1. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM World’s 1 st Digital Etiquette Certification 1 st Training of Trainer, UPM 19 March 2011

2. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Table of Content SECTION 1: Introduction to IC CITIZEN SECTION 2 1CITIZEN : A Malaysia Story SECTION 3 Other Project Ideas

3. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM SECTION 1 Introduction to IC CITIZEN “The people who are crazy enough to think they can change the world are the ones who do.” Steve Jobs, CEO of Apple

4. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Current Landscape 3D Map of World-Wide Web Domain Names Current Landscape Proliferation of access to Digital Media Google, Yahoo, IE, Bing, Safari, Web 2.0, Forums, Blogs, Social Networks Everything E: e-Commerce, e-Safety, e-Privacy, e-Shopping Phishing, Cyber-Bullying, Identity Theft, Spyware, Plagiarism, Pornography Cultural Values – Individualist vs Collectivist, Western vs Eastern, Conservative. Freedom, Rights & Responsibilities, Ethics, Respect

5. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Our Customers 8 Norms * They prized FREEDOM & Freedom of CHOICE They want to CUSTOMISE things, MAKE them their OWN The are natural COLLABORATORS, enjoys a CONVERSATION, NOT a LECTURE They SCRUTINIZE YOU and your ORGANISATION The insist on INTEGRITY They want to have FUN even at SCHOOL and at WORK SPEED is normal INNOVATION is part of LIFE * “GROWN UP DIGITAL”; Don Tapscott (2009) The digital technology explosion is not only changing the way we live and communicate but is rapidly altering our brain. Gary Small, M.D, Author of iBrain

6. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM The buzzword

7. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM World Headline News 7

8. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM What & Who What is the Programme A Global Certification Program to prepare users for a society full of technology without misusing and abusing them. It lays down rules of acceptable ‘netiquette’ or good behaviour that must be applied when operating digital devices and accessing the internet within an organization and society. Who is Our Target Audience (Digital Native-Digital Immigrants) NetGeners, Parents, Children, Teachers, Employees, Civil Servant, anyone who is a Netizen Any users who utilize digital devices and the internet from their homes, workplace or schools Emerging Economy, conservative culture, collectivist culture of Asia, Middle-East, Advance Economies, Individualistic culture What are the Objectives Objectives of IC CITIZEN Certification: To produce digitally literate and responsible citizens via:  Becoming critical thinkers in analyzing sources of information and messages as well as to evaluate what the impact can be  Understanding ethical consequences of online behaviour  Making good ethical decision of their behaviours online To globally promote ‘good behavior’ when communicating and foster ‘unity’ and ‘collaborative culture’ in the digital world

9. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Why A Sustainable & Scalable Model is via Education “Education is the teaching of the overall citizenship, to learn to live together with fellow citizen, and above all to learn to obey the law”. Thurgood Marshall(1974); US Supreme Court Justice Help youth make good ethical decision about their behaviours when they are online Help parents and teachers to understand the current trend in digital world. Bring them up to the speed so that they can be good mentors to their young Youth Parents & Teachers Benefits

10. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Modules The measures and best practices for Netizen to guard their personal safety and the security of their networks. It teaches them 2P – Predators & Pornography. 4. e-Safety The privileges and responsibilities of all users, ethical behavior and expectations that come with it. It also include credibility & integrity of online content and critical thinking about what is true/false. 8. e-Accountability 5. e-Interaction & Collaboration The learning highlights the exchange and sharing of information using digital systems or tools. Include humility, loyalty and respect for other when communicating. Understanding the privilege to use electronic information in society as well as the rights to an equitable, secure and reliable access. 1. e-Access 2. e-Literate The level of capabilities to use technology and knowing when, when not and how to use it appropriately. It highlights how online behavior will have major consequences offline. 6. e-Enterprise The business conducted online using any of the Internet-based Applications. The concept of ‘common sense’ is also key. Governing communication and technology use. This includes respect for ownership & authorship. 3. e-Rule Physical and psychological well- being in a digital technology world 7. e-Care

11. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Explain what e-Access is Instil appreciation of some Government- based digital initiatives Share information on how and where to access the Internet Share information on how people with disabilities use technology Instil positive attitudes towards the use of technology Module Description: e-Access Learning Outcomes - You will be able to: Understand what e-Access is Appreciate how some governments have helped to boost e-Access Know how and where to access the Internet Know how people with disabilities access the Internet Have a positive attitude towards the use of technology

12. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Provide you the information about appropriate or inappropriate ways to disclose information through the Internet. Help you to have a better understanding of how to distinguish between reliable and unreliable resources from the Internet. Get you to know how to specify the positive and negative implications of having a digital footprint. Provide you guidance on how to distinguish between trustworthiness and untrustworthiness of digital resources. Provide you better understanding of actions/ activities that can be classified as cyber bullying and its consequences towards the community. Module Description: e-Literate Learning Outcomes - You will be able to: Identify and utilize digital technology in learning and working environments Apply appropriate etiquette and management of digital communication and social networking tools Apply appropriate knowledge and skills to evaluate trustworthiness Apply appropriate knowledge and skills to evaluate security of digital resources Understand the importance of digital technology and its evolution

13. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Identify the specific variations of digital crimes Identify the effects of cyber crimes on a particular sector (e.g., the effect of digital piracy on the economy) Identify an act of Intellectual Property infringement Describe the importance of having legal rights and restrictions governing technology use Module Description: e-Rule Learning Outcomes - You will be able to: List at least three (3) examples of cyber crimes State at least three (3) effects of cyber crimes related to individuals or the economy Describe at least three (3) scenarios pertaining to Intellectual Property infringement Explain at least three (3) reasons why it is important to have legal rights and restrictions governing technology use Elaborate at least three (3) benefits of having rules or regulations governing communications and technology use

14. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Forms of digital security breach – Specify the conditions under which digital security breaches and attacks can happen – Identify the effects of various kinds of security breaches and attacks Types of Online Protection – Identify various ways to get protection from security breaches and attacks – Explain why it is important to guard your digital safety or security Compare and contrast the differences between using shared resources and dedicated resources Module Description: e-Safety Learning Outcomes - You will be able to: Describe different forms of digital security breaches and take necessary precautions against those breaches Make efforts to update virus protection software, and protect personal information. Identify the limits placed on the resources to be shared on global networked systems Evaluate unethical digital acts and security issues that affect the security of electronic data

15. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Introduce concepts related to the various forms of today’s digital communication and collaboration; Distinguish the intention (for good or bad cause ) of utilizing various digital communication and collaboration tools; Demonstrate ethical practices when exchanging and sharing information over networked systems; Articulate the importance of consequences of online behaviour. Module Description: e-Interaction & Collaboration Learning Outcomes - You will be able to: Identify various forms of today’s digital communication and collaboration tools; Know when to apply or use digital communication and collaboration tools appropriately and ethically; Identify which behaviours are ethical or unethical when exchanging and sharing information over networked systems; Explain the consequences of online behaviour and its impact for the purpose of making better online decisions.

16. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Identify methods for determining whether a site is valid Identify ways to protect yourself from credit card fraud Identify ways to protect yourself from ID theft Identify potential consequences of impulse buying Module Description: e-Enterprise Learning Outcomes - You will be able to: Understand the ground rules of online transaction and be able to conduct online transactions safely Identify the consequences of impulsive buying

17. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Identify the proper ergonomics for computer related work Identify health hazards related to computer usage Identify social problems associated with Internet and computing addictions Identify ways to recycle and properly dispose of computer equipment Module Description: e-Care Learning Outcomes - You will be able to: Describe three (3) ergonomic conditions that contribute to performance and productivity enhancements Explain three (3) precautions to consider in preventing the occurrence of physical discomforts and concerns when using computers Elaborate on three (3) signs and symptoms of impulsive Internet and computing addictions Express three (3) importance to relinquish and recycle their surplus computers in a secure and ecologically- friendly manner

18. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Learning Objectives: Articulate the importance of ‘being accountable’ when using digital technology Compare and contrast two different AUPs and determine which are most fair. Identify forms of copyright infringement and its effects on various aspects of life Distinguish between ethical and non- ethical behaviours with respect to ethical use of digital technology Module Description: e-Accountability Learning Outcomes - You will be able to: Define accountability in the context of digital technology usage Describe the importance of accountability in the digital world Differentiate between an a accountable action and non-accountable action Provide sound judgment on any action deemed accountable Define AUP and critique the fairness of sample AUP Explain the consequences of copyright infringements Critically discuss and make sound ethical decisions on the inappropriate use of digital technology via case study

19. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM IC CITIZEN Exam At the end of training session, you will take an IC CITIZEN exam certification: 45 items; with options – objectives – drag & drop – mix & match 60 minutes Passing score: 640 Sample of Exam Transcript

20. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM IC CITIZEN Training Materials Currently available in English Will also be available in these languages: Bahasa, Mandarin, Arabic and Thai Materials available: —Learning Module —1CITIZEN Trainer Handbook —1CITIZEN Student Quick Reference

21. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM SECTION 2: 1CITIZEN: A Malaysia Story

22. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM About 1CITIZEN Programme IC CITIZEN has been packaged under a National Training Program called: Overview —A special training program developed by Prestariang, aimed to foster national unity via appropriate use of technology —Focus on digital etiquette to promote national integration & unity; aligned with 1Malaysia Programme Objectives —To develop a sense of 'keNegaraan', collaboration, responsibility and ownership to the communities during their online digital experience — To 'infuse' positive messages among Youth — To encourage youth volunteerism and activism —To integrate a Malaysia-owned Globally Benchmarked and Standards for digital literacy by taking IC CITIZEN Certification

23. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Outcomes Trained & Certified Malaysians National Grid of Unity – Digital Portfolio of works or projects created “By-Users-For Users” at the end of the 2-day training – The “Best-of-the-Best” of these projects will be uploaded to a Data Bank and managed as a “National Grid of Unity” – Awards & Incentives will be given  Best Digital Poster on 1Malaysia  Best Blogs on Unity  Best short-video on Patriotism —Scalable & Sustainable Bottom-up content development strategy for 1Malaysia

24. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Creating Digital Portfolios At the end of training session, you will also produce a Portfolio – as proof of learning What is DIGITAL PORTFOLIO? A digital portfolio is a project that you need to produce in order to demonstrate your understanding what it means to be a responsible Netizen through different tools and media. Using one or more IC CITIZEN elements as your portfolio content will confirm and verify your understanding of the ground rules that are to be used acceptably in the digital world today. 9 CATEGORIES for selections Can be submitted as in INDIVIDUAL or GROUP

25. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Sample Projects Open Category Photo Patriotism & Unity through PLKN UNESCO Thematic Poster Competition in line with International Celebration Day eg: World Book Copyright Day, 23 April Posters Competition Video Clips Facebook Page Creative Writing Haiku Calendar Competition 2012

26. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Creative Writing: Poem/Haiku Title: Be Careful What You Tweet! Theme: Technology Description: The visual of the 3 birds representing the 3 main races in Malaysia complements the poem below urging people to be careful what they tweet. Element Used: e-Interaction & Collaboration Software Used: Illustrator

27. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Photo: Photo-Essay Title: Internet Access Abuse Theme: Technology Description: This photo essay shows an employee abusing internet access and using it for unethical purposes by making fun of his boss, downloading and watching movies during office hours. His boss soon finds him out. Element Used: e-Access, e-Literate Software Used: Photoshop

28. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Open Category: Board Game Title: The Social Media Game Theme: Entertainment Description: Players are taught how to use social media to interact and collaborate in the right way through this board game. The goal of the board game is to foster 1 Malaysia through the right usage of these media as indicated by the Malaysia flag at the finishing line. The rules of the game are simple, just throw the dice and move accordingly. Maximum 6 players at a time. Element Used: e-Interaction & Collaboration Software Used: Photoshop

29. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Facebook Page Title: Respect for Copyright Theme: Technology Description: In this Facebook page, topics related to copyright issues as well as fair use are discussed. For example, whether or not the usage of illegal software is deemed as fair use for students who don’t have the money to purchase the original ones. Element Used: e-Accountability e-Rule

30. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Poster Title: Right-Click & Save Theme: Malaysia Food Description: A screen capture of someone trying to save an image is turned into a type of inspirational poster stating that right-click and saving is the equivalent of theft. Element Used: e-Rule, e-Accountability Software Used: Photoshop

31. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Video Clip Title: Porn Degrades Women Theme: Entertainment Description: This is a puppet show about how pornography can degrade women. Computer users are discouraged from watching pornography in this short clip. Element Used: e-Safety Software Used: After Effects

32. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM SECTION 3: Other Project Ideas

33. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM 1.YOUTH PROGRAM (NETGeners) 1Malaysia for Youth Program CONCERNS Irresponsible cyber activism ; illegal downloads, socially unacceptable etiquette, Opposition blogs STATISTICS 90% of university students are connected online; 37% owns notebook; Main online activities are communicating with friends and families, games and entertainment; 65% gets their news on politics from the Internet; 79% of urban Netgeners (19-25) are connected online; 78% teens says Internet helps them to do their assignments; 66% of teens use their mobile phone to send or receive text messages; 1 in 5 teens have received sexting; 26% of 18-23 years old says they texted while driving; 45% of mobile phone teen owners have sent sexually suggestive, nude images of themselves to someone else. PROJECT BRIEF The ruling party was heavily punished in the last 2009 General Election loosing its 2/3 majority for the first time since 1957. The opposition uses the Internet heavily as a campaign tool and managed to influence 75% of youth from the the 19-26 voting age group to vote from them. As part of 1Malaysia initiative by the government, ‘Net influencers’ such as university students at all public University will be required to pass the Netizenship module before they graduate. Students will also be required to pass an international accredited ICT certification (MOS or IC3) before graduation under the Innovation Economy model policy. Keywords - good citizen, netiquette, digital literacy and competency, employability, illegal downloads; sexting, plagiarism. Net influencers Image courtesy of FOX http://www.avatarmovie.com/index.html Project 1: Youth

34. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM 2.COMMUNITY PROGRAM Community Broadband Centre (CBC) CONCERNS Accessed to unauthorized websites, digital divide, spam and scams STATISTICS 85% of rural voters voted for government; only 20% of rural population have access to computers currently; by 2012, 62% rural folks will have access to a digital touch-points and by 2015 80%. Main activities of current CBC’s are entertainment (80% are on YouTube), e-government (18%); PROJECT BRIEF As part of the Digital Divide and Literacy program initiatives, Malaysia is building 1000 Community Broadband Centre (CBC) in villages across the country by 2011 under the Universal Service Provider (USP) fund project. The project allows rural community to access the Internet to all its members at a minimum cost. Initial statistics show a worrying trend of the Internet being abused. As part of the Access Monitoring Systems project, passing the ‘L-License’ Netizenship certification will now become a prerequisite for membership. Netizenship will initially be offered as an INDEPENDENT MODULE and eventually integrated with IC3 (Bahasa version) in later phases. Keywords – digital divide, literacy and mindshare, Internet filtering Project 2: Community http://www.telenor.com/en/corporate-responsibility/initiatives-worldwide/DiGi-connects-rural-areas-across-Malaysia

35. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM 3.TEACHER TRAINING PROGRAM Integrating ‘Netizenship’ in the Pre-service Teacher Curriculum. CONCERNS Students not guided and facilitated; knowledge gap in digital literacy between teacher and students are too wide. STATISTICS 78% teens says Internet helps them to do their schoolwork; 93% of parents agree that Internet help children to learn; 96% of teachers agree that knowledge of and use of he Internet is essential aspect of learning; 50% kids have exposure to porn or cyber Bullying intentionally or unintentionally PROJECT BRIEF The Ministry has invested heavily in the digitization of education in the past 5 years under the Mathematics & Science in English project. All schools are now connected with the Internet and all teachers have been equipped with a notebook for T&L. There has been an increase in the cases of Cyber Bullying and illegal downloading of ‘garbage’ from the internet. As a sustainable strategy, the Ministry is looking at integrating the modules of Netizenship in curriculum at ALL Teacher Training Institute that produce new teachers. A new compulsory subject ‘Netizenship’ will be taught and passing Netizenship module is required prerequisite for all pre-service teachers. A similar initiative is being considered for all post- service teachers starting with the training of 2000 teachers as Master Trainers. Keywords – digital literacy & competency, Image courtesy of Yahoo News http://news.yahoo.com Project 3: Teacher

36. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM 4.CIVIL SERVANTS Civil Servant Literacy & Netiquette project CONCERNS Lost of productivity, illegal downloads, accountability, AUP STATISTICS Shopping is the most popular online activity at work (75%); 22% have purchase online at work; e-Bay the Internet; 39% use the Internet for online banking; Adults will do more online transaction if they can be assured of safety on the Internets busiest traffic is during office hours (68%); 75% don’t like sending personal or credit card info over PROJECT BRIEF As part of the e-Government initiatives, the government is pushing for a minimum credential for all civll servants in Malaysia. Their previous approach of developing their own programs is seen as not scalable. The government is also increasingly concern about the rise in trends of civil servants being caught visiting external ‘unprotected’ site and loss of productivity from activities not sanctioned during office hours. Keywords – digital literacy & competency, online transaction Image courtesy of Yahoo News http://news.yahoo.com Project 4: Civil Servant

37. Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Copyright © 2011 Prestariang | Confidential and Proprietary We Train and Certify Professionals TM Thank You