1. AIPC SUMMIT 2012 The Big Picture: Global Industry Status & Prospects Asia Pacific Overview

2. Australia Brunei Cambodia People's Republic of China Hong Kong Macau Fiji Indonesia Japan Kiribati North Korea South Korea Laos Malaysia Marshall Islands Federated States of Micronesia Nauru New Zealand Palau Papua New Guinea Philippines Samoa Singapore Solomon Islands Thailand Timor-Leste Tonga Republic of China (Taiwan) Tuvalu Vanuatu Vietnam United States Territories - American Samoa Guam Northern Mariana Islands Sometimes included - India (member of the East Asia Summit) Mongolia (landlocked country in East Asia) Myanmar (Burma) (member of the ASEAN) Russia (the Russian Far East borders the Pacific Ocean The Asia-Pacific region generally includes:

3. China & India  Size of the opportunity dominates economic growth perspectives  Despite a degree of slowdown in the economy the size of the domestic economy fuels demand & there is little need to attract offshore events South East Asia – the big picture Japan/Philippines/ Experiencing political & economic challenges as well grappling with the effects of the global downturn

4. KLCC in 2011 enjoyed a 15% growth year on year Generally the SE Asian region (as defined above) is enjoying a buoyant period with conventions and exhibitions and a continued average economic growth rate of 5.6% (source: IMF) In our case at KLCC we are looking at achieving budget in 2012, with 90% all ready locked down and significant business in the diary for 2013 and 2014 and beyond. Indicators are that this is true for the region as well Current business tourism characteristics

5. Major strengths for KLCC individually are: flexible venue, location, established track record, experienced committed staff, high tech fit-out and high standard of equipping Strong regional interest from around the Globe Level of Government assistance and growing interest in expanding and improving MICE sector Malaysia and Kuala Lumpur is a value destination with a compelling value proposition Malaysia is “comfortable” for western, eastern and middle eastern visitors Professional industry supply chain Business Strength

6. Growth in Purpose-built, World Class meeting infrastructure has not yet peaked This is a reality within Malaysia and within the region Existing centres are expanding and or upgrading e.g. Korea and Hong Kong New facilities are already under construction e.g. Thailand, Malaysia Many more if considering Asia as a whole: China, India … Growth in infrastructure

7. Growth in Asia Pacific meetings with geographic rotation Growth in strategic partnerships and alliances Growing ease of access/connectivity New lease of interest in Asia by Europe and the US in the Asian Associations, skill sectors e.g. Oil and Gas, Medical, Financial Services, Technology, Government sectors e.g. Agriculture, Education Indian and Chinese interest in SE Asia, incentive and business markets growing Strong regional economy which creates a buffer from the global economic downturn New Trends & Opportunities

8. Government support and recognition of the meeting industry sector growing Visa simplification has advanced SE Asian Governments have recognized the MICE industry and business tourism as important areas to grow tourism revenues. Investment & growth of infrastructure The increasing use of subvention funding and promotions (Korea, Thailand, Taiwan and Malaysia). The rapid improvement and expansion of the MICE infrastructure together with education schemes for services and promotions Government Support

9. Industry membership is growing as more global & Asian properties become members ICCA Industry growth perspective sourced from ICCA – current status 80 AP members in 15 countries & 64 cities and growing ICCA AP members in 2009 – 156 organisations ICCA AP members in 2012 – 180 organisations Growth is by 24 member organizations or 15.4% compared to 2009- 2012Growth the fastest by country are China (6), India (4), Chinese Taipei (3) and Japan (3) AIPC 14 members – Jakarta, Busan, Kuching, Beijing, SEOUL, Hong Kong, Kuala Lumpur, Kyoto, Lavasa, Manila, Singapore Expo, Singapore Suntec, Taipei, Macao The establishment of global PCOs’ and AMCs’ regionally What does all this mean - Change

10. SE Asia is encouraging Asia is becoming a convention hub Growth year on year Growth in interest in the region Government support Growth in support industry and expertise But there are considerations… Shortage of available skilled labour & knowledgeable industry professionals to meet the demand Need to be knowledgeable culturally and to develop cultural competencies Understanding of the business landscape & how business is conducted in Asia The Future