1. NLET Microblogging 19.4.2011 Jingjing Liu Xinyuan Sui Henna Heikkilä

2. Microblogging Introduction Sina Twitter Tumblr Pownce +/- Discussion

3. Introduction http://www.youtube.com/watch?v=ddO9id max0o Microblogging is a social method of communication Short messages (140 characters), able to use with mobile phones and other internet connected devices Over 100 microblog services reported 2008

4. Sina blogging t.sina.com.cn

5. Aug 14th, 2009

6. Who uses Sina? 100,000,000

7. How to use Sina? 1. Creating an user account2. Posting 3. Attention 4. More functions

8. “twitter”: Born in March, 2006 “[W]e came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was." – Jack Dorsey Statistics: – 200 million active users, generating 65 million tweets a day and handling over 800,000 search queries per day. - BBC News, Mar. 2011 – When big events happened: 2,940 tweets/sec (2010) -> 3,085 tweets/sec (2010)->

9. What do people do on Twitter? Content of Tweets (from US) according to Pear Analytics. 40% - Pointless babble 38% - Conversational 9% - Pass-along value 6% - Self-promotion 4% - Spam 4% - News

10. Twitter for job seeking? More than half of human resources professionals now use social networking tools to source potential job candidates. 42 percent of them use Twitter. - Society for Human Resource Management, 2010 What companies? Big names: http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers- recruiting-on-twitter/

11. ”the easiest way to blog” - launched in 2007 - total blogs 16,757,964 - total posts 4,602,648,741 - posts today 25,589,230 (14.4.2011) - blogging and reblogging (texts, photos, video)

12. ”Weblogs? Been there, done that. Facebook? It's full of kids. Twitter? That's so 2006, darling. No, the smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct.”  -Telegraph.co.uk

13. Launched June 2007, opened to public January 2008, shut down December 2008 Unable to compete with Twitter Acquired by Six Apart

14. Discussion: How would you like to use microblogs? For what purposes? How could microblogs be used for educational purposes? What are the pros and cons?

15. Some of the pros and cons +Easy to use once one creates an account +Short messages +Easy way to share +Auto-syndicate +Cross-posting -Time consuming -Can take a lot of money (text messages) -Conversational noise -Cross-posting

16. http://www.technologyreview.com/player/08/09/MagForward/1.aspx