1. DUSS Project Jiyeon, Seoyoung, Mateo & K.K. P&S INNOVATION Group #7

2. Table of Contents Problem Definition Problem Analysis System Development Product Development Conclusion What would be discussed P&S INNOVATION Group #7

3. Problem Definition

4. Headlines – Death of Seniors living alone (source : MK News, Newsen, Seoul News, Herald Economics ) P&S INNOVATION Group #7

5. Problem Definition Urgent emergency, especially in the health aspects, might occur to the seniors who live alone. It is often difficult for the offspring to get notified of their parent’s urgent situation. What are the main problems? P&S INNOVATION Group #7

6. Problem Analysis

7. Korea’s Demographic StructureHousehold distribution of seniors(65~) 0~ 14 15~ 64 65~ Living alone 1. Increase in the number of solitary seniors (source : Statistics Korea ) P&S INNOVATION Group #7

8. Problem Analysis Interview What offspring wish to give 2. Offspring’s concerns for their parents’ health (Target Customers) S (47), Seoul resident, working in department store, Living with her husband and 2 children “ As my mom lives alone in the countryside and she’s getting older and older. She has high blood pressure and she once experienced a really dangerous situation. Of course, I know I should be responsible for her health, but my current situation just doesn’t allow me to be fully responsible since I’m working. Besides she refuses to live in Seoul, so I have huge concerns “ BEAUTY PRODUCT 14.4 (source : Interpark ) P&S INNOVATION Group #7

9. Problem Analysis 3. Solitary Seniors’ concerns related to health issue (Target Users) Solitary Seniors’ main concerns(65~) HEALTH ISSUE 37.9 FINANCIAL ISSUE 43.6 LONELINESS 9.5 NO DIVERSION LACK OF HELP IN EVERYDAY LIFE LACK OF WELFARE FACILITY NO JOB OR EMPLOYMENT INSTABILITY ETC. WEAKENING OF RESPECT FOR SENIORS INHOSPITALITY FROM FAMILY (source: Statistics Korea ) Seniors’ Self-evaluations on their health status(65~) SENIORS LIVING WITH OFFSPRING SOLITARY SENIORS VERY GOOD GOODAVERAGEBADVERY BAD (source: Statistics Korea) P&S INNOVATION Group #7

10. Problem Analysis 4. Where solitary seniors wish to live Whether seniors wish to live with their offspring(65~) Place Seniors wish to live(65~) YESNO THEIR OWN HOUSEFREE SANATORIUM CHARGED SANATORIUMETC. SENIORS LIVING WITH OFFSPRING SENIORS LIVING WITH OFFSPRING SOLITARY SENIORS SOLITARY SENIORS (source: Statistics Korea) P&S INNOVATION Group #7

11. Problem Analysis 5. Two different desires Concerns about their HEALTH Wish to live SEPERATELY from their offspring CONTRADICTION Opportunity for NEW Product Development P&S INNOVATION Group #7

12. System Development

13. The situation that seni ors could not handle o n their own Faint Strong physical shoc k (Mostly involves fr acture) Heartbeat Blood pressure Stress level Shock level System Development 1. What does it measure? P&S INNOVATION Group #7

14. 2-(1). Currently Available Technologies – Heartbeat/Blood Pressure System Development P&S INNOVATION Group #7 There are currently wearable t echnologies which measure th e pulse rate and blood pressur e together e.g. blood pressure monitor Source: http://www.mymonitor.co.nz/

15. 2-(2). Currently Available Technologies – Stress Level System Development P&S INNOVATION Group #7 There are currently technol ogies which measure stress level

16. Cerebral hemorrhage –Subarachnoid hemorrhage –Hemorrhagic infarct Cardiac infarction System Development 3. What kind of diseases can be covered? P&S INNOVATION Group #7

17. System Development 4. How it works? P&S INNOVATION Group #7 Product

18. Suspicious Urgent 4. How it works? (cont.) System Development P&S INNOVATION Group #7

19. Product Development

20. Brainstorming for the product design P&S INNOVATION Group #7

21. Universality(1) – Everybody should be able to use it Unconsciousness(1) – The user should not be aware that they are using the product Permanence(2) – It should be permanently wearable Acceptability(3) – Using the product should be socially acceptable Invisibility(4) – It should be difficult for people to know that you are using the product Size(5) – Small size would be preferable Product Development Important criteria to be considered P&S INNOVATION Group #7

22. Pass Universality Acceptability Fail Unconsciousness Invisibility Permanence Acceptability Product Alternative (1) - Wristband Product Development P&S INNOVATION Group #7

23. Product Alternative (2) - Anklet Pass Universality Acceptability Fail Unconsciousness Invisibility Permanence Acceptability Product Development P&S INNOVATION Group #7

24. Product Alternative (3) - Headband Pass Universality Acceptability Fail Unconsciousness Invisibility Permanence Acceptability Product Development P&S INNOVATION Group #7

25. Pass Acceptability Fail Universality Unconsciousness Invisibility Permanence Product Alternative (4) - Glasses Product Development P&S INNOVATION Group #7

26. Pass Universality Unconsciousness Invisibility Permanence Fail Acceptability Product Alternative (5) - Implanted Chip Product Development P&S INNOVATION Group #7

27. Price range: \300,000~\500,000 Color: Skin color Material: Nylon Final product Product Development P&S INNOVATION Group #7

28. Material comparison Product Development P&S INNOVATION Group #7 PolypropylenePolyesterNylon Water absorption Does not absorb waterAbsorbs some waterAbsorbs the most water Rate of drying Dries fasterDries slowerDries quickly Melting point 266°F / 130°C*Variable but likely around 500°F / 260°C* 490°F / 254°C* UV resistance Less UV resistantMore UV resistantSomewhat UV resistant Stretch/Shrink Moderately resistant to stretc hing and shrinking Resistant to stretching and shrin king, resists pilling Greater stretchability, shrin k resistant Our final choice of the material for the product is nylon Water absorption is an important aspect because the material has to absorb the moisture that might be created inside the product The rate of drying is another important aspect because the water absorbed by the material has to dry as quick as possible The melting point is not important because the temperatures usually will not rise higher than 60°C UV resistance is not so important because the product will not be exposed to the sun for very long times Stretch/shrink is important because it is directly connected with the durability of the material As the material itself constitutes a very small part, we decided to not include price http://www.qualitylogoproducts.com/blog/polypropylene-polyester-nylon-guide-to-materials/

29. DUSS Project System & Product Development P&S INNOVATION Group #7 Detect Urgent Situation of Seniors

30. Conclusion Prospect for DUSS Project P&S INNOVATION Group #7 Household distribution of seniors(65~) (source : Statistics Korea ) Even greater opportunity lies on Non- solitary seniors as well Expansion to bigger senior demographics of including non-solitary seniors will boost DUSS Project’s sale enormously DUSS Project’s sale would likely to increase due to the increase in the number of seniors Living alone

31. Q & A

32. Modifications made P&S INNOVATION Group #7 Current available technologies that can be embedded into our product development – measurement of heartbeat / blood pressure and stress level Detailed technological and design aspects of the final product of DUSS Project More prospects for the future of DUSS project