1. Copyright © 2011 Japan Registry Services Co., Ltd.1 How ccTLD registries see new gTLDs APTLD Meeting in Busan 25-26 August 2011 Hiro Hotta this presentation is not complete and needs your views

2. Copyright © 2011 Japan Registry Services Co., Ltd.2 From what aspects ? cohabiters in domain name market –synergy / complementary –competition –independent –user confusion opportunities for new businesses –as domain name registries –as a services provider supporting new-gTLD-registries new-gTLD-application support help marketing help policy setting/documentation registration system construction registration system operation DNS construction DNS operation registrar relationship community relationship (for community-based gTLD) and more... –and more...

3. Copyright © 2011 Japan Registry Services Co., Ltd.3 category of new gTLDs category –general-use TLDs.{common noun} –brand TLDs for unlimited number of subscribers.{ISP}.{unique service on the Internet} –brand TLDs for company internal use.{company name} –geographic TLDs.{city name} –and more … The relationship with ccTLDs varies by category

4. Copyright © 2011 Japan Registry Services Co., Ltd.4 domain name market synergy / complementary –ccTLD and.asia Japanese company A may want to register A.jp and A.asia and use them both in right scenes competition –ccTLD and.com already competing - more competition may arise along with new gTLDs emerging as the number of domain names that registrants want to use for their web sites and/or e-mails is assumed to be limited, general-use new gTLDs will not expand the market a lot independence –ccTLD and.museum almost no interrelationship –ccTLD and brand-new services with new gTLDs such new gTLDs will create a brand-new market instead of invading the ccTLD market

5. Copyright © 2011 Japan Registry Services Co., Ltd.5 domain name market - cont. user confusion –ccTLD and new gTLDs evoking the same country/territory.jp and.far-east-islands.jp and.tokyo.jp and. ドメイン –the gTLD string themselves may not be confusing, but registrants/users may be confused by different registration rules different DRP systems different governing laws (if registry/registrars locate outside the country/territory) –It's said there are 12 'Berlin's all over the world different registrar structures and roles different whois result exposure...

6. Copyright © 2011 Japan Registry Services Co., Ltd.6 business opportunities registry of –gTLDs tied to the country/territory trusted as a TLD registry –gTLDs in local language trusted as a TLD registry (and experienced in IDNs) –gTLDs with innovative usage new gTLDs should complement the existing ccTLD gTLDs that will lead to competition or user confusion should be avoided creativity is definitely needed –In any case, ccTLD registry must not introduce any gTLDs that may ruin its status of "trusted registry in the country/territory"

7. Copyright © 2011 Japan Registry Services Co., Ltd.7 business opportunities - cont. new-gTLD-registry support service provider of –helping new-gTLD-application support using its knowledge about ICANN, security and stability,... –helping marketing especially in its country/territory –helping policy setting/documentation using its experience in policy and registration rule documentation –registration system construction good experience in some countries/territories, personal data in whois, registry database, and escrow data have to be kept inside national border –registration system operation good experience

8. Copyright © 2011 Japan Registry Services Co., Ltd.8 business opportunities - cont. new-gTLD-registry support service provider of –DNS construction good experience –DNS operation good experience –registrar relationship especially in its country/territory –community relationship (for community-based gTLD) existing community communication channels –and more... –In any case, ccTLD registry must not provide support-services to any gTLDs that may contradict its noble organization policy such as "we value the security/stability/resiliency and hate cheap-and-nasty service."

9. Copyright © 2011 Japan Registry Services Co., Ltd.9 Q & A