1. "From Gutenberg to Google to Beyond" Peter Horan Chief Executive Officer IAC Media & Advertising

2. Gutenberg to 2001 Content, presentation and delivery tightly bound One-to-many publishing Navigation by brand Publisher in control

3. Age of Intent-Driven Media Consumers on a mission “Search-Find-Obtain”* Expect comprehensive solutions that tightly integrate content, commerce and community Brand aids the process but it will not drive the process *Mary Meeker, Morgan Stanley

4. Cornerstones of a 21 st Century Strategy Relevance – The specific ALWAYS drives out the general Resonance – Expertise is relative not absolute – Readers shop for authorities that see the world the way that they do Actionability – Value is created through packaging and presentation not just content creation

5. Today’s Top Domains

6. Takeaways Consumers want to: – Express themselves – Share – Be part of communities – Get more done faster They also – Don’t place media brands on a pedestal – Are really good at ignoring ads

7. Tearing Down Walls

8. News+Maps+UGC

9. Shopping+Content+UGC

10. Ads+Shopping+Community

11. Reviews+Commerce+Mobile

12. Zwinktopia Update Social Networking+Ads+PR

13. UGC+Ads+Community “7 Days”“Ask Someone Who Owns One” “Swap Your Ride”

14. And What About Facebook?

15. The Atomization of Information Media and advertising will be about managing atoms of information bound by reader interest Interest

16. "From Gutenberg to Google to Beyond" Peter Horan Chief Executive Officer IAC Media & Advertising