are natural COLLABORATORS, enjoys a CONVERSATION, NOT a LECTURE They SCRUTINIZE YOU and your ORGANISATION The insist on INTEGRITY They want to have FUN even at SCHOOL and at WORK SPEED is normal INNOVATION is part of LIFE * “GROWN UP DIGITAL”; Don Tapscott (2009) The digital technology explosion is not only changing the way we live and communicate but is rapidly altering our brain. Gary Small, M.D, Author of iBrain

8. The buzzword

9. World Headline News 9

10. What & Who What is the Programme A Global Certification Program to prepare users for a society full of technology without misusing and abusing them. It lays down rules of acceptable ‘netiquette’ or good behaviour that must be applied when operating digital devices and accessing the internet within an organization and society. Who is Our Target Audience (Digital Native-Digital Immigrants) NetGeners, Parents, Children, Teachers, Employees, Civil Servant, anyone who is a Netizen Any users who utilize digital devices and the internet from their homes, workplace or schools Emerging Economy, conservative culture, collectivist culture of Asia, Middle-East, Advance Economies, Individualistic culture What are the Objectives Objectives of IC CITIZEN Certification: To produce digitally literate and responsible citizens via:  Becoming critical thinkers in analyzing sources of information and messages as well as to evaluate what the impact can be  Understanding ethical consequences of online behaviour  Making good ethical decision of their behaviours online To globally promote ‘good behavior’ when communicating and foster ‘unity’ and ‘collaborative culture’ in the digital world

11. Why A Sustainable & Scalable Model is via Education “Education is the teaching of the overall citizenship, to learn to live together with fellow citizen, and above all to learn to obey the law”. Thurgood Marshall(1974); US Supreme Court Justice Help youth make good ethical decision about their behaviours when they are online Help parents and teachers to understand the current trend in digital world. Bring them up to the speed so that they can be good mentors to their young Youth Parents & Teachers Benefits

12. Modules The measures and best practices for Netizen to guard their personal safety and the security of their networks. It teaches them 2P – Predators & Pornography. 4. e-Safety The privileges and responsibilities of all users, ethical behavior and expectations that come with it. It also include credibility & integrity of online content and critical thinking about what is true/false. 8. e-Accountability 5. e-Interaction & Collaboration The learning highlights the exchange and sharing of information using digital systems or tools. Include humility, loyalty and respect for other when communicating. Understanding the privilege to use electronic information in society as well as the rights to an equitable, secure and reliable access. 1. e-Access 2. e-Literate The level of capabilities to use technology and knowing when, when not and how to use it appropriately. It highlights how online behavior will have major consequences offline. 6. e-Enterprise The business conducted online using any of the Internet-based Applications. The concept of ‘common sense’ is also key. Governing communication and technology use. This includes respect for ownership & authorship. 3. e-Rule Physical and psychological well- being in a digital technology world 7. e-Care

13. Outcomes Trained & Certified Malaysians  National Grid of Unity  Digital Portfolio of works or projects created “By-Users-For Users” at the end of the 2-day training  The “Best-of-the-Best” of these projects will be uploaded to a Data Bank and managed as a “National Grid of Unity”  Awards & Incentives will be given  Best Digital Poster on 1Malaysia  Best Blogs on Unity  Best short-video on Patriotism — Scalable & Sustainable Bottom-up content development strategy for 1Malaysia

14. Creating Digital Portfolios At the end of training session, you will also produce a Portfolio – as proof of learning What is DIGITAL PORTFOLIO?  A digital portfolio is a project that you need to produce in order to demonstrate your understanding what it means to be a responsible Netizen through different tools and media.  Using one or more IC CITIZEN elements as your portfolio content will confirm and verify your understanding of the ground rules that are to be used acceptably in the digital world today.  9 CATEGORIES for selections  Can be submitted as in INDIVIDUAL or GROUP

15. Sample Projects Open Category Photo Patriotism & Unity through PLKN UNESCO Thematic Poster Competition in line with International Celebration Day eg: World Book Copyright Day, 23 April Posters Competition Video Clips Facebook Page Creative Writing Haiku Calendar Competition 2012

16. Creative Writing: Poem/Haiku Title: Be Careful What You Tweet! Theme: Technology Description: The visual of the 3 birds representing the 3 main races in Malaysia complements the poem below urging people to be careful what they tweet. Element Used: e-Interaction & Collaboration Software Used: Illustrator

17. Photo: Photo-Essay Title: Internet Access Abuse Theme: Technology Description: This photo essay shows an employee abusing internet access and using it for unethical purposes by making fun of his boss, downloading and watching movies during office hours. His boss soon finds him out. Element Used: e-Access, e-Literate Software Used: Photoshop

18. Open Category: Board Game Title: The Social Media Game Theme: Entertainment Description: Players are taught how to use social media to interact and collaborate in the right way through this board game. The goal of the board game is to foster 1 Malaysia through the right usage of these media as indicated by the Malaysia flag at the finishing line. The rules of the game are simple, just throw the dice and move accordingly. Maximum 6 players at a time. Element Used: e-Interaction & Collaboration Software Used: Photoshop

19. Facebook Page Title: Respect for Copyright Theme: Technology Description: In this Facebook page, topics related to copyright issues as well as fair use are discussed. For example, whether or not the usage of illegal software is deemed as fair use for students who don’t have the money to purchase the original ones. Element Used:  e-Accountability  e-Rule

20. Poster Title: Right-Click & Save Theme: Malaysia Food Description: A screen capture of someone trying to save an image is turned into a type of inspirational poster stating that right-click and saving is the equivalent of theft. Element Used: e-Rule, e-Accountability Software Used: Photoshop

21. Video Clip Title: Porn Degrades Women Theme: Entertainment Description: This is a puppet show about how pornography can degrade women. Computer users are discouraged from watching pornography in this short clip. Element Used: e-Safety Software Used: After Effects

22. SECTION 3: Other Project Ideas

23. 1. YOUTH PROGRAM (NETGeners) 1Malaysia for Youth Program CONCERNS Irresponsible cyber activism ; illegal downloads, socially unacceptable etiquette, Opposition blogs STATISTICS 90% of university students are connected online; 37% owns notebook; Main online activities are communicating with friends and families, games and entertainment; 65% gets their news on politics from the Internet; 79% of urban Netgeners (19-25) are connected online; 78% teens says Internet helps them to do their assignments; 66% of teens use their mobile phone to send or receive text messages; 1 in 5 teens have received sexting; 26% of 18-23 years old says they texted while driving; 45% of mobile phone teen owners have sent sexually suggestive, nude images of themselves to someone else. PROJECT BRIEF The ruling party was heavily punished in the last 2009 General Election loosing its 2/3 majority for the first time since 1957. The opposition uses the Internet heavily as a campaign tool and managed to influence 75% of youth from the the 19-26 voting age group to vote from them. As part of 1Malaysia initiative by the government, ‘Net influencers’ such as university students at all public University will be required to pass the Netizenship module before they graduate. Students will also be required to pass an international accredited ICT certification (MOS or IC3) before graduation under the Innovation Economy model policy. Keywords - good citizen, netiquette, digital literacy and competency, employability, illegal downloads; sexting, plagiarism. Net influencers Image courtesy of FOX http://www.avatarmovie.com/index.html Project 1: Youth

24. 2. COMMUNITY PROGRAM Community Broadband Centre (CBC) CONCERNS Accessed to unauthorized websites, digital divide, spam and scams STATISTICS 85% of rural voters voted for government; only 20% of rural population have access to computers currently; by 2012, 62% rural folks will have access to a digital touch-points and by 2015 80%. Main activities of current CBC’s are entertainment (80% are on YouTube), e-government (18%); PROJECT BRIEF As part of the Digital Divide and Literacy program initiatives, Malaysia is building 1000 Community Broadband Centre (CBC) in villages across the country by 2011 under the Universal Service Provider (USP) fund project. The project allows rural community to access the Internet to all its members at a minimum cost. Initial statistics show a worrying trend of the Internet being abused. As part of the Access Monitoring Systems project, passing the ‘L-License’ Netizenship certification will now become a prerequisite for membership. Netizenship will initially be offered as an INDEPENDENT MODULE and eventually integrated with IC3 (Bahasa version) in later phases. Keywords – digital divide, literacy and mindshare, Internet filtering Project 2: Community http://www.telenor.com/en/corporate-responsibility/initiatives-worldwide/DiGi-connects-rural-areas-across-Malaysia

25. 3. TEACHER TRAINING PROGRAM Integrating ‘Netizenship’ in the Pre-service Teacher Curriculum. CONCERNS Students not guided and facilitated; knowledge gap in digital literacy between teacher and students are too wide. STATISTICS 78% teens says Internet helps them to do their schoolwork; 93% of parents agree that Internet help children to learn; 96% of teachers agree that knowledge of and use of he Internet is essential aspect of learning; 50% kids have exposure to porn or cyber Bullying intentionally or unintentionally PROJECT BRIEF The Ministry has invested heavily in the digitization of education in the past 5 years under the Mathematics & Science in English project. All schools are now connected with the Internet and all teachers have been equipped with a notebook for T&L. There has been an increase in the cases of Cyber Bullying and illegal downloading of ‘garbage’ from the internet. As a sustainable strategy, the Ministry is looking at integrating the modules of Netizenship in curriculum at ALL Teacher Training Institute that produce new teachers. A new compulsory subject ‘Netizenship’ will be taught and passing Netizenship module is required prerequisite for all pre-service teachers. A similar initiative is being considered for all post-service teachers starting with the training of 2000 teachers as Master Trainers. Keywords – digital literacy & competency, Image courtesy of Yahoo News http://news.yahoo.com Project 3: Teacher

26. 4. CIVIL SERVANTS Civil Servant Literacy & Netiquette project CONCERNS Lost of productivity, illegal downloads, accountability, AUP STATISTICS Shopping is the most popular online activity at work (75%); 22% have purchase online at work; e-Bay the Internet; 39% use the Internet for online banking; Adults will do more online transaction if they can be assured of safety on the Internets busiest traffic is during office hours (68%); 75% don’t like sending personal or credit card info over PROJECT BRIEF As part of the e-Government initiatives, the government is pushing for a minimum credential for all civll servants in Malaysia. Their previous approach of developing their own programs is seen as not scalable. The government is also increasingly concern about the rise in trends of civil servants being caught visiting external ‘unprotected’ site and loss of productivity from activities not sanctioned during office hours. Keywords – digital literacy & competency, online transaction Image courtesy of Yahoo News http://news.yahoo.com Project 4: Civil Servant

27. Thank You