EARNIE ELLISON PGA of America Foundation Golf: For Business & Life Vision: Establish a program at colleges and universities throughout the country enabling young men and women (primarily college juniors and seniors) the opportunity to learn the game of golf through professional instruction and to develop their golfing skills so that they can use golf as a business tool upon graduation.
ObjectivesObjectives –Instruction to be provided by PGA Members with student/professional ratio of 8:1 –Master the proper terminology and etiquette of the game –Experience the entire game of golf –Develop skills and techniques to successful play a scramble format GOLF: FOR BUSINESS & LIFE
–Upon completion continue to play and become a golfer: Play more roundsPlay more rounds Purchase equipment, apparel, food and beverages, etc.Purchase equipment, apparel, food and beverages, etc. Vacation at golf resortsVacation at golf resorts Introduce others to the gameIntroduce others to the game –Retain at least 50% of all students –Provide an awareness as to how golf can be used as a business tool GOLF: FOR BUSINESS & LIFE
History:History: –Started at Purdue University in 1999 –Sponsored by Alice and Pete Dye –PGA of America initiated the program in 1999 Summary Results:Summary Results: –3,500 students (14 universities) –From Student Surveys: 95% want to continue to play golf95% want to continue to play golf 35% of participants are females35% of participants are females 50% have never played golf50% have never played golf
GOLF: FOR BUSINESS & LIFE Initial Funding: $1,600,000 for 24 Colleges and UniversitiesInitial Funding: $1,600,000 for 24 Colleges and Universities –$1.3M to 14 universities to honor the 1999 Ryder Cup Team –$200,000 to six Historically Black Colleges and Universities in Atlanta by PGA of America and Atlanta Athletic Club for PGA Championship Community Relations Program –$130,000 to 4 universities from PGA Growth of the Game Grants –Golf equipment provided by The Nicklaus Companies, PGA Professionals and Students –PGA of America provide Student Manuals
GOLF: FOR BUSINESS & LIFE Program RequirementsProgram Requirements –Obtain University commitment for the Golf: For Business & Life Program –University assigns a Program Coordinator –Coordinator must attend PGA of America one day orientation –Determine in which School the program will be located School of BusinessSchool of Business Physical EducationPhysical Education Campus RecreationCampus Recreation Department of AthleticsDepartment of Athletics
GOLF: FOR BUSINESS & LIFE –Determine whether the students should pay activity fees –Select and obtain site for golf instruction –Involve PGA Section to help solicit PGA Members for instruction –Market class to student body –Coordinate student on-line survey prior to starting classes –Develop additional funding sources
GOLF: FOR BUSINESS & LIFE Expand the Golf: For Business and Life program based upon:Expand the Golf: For Business and Life program based upon: –2002 Ryder Cup Players designated universities –PGA Growth of the Game Grants –Targeting universities with golf course access
DICK HORTON Tennessee Section PGA A Partnership Between: Vanderbilt University & Tennessee PGA
Vanderbilt University 5,000 undergraduates; 5,000 graduate and professional students5,000 undergraduates; 5,000 graduate and professional students Top 25 academic college – US News & World ReportTop 25 academic college – US News & World Report Undergraduate tuition $38,000Undergraduate tuition $38,000
VU Program Highlights: Marketed via e-mail, student newspaper and postersMarketed via e-mail, student newspaper and posters Emphasis on Juniors, Seniors, Graduate and Professional studentsEmphasis on Juniors, Seniors, Graduate and Professional students No Academic credit, no fees paid by studentsNo Academic credit, no fees paid by students PGA of America delivered instant credibility and validity with brand name and certified teachersPGA of America delivered instant credibility and validity with brand name and certified teachers Designed for new golfersDesigned for new golfers Program tied to VU Career Development DepartmentProgram tied to VU Career Development Department Exposed a new segment of business and recreation to minority and ethnic groups within the campusExposed a new segment of business and recreation to minority and ethnic groups within the campus
VU Business Components Lecture Series on Campus – CEOs, Attorneys, ExecutivesLecture Series on Campus – CEOs, Attorneys, Executives Career opportunities in the Golf IndustryCareer opportunities in the Golf Industry Career Fair DayCareer Fair Day Worthy of inclusion in a Business School ClassWorthy of inclusion in a Business School Class Not just a recreation activity – A Career Enhancement programNot just a recreation activity – A Career Enhancement program
Objectives of Today’s Workshop: 1.Resolve which organization within the Golf Industry has the administrative responsibility of creating, implementing and tracking player retention in College Golf Program 2.How can stakeholders in the Golf Industry support the administrative leader? 3.Funding. How can College Programs be funded on an ongoing basis? 4.Prioritize a listing of Colleges and Universities to be enlisted in College Golf Initiatives.