1. Project – LDT WEBSITE 391X EDUC Professor Paul Kim Submitted by: Brandon Suzuki, Greg Warman

2. The Mission Prospective students’ first exposure to the LDT Program will be via the Program’s website. So it should be great! The old LDT website did not optimally communicate the program’s value. There was a need for a more user-centric, accessible design with timely and accurate information

3. Should you agree to accept… Design and implement an LDT website fulfilling the following goals: –Attract quality candidates to the LDT program; –Strengthen the connections with and within the LDT alumni network; and, –Launch in a timely fashion with initial website focused on prospective students and a second iteration supplementing functionality for alumni. Time limit: –It has been attempted by various groups for over a year, but none have succeeded. –You have 1 month to complete this mission.

4. The Team Team Lead (Project manager) – Piya Sorcar Learning designer/Editor – Greg Warman Learning designer/Programmer – Brandon Suzuki Web designer – Anu Kulkarni Administrative support – Debbie Belanger and Brandon L.

5. The Strategy: ADDIE October 2006 –OCT 25th – Submit project proposal to Dr. Paul Kim –OCT 26th – Receive permission to work on project –OCT 27th – Informal project kick-start! Review expectations, roles and responsibilities AnalyzeDesignDevelopImplementEvaluate

6. The Strategy: ADDIE

7. ANALYZE - ABCD Model Audience –Primary “Good fit” prospective LDT students – to excite and inform –Alignment of Program objectives with prospective student capabilities and interests –Secondary Current students – to inform Faculty – to communicate work/research Alumni – to network, update, and reconnect Prospective employers/internship – to inform

8. ANALYZE - ABCD Model Audience –Assumptions re: Level Fluent in English Capable with browser and access to 128K –Constraint for images/flash

9. ANALYZE - ABCD Model Behavior –Able to explain the program well: “Fit” –Objectives –Competitive advantages –Potential outcomes –Able to get the information needed quickly

10. ANALYZE - ABCD Model Condition –Resources Graphic design PM Content development & editing Programming Administrative assistance Subject Matter Experts –Support Program Director SUSE IT SUSE Admissions Stanford IT –Systems Web Servers (with SQL & PHP technology) –Materials Existing LDT website content Masters Handbook for course requirements

11. ANALYZE - ABCD Model Degree –Prospective Students: Quantity of applications (20% increase in applicants) Ratio: Quality of applications to overall number of app’s –Comparative measure: Last year, this year, and next year. –Progression

12. DESIGN - Database User Location Projects Classes Organization Research Interests Work History Anonymous Reviews 1 ∞ ∞ ∞ ∞ 1 1 1 1 1 1 1 Job postings 1 1 ∞∞ ∞ ∞ Project Users ∞ ∞ Class 1 ∞ UserClasses ∞ 1 1 ∞

13. DESIGN – Mock-up screens

14. ABOUTADMISSIONSPROFILESOPPORTUNITIESRESOURCES KEY LINKS + Why LDT? + Typical program + How do I apply? + Alumni profiles + Financing your degree + After LDT CONTACT LDT Need more information? Please contact us to learn more – you can even arrange to visit campus and experience a day-in-the-life of an LDT student! FEATULRED PROJECT What’s it like to be in LDT at Stanford? View this brief video of the 2006 class as they engage in a hands on project. LDT is… The LEARNING DESIGN & TECHNOLOGY Program’s mission is to prepare professionals to design and evaluate educationally informed and empirically grounded learning environments, products, and programs that effectively employ emergent technologies in a variety of settings. © 2007 Stanford University – All rights reserved

15. ABOUTADMISSIONSPROFILESOPPORTUNITIESRESOURCES © 2007 Stanford University – All rights reserved What is LDT? | Courses | Faculty | Advisory Board | Curriculum | Program History Dan Schwarz LDT FACULTY PhD, Columbia MA, Columbia BA, Swathmore “I know of no other program that provides students with precisely what they need to succeed in the exciting field of education technologies. The combination of theory and practice in a diverse set of domains is unparalleled.” New technologies are being developed rapidly worldwide. As a result, the face of education is changing. But this new blend of technology and education introduces important questions How can technology enhance education? How can recent inventions and their original purpose be expanded to become part of a learning environment? The Learning, Design and Technology program at Stanford University seeks to address these questions. Our mission is to prepare professionals to design and evaluate educationally informed and empirically grounded learning environments, products, and programs that effectively employ emergent technologies in a variety of settings. We want to rethink learning, generating revolutionary ideas that will pioneer the future of education. LDT helps you define the future

16. “We are consistently thrilled with our LDT students – they bring such rich experience to the program, deliver amazing results in the Stanford environment, and pursue meaningful careers after graduation.” - Shelley Goldman, LDT Program Director LDT students are a diverse group. They come from around the globe. Some are former educators, others are from industry, and others still have excelled in the creative arts. What they have in common is a commitment to defining the future of technology in education. Click on the pictures at right to learn more about the paths of some of our alumni.

17. Piya Sorcar PhD student, Stanford Health Ed, Informal Learning learning goal courses internship master’s project pre-LDT LDT at Stanford post-LDT click on the text above to learn more about this alum’s journey Pre-LDT I was born and raised in Colorado, and attended the University of Colorado. There I pursued three degrees – a B.A. in Economics, a B.S. in Journalism, and a B.S. in Business Administration. I worked throughout college, holding positions at IBM, TiE, iSherpa Capital and NBC 9News. After graduation, I joined Analysis Group as an economic research analyst, where I completed financial models for complex litigation and transfer pricing cases, and conducted market research and data analysis. I left Analysis Group to be the dance director and choreographer for Manick Sorcar Productions, where I performed with members of a 50-person dance troupe throughout the US, Canada and India. ( Full bio at http://www.stanford.edu/~sorcar ) http://www.stanford.edu/~sorcar

18. DESIGN – Key Messages The Field –Exciting –Growing rapidly Stanford –World leader Top faculty and research Top students –Heart of Silicon Valley The Program –Personalized Flexible so you can align it to your needs Highly supportive environment (faculty adviser, cohort) –Relevant Mix of theory and practice Excellent preparation for a career as a educational tech pioneer –Without Equal

19. IMPLEMENT Website http://ldt.stanford.eduhttp://ldt.stanford.edu Database interactivity

20. EVALUATION Multimedia, Contiguity, Coherence, Personalization, Signaling, Interactivity

21. EVALUATION – Survey Bloom’s Taxonomy Objectives Cognitive: After visiting the site GFPSs would be able to… –1. Knowledge – identify the three “cornerstones” of the program –2. Comprehension – list the benefits of the program –4. Analysis – determine if you are a good fit –5. Synthesis – assemble an appropriate application where personal goals/capabilities are matched to the program Affective: After visiting the site GFPSs would… –1. Receiving – recognize the program as an incredible personal development opportunity –2. Responding – thoroughly review the website –3. Valuing – send an email to set up a visit –4. Organization – complete an application –5. Consistency – become an advocate of the program

22. EVALUATION – Survey SMART Measures These short-term evaluations would include the following tasks: –A list of questions about content on the website would be provided and the amount of time it took to find the answers on both the old and new website collected to determine whether or not the content was more efficiently organized in the new site. –After a set time reviewing the site, the reviewer is asked to identify the 3 “cornerstones” of the program. –After a set time reviewing the site, the reviewer is asked to list the benefits of the program. –After reviewing both sites, the reviewer is asked to identify useful information found in one but not the other site.