1. Paul Metzler Director of Consumer Marketing and Player Development PGA of America

3. 2003 Objectives Expansion of Link Up 2 Golf programExpansion of Link Up 2 Golf program Update Link Up 2 Golf graduate retention statistics among 2002 studentsUpdate Link Up 2 Golf graduate retention statistics among 2002 students Identify critical issues for continued program successIdentify critical issues for continued program success

4. Expansion of LU2G in 2003 Promoted program participation to LPGA, NGCOA, GRAA and PGA member facilitiesPromoted program participation to LPGA, NGCOA, GRAA and PGA member facilities Original goals for 2003 were to launch LU2G at 120 host sites in 34 marketsOriginal goals for 2003 were to launch LU2G at 120 host sites in 34 markets Currently enlisted 214 facilities in 107 markets to serve as host sitesCurrently enlisted 214 facilities in 107 markets to serve as host sites Conducting ongoing education and training seminars for host locationsConducting ongoing education and training seminars for host locations

5. Expansion of LU2G in 2003

7. 2002 Graduate Retention Study Conducted survey among LU2G graduates from 2002 utilizing direct mail, online and telephone surveyConducted survey among LU2G graduates from 2002 utilizing direct mail, online and telephone survey Based on responses from 324 participants, results bode well for the program and demonstrate the program’s impact on growing rounds, retaining golfers and increasing revenuesBased on responses from 324 participants, results bode well for the program and demonstrate the program’s impact on growing rounds, retaining golfers and increasing revenues

8. 2002 Graduate Retention Study 75% of New Golfers and 100% of Existing Golfers are still in the game 1 year later (combined 82% retention)75% of New Golfers and 100% of Existing Golfers are still in the game 1 year later (combined 82% retention) New golfers spent $885 on golf and played 13 rounds in 12 months following Link Up 2 GolfNew golfers spent $885 on golf and played 13 rounds in 12 months following Link Up 2 Golf Existing golfers spent $1198 on golf and increased their play by 15 roundsExisting golfers spent $1198 on golf and increased their play by 15 rounds

9. Avg. Spending on Golf Per Year

11. Retained Golfers 2001 vs. 2002

12. # Participants/Facility (Active Top 50%)44 Participant Retention Rate 82% # Retained Participants/Facility36 12-Month Trailing Revenues: Retained New Golfers (26 part.)$23,010 Retained Existing Golfer (10 part.)$11,980 Program Fees ($149 x 44 participants)$ 6,556 Total Revenues Generated By Facility$41,546 2003 LU2G Revenue Projection

13. What We’ve Learned in 2003 Most desirable time to launch the program for a majority of sites is late March through AprilMost desirable time to launch the program for a majority of sites is late March through April Those who begin PR efforts at the local level months in advance of programs do betterThose who begin PR efforts at the local level months in advance of programs do better Operators who utilize national web site for marketing resources, promotion and customer management attract and retain more participantsOperators who utilize national web site for marketing resources, promotion and customer management attract and retain more participants Local print coverage is more likely to occur when the story is combined with other golf related storiesLocal print coverage is more likely to occur when the story is combined with other golf related stories

14. What We’ve Learned in 2003 Clinics marketed to niche groups (families, couples, women, seniors) were well-receivedClinics marketed to niche groups (families, couples, women, seniors) were well-received Continual facility follow-up is essential for retentionContinual facility follow-up is essential for retention LU2G host site and student feedback show desire for next-step programsLU2G host site and student feedback show desire for next-step programs Considerable number of like programs being conducted in the market place that achieve similar goalsConsiderable number of like programs being conducted in the market place that achieve similar goals

15. Net Results: LU2G curriculum is well-received by host facilities and students alikeLU2G curriculum is well-received by host facilities and students alike Those who proactively marketed to, and followed up with students have seen best overall resultsThose who proactively marketed to, and followed up with students have seen best overall results What We’ve Learned in 2003