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Talent Management How Your PGA Team Supports You.

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Presentation on theme: "Talent Management How Your PGA Team Supports You."— Presentation transcript:

1 Talent Management How Your PGA Team Supports You

2 PGA Blueprint PGA of America is an industry leading association, specializing in providing meaningful education that enhances performance and career advancement opportunities. Education Facility Promotion Employment Blueprint

3 PGA Employment Services 12 Regional Employment Consultants Toll Free Wage & Hour Consultant Gerald Stefanick PGA Employment Center

4 PGA Employment Services 6,110 Career Links jobs Fiscal Year ,503 Member Consultations 4,909 Employer Consultations 2,214 Section Officer Contacts 2,886 Executive Director Contacts 1,487 Resumes critiqued 270 Section/Chapter Meetings 58 Seminars

5 PGA Employment Committees Section Employment Committee Model –Facilities with PGA Professionals Contact PGA Professionals for assistance / promote their value / best practices –Non-PGA Facilities Research Non-PGA facilities / promote value of PGA Professional –General Membership Awareness –CareerLinks –PGAjobfinder –Employment Center Resources

6 Job Seeker Cover Letter/Resume Education Portfolio Interview Geography Perception Research Network Business Management Customer Service Staff Management Finance Technology Marketing/Player Development Playing/Teaching Cultural Fit

7 Job Value Team Player Financial Acumen Work Ethic Interpersonal Skills Leader/Motivator Visible Adaptable Time Management Communicator Customer Service Staff Management Rainmaker Technology Marketing/Player Development Playing/Teaching Energy/Creativity

8 PGA Education Member education is aligning itself with the PGA Blueprint to provide a vibrant action plan to achieve career goals Delivery of these programs in multiple formats: –Instructor led –Online and On-demand –Blended

9 Golf Operations General Management Executive Management Ownership & Leasing Retail Instruction PGA Education Career Paths

10 Blueprint Career Management Professionals’ Job Descriptions: Golf Operations – Director of Golf / Head Professional / Assistant Professional (63%) Instruction (17%) General Management (9%) Executive Management (4.1%) Retail (3.6%) Ownership / Leasing (1.2%)

11 Expanded Career Paths Employment Education Facility Promotion PGA Blueprint Blueprint Team

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13 Career Management Through Lifelong Learning Level 3 Level 4 Level 5 Level 6 Legacy Mastery Advanced Membership

14 Member Program Revision CPP 2.0 –Level 4 Enhanced content focused into three certifications: Golf Operations, General Management, Instruction Flexible design –Less required courses –More elective courses (personalized) –Assessment options based on criteria Online PROficiency Test Thesis / project option Available 2011

15 Career Management Through Lifelong Learning Level 3 Level 4 Level 5 Level 6 Legacy Mastery Advanced Membership

16 Master Professional Program 2.0 – Level 5 Enhanced framework to integrate the CPP 2.0 course work into project Incorporate coaching/mentoring through the addition of an advisory committee Improve the learning process Strengthen the experience requirement Presentation and assessment to be evaluated by Subject Matter Experts Available 2011 Member Program Revision

17 Career Management Through Lifelong Learning Level 3 Level 4 Level 5 Level 6 Legacy Mastery Advanced Membership

18 Legacy – Level 6 Activate our ambassadors to serve as coaches and mentors for all our professionals Contribute to the continued research and development of our industry Bring additional awareness to our professionals, industry leaders, and consumers about who we are and what we do Member Program Revision

19 Play Golf America Launched in 2004 as industry-wide marketing campaign to increase participation –Expanded in terms of programs, resources and target audience –Professional involvement, golfer participation and awareness all shown steady increases Purpose: –Drive new and existing golfers to PGA managed facilities –To provide PGA Professionals with programs and resources

20 Play Golf America: National Promotions 2009 ResultsTotal HostsAverage Golfers Per Host Site Median Incremental Sales Per Host PGA Free Fitting & Trade-Up Month3,031 PGA Professionals 11.7$3,210 PGA Free Lesson Month5,241 PGA Professionals 18.6$1,670 American Express Women’s Golf Month 1,185 Sites 25.1$1,480 Family Golf Month1,197 Sites82.3$4,310 Promotions Reached Nearly 240,000 Consumers: Women 40% New Golfers 26%

21 Get Golf Ready in 5 Days Launched at PGA Merchandise Show in 2009 Branded program: –Consistent introduction to the game experience, yet flexible to fit facility –Get new golfers on course and playing FAST –Industry wide support and promotion Year-to-date Results: –1,400 Certified Facilities –Averaged 25 Students

22 PlayGolfAmerica.com

23 Blueprint for Success 1.Host National Promotions 2.Host Get Golf Ready 3.Offer other Grass Roots Programs / Best Practices 4.Utilize PlayGolfAmerica.com 5.Conduct Local Marketing 6.Track and share results

24 PGA Blueprint PGA of America is an industry leading association, specializing in providing meaningful education that enhances performance and career advancement opportunities. Education Facility Promotion Employment Blueprint


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