1. Kim Dushinski

2.  The Big Picture  A few campaign examples to get your mind going with possibilities  Solid strategy you can follow  Straight talk about mobile spam

3. STEP ONE

4. Source: http://lunchpail.knotice.com Mobile Email

5. 50,000 iPhones in SA 40,000,000 Total Cell Phones

6. Source: http://www.mkhoj.com/home/news/?p=706

7. STEP TWO

10. Requesting “info and hours” got me that and nothing more. No calls from the agent. No further texts. A phone number might have been a better call to action

12. Here are the prizes that can be won with cup codes:

18. AUTO DIRECT TO MOBILE SITE CONTENT ADJUSTED FOR MOBILE USE

19. www.papajohns.com

20. DO NOT SETTLE FOR BRAND AWARENESS

21. COOL YES! SO WHAT?

22. BUILD YOUR LIST GET THEM IN THE DOOR GET ON THEIR PHONE

23. 39% of South African mobile market now has access to email without needing a computer

24.  New email users WANT to get email – offer something to them they want to get  Actively promote email campaigns to build a powerful mobile email list

25. STEP THREE

26. Raise your hand if…

27. 1.ALWAYS GET EXPLICIT PERMISSION before sending text messages! 2.Opt-In and Opt-Out 3.No False Advertising 4.Follow MMA’s Best Practices Guidelines www.mmaglobal.com/bestpractices.pdf

28. 1.It makes your potential customers ANGRY.

29. 2.In RUINS mobile marketing for everyone.

30. 3.You won’t always get away with it. Satterfield vs Simon & Schuster $90 million lawsuit won by consumer http://tr.im/rhCn

31. What the CUSTOMER wants What your CLIENT (YOU) wants

32. MARKETINGVALUE

33. Always keep your customer’s needs and wants in mind FIRST and let your marketing goals come second. MARKETING VALUE

34. 1.Be CONGRUENT from start to finish 2.Offer RELEVANT VALUE when and where customers want/need it 3.Provide CLEAR DIRECTION about how to participate with campaign 4.Give a strong CALL TO ACTION 5.Actively MARKET your mobile campaign

35. MARKETED

36. CLEAR DIRECTIONINCONGRUENT How is an “itinerary compiled by UrbanDaddy for a memorable night of my own in a city near me” congruent with a Lexus?

37. What does EAT or DRINKS have to do with a car? I’m not in Las Vegas. I’m in Denver. How would eating here get me into a Lexus? IRRELEVANT WRONG PLACE

38. RIGHT PLACE STILL IRRELEVANT RELEVANT

39. NOT CONGRUENT NO CALL TO ACTION NOT TRACKABLE

40. Source: www.dailydooh.com/archives/13869 MARKETED RIGHT PLACE RELEVANT STRONG CALL TO ACTION CONGRUENT CLEAR DIRECTION

41. GET STARTED!

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