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1 Roger Moreland Partnership Manager, England Golf Partnership.

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Presentation on theme: "1 Roger Moreland Partnership Manager, England Golf Partnership."— Presentation transcript:

1 1 Roger Moreland Partnership Manager, England Golf Partnership

2 2 SETTING THE SCENE A quick journey through some facts & figures ……..

3 3 GOLF: THE STATE OF PLAY? Golf is ranked 4 th in the sports regularly participated in once per month.(Mori). Golf is the 3rd most popular sport for participation behind swimming & cycling. (Mintel). Golf retains a position in the top 10 (no 9) most popular sports amongst adults (by playing, watching or reading about it). (Mintel). Golf (4.7%) & Football (4.4%) are by far the most popular sports based on competitive commitment. (Mintel).

4 4 THE GOLFER The age profile of regular golfers has risen since 2002.(Sports Marketing Surveys). There is a high proportion of golfers aged 55+. (Sports Marketing Surveys). The average age of the female golfer is 55+. (LGU). A third of 12-19 year olds have an interest in golf. (Sports Marketing Surveys).

5 5 THE GOLFER 15-19 year olds are likely to play golf to some degree, as well as many other sports. However, many of them abandon the game in their 20s. (Mintel). 11% say they may take golf up in future, with 55% of these being between the ages of 15 & 24. (Mintel). 81% of women and 51% of men say they never see themselves playing golf. (Mintel). 40% of potential golfers say they haven’t the time to play golf. (Mintel).

6 6 MEMBERSHIP The highest percentage of members of golf clubs are aged 55+(Sports Marketing Surveys) & the average age of female golf club members is 55+. (LGU). At the average club under 10% of club memberships are juniors; 77% are adult men. (Mintel). About 40% of players are club members. (Mintel). The contribution of membership fees to the annual income for clubs usually represents between 50% and 70% of annual income. (Mintel).

7 7 ECONOMICS The golf equipment, clothing and footwear market in the UK is worth c £465m per year. (Mintel). The spend of club members on playing is c £550m per annum. For non club members it is c £500m. (Mintel). More people are moving into the 45+ stage of life when they generally have more time for expensive leisure pursuits such as golf. (Mintel). Playing golf is disproportionately weighted towards ABs & C1s & this section of the population is on the increase. (Mintel).

8 8 ORGANISATION 34 counties across the country all being encouraged to develop County Golf Partnerships. 1,921 affiliated clubs with 2,007 courses; 706 golf ranges. 868,544 members of golf clubs – average of 457 members per club. c 1.6m non members playing 0.9 rounds per month.

9 9 THE MAIN BARRIERS The main barriers preventing people taking up golf are: –Time; –Cost; –Stage of life; –Image of golf; –Male domination; –Competition from more leisure activities. (Mintel).

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14 14 FUNDING IN 2005/06 In 2005/06, the investment in WSP activity was: Partner Investment EGP (Sport England Award) EGU£897,275£704,250 ELGA£214,250£634,000 Golf Foundation £586,500£170,500 PGA£1,410,000£200,000 Total£3,108,025£2,125,000

15 15 COMPARISON BETWEEN 04/05 & 05/06 Sport England award investment in WSP activity was: 2004/052005/06 EGU£450,000£704,250 ELGA£513,000£634,000 Golf Foundation £132,000£170,500 PGA£0£200,000 Total£1,095,000£2,125,000

16 16 COMPARISON BETWEEN 04/05 & 05/06 ……. and the changes and progress made have been recognised by Sport England with further investment: –Community Club Development Programme investment of £1.2m; –Volunteer support through ‘Step Into Sport’ in 2006/07 through the resources to appoint a Volunteer Manager; –School-Club links award more than doubled in 2006/07.

17 17 More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME

18 18 ENGLAND GOLF PARTNERSHIP More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

19 19 Whole Sport Plan More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

20 20 National Direction More People Playing GROWING THE GAME More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better Marketing The Game Equality Child Protection

21 21 Support For Clubs, Counties & Education Institutions More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

22 22 Team England & Professional Circuit More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

23 23 COUNTY GOLF PARTNERSHIPS More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

24 24 County Development Plan More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

25 25 County Priorities More People Playing GROWING THE GAME More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better Marketing The Game Equality Child Protection

26 26 Support For Clubs & Schools More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

27 27 Talent Development More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

28 28 PLACES TO PLAY More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

29 29 Club Development Plan More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

30 30 Club Priorities More People Playing GROWING THE GAME More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better Marketing The Game Equality Child Protection

31 31 Playing Opportunities More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

32 32 Player Improvement More People Playing More Clubs Achieving GolfMark More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better GROWING THE GAME Marketing The Game Equality Child Protection

33 33 PLACES TO PLAY COUNTY GOLF PARTNERSHIPS ENGLAND GOLF PARTNERSHIP GROWING THE GAME More Volunteers & More Support For Volunteers More People Playing More Clubs Achieving GolfMark More Club Members More Coaches More Opportunities For Players To Get Better Integrated National, County & Club Priorities Integrated Planning From National To County To Club = More Impact on Growth Partnerships & support at every level to provide better playing opportunities Developing Player Potential From Club To Country Marketing The Game Equality Child Protection

34 34 SO WHAT DOES IT LOOK LIKE? Tri-Golf in schools:


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