1. Smart Practices. Sustainable Solutions. Smart Initiatives Irrigation Association (USA) Irrigation New Zealand Conference and Expo April 2014

2. Irrigated Agriculture in the United States 310 million acres of harvested cropland in the U.S. (USDA 2007) Approximately 57 million acres of U.S. cropland are irrigated (18%); farmers use pressure irrigation systems on about 40 percent of these acres. (USDA 2007) “Potential exists to improve irrigation water use while sustaining yields in every basin. Conservation applied on all irrigated cropland could provide nationwide improvement.” (USDA 2011)

3. Irrigated Agriculture in the United States

4. World population expected exceed 9 billion by 2050; an increase of 50% from today (UN Water 2013) In 2009, irrigated fields accounted for less than 20% of of U.S. cropland, but yielded 40% of total agricultural output. (NumbersUSA.com)

5. VISION: To be the recognized authority on irrigation MISSION: To promote efficient irrigation CORE STRATEGIC INITIATIVES PROFESSIONAL DEVELOPMENT ADVOCACY Government Affairs Public Affairs Standards & Codes Education Certification CORE SUPPORT INITIATIVES Membership Irrigation Show 2013-2016 IA Strategic Plan Approved September 2013 Training

6. Advocacy Government and Public Affairs –Influence policy to increase the demand for efficient irrigation. Standards and Codes –Establish product and practice standards that drive efficient irrigation.

7. Agreement with the Irrigation Association, currently working on: Reevaluating standards on how to test pivot nozzles Drip irrigation installation and design Recently met in New Delhi – representative from IA and ASABE attending. Focusing on water metering for agricultural water use Standards and Codes

8. Smart Water Application Technologies (SWAT) Joint industry – water agency effort for market transformation since 2003 Product testing for efficient products: –Weather-based controllers –Soil moisture sensors –Rain sensors Rebate programs

9. Smart Irrigation Month Public affairs campaign since 2006 PSAs, sample proclamations, statement stuffers, articles, press releases Smart Marketing Contest www.smartirrigationmonth.org

11. Professional Development Education & Training –Increase the recognized value of IA’s educational programs.

12. Professional Development Increase the recognized value of and demand for IA- certified professionals.

13. 300 exhibitors 4,000 total attendees Educational opportunities Networking opportunities 2014 Irrigation Show Phoenix, Arizona Trade Show: 19-20 November | Conference: 17-21 November

14. “SMART” Trends 1)Greater need for efficient products and professionals services. 2)More sophisticated irrigation designs and installations will be required. 3)Sustainability is driving discussion and education about irrigation, inside and outside of our community. 4)Partnerships formed today will be long lasting – providing positive results.

15. Deborah Hamlin, CAE, FASAE Irrigation Association Chief Executive Officer deborahhamlin@irrigation.org