2. Tru Face Essence Ultra HK: Tru Face® Essence Ultra
The future is now. It’s time to leave undefined skin in the past and enjoy firmer, more youthful looking skin today.
Welcome to the future of anti-aging skin care. In the past you’ve spent time and money on treatment products that didn’t seem to help. Now you can defy the signs of aging with a complete anti-aging product—Tru Face Essence Ultra.
Featuring 25 percent more Tru Face Essence, and combined for the first time with the coenzyme Q10, and a protective antioxidant network, the powerful science of Tru Face Essence Ultra helps restore facial firmness, promotes cellular energy production, and helps prevent future signs of aging. In clinical studies, this silky serum was proven to improve skin elastin content to youthful levels, enhancing skin firmness and elasticity. Tru Face Essence Ultra—leave sagging skin in the past and fight current signs of aging for firmer, younger looking skin now and in the future.
Tru Face Essence Ultra

3. Get your Bounce Back – Firmer skin than ever before
Dual Attack on Aging
Get your Bounce Back – Firmer skin than ever before
1. Boost Elastin Production
Patented Ethocyn® returns firmness!
2. Prevent Elastin Breakdown
Exclusive antioxidant network protects and prevents!
25% more
Also cover what is elastin?
HK:
This lovely little blue pearl looks innocent enough, but there is essentially an arsenal of anti-aging weapons in every single capsule.
With 25 percent more of the TFE featuring Ethocyn we all love and can’t get enough of, and an exclusive antioxidant network to protect the skin from future aging…the Future really is NOW.

4. Inventor of Ethocyn®
Dr. Chantal Burnison is the inventor of Ethocyn and as a bio-chemist, has spent her life researching anti-aging solutions.

5. Elastin Important “Youth Protein” Gives the skin its resiliency
A fibrous protein
Important “Youth Protein”
Gives the skin its resiliency
Gives the skin the ability to stretch and snap back into shape
elastin structure

6. Elastin
Elastin gives young skin it’s “snap back” firm quality

7. Production of Elastin:
When an androgen enters the fibroblast cell
It is converted to DHT
Binds to the DHT receptor
Translocates to the nucleus
Signals the nucleus to stop producing elastin
androgen converted to DHT
DHT receptor

8. As we age... Elastin levels decrease Skin loses contour and firmness
Skin sags

9. Ethocyn®

10. What is Ethocyn®?
Mimics a process that naturally occurs in the body when we are young
Is a competitive inhibitor - which blocks something from taking place.
Blocks what causes fibroblasts skin cells to stop producing elastin -- the important youth-rendering skin’s rubber bands--that we have when we are young.

11. The Development of Ethocyn®
Commenced during pharmaceutical research
Underwent 17 years of expensive research and development
Expensive 14-step organic synthesis
Enormous time and expense of applying for protective patents

12. Ethocyn® Clinical Trials Results
“Topical BID application of Ethocyn™ by patients aged years restores elastin production to levels normally obtained in youth (ages 18-25). The mean level of elastic tissue in Ethocyn™ treated individuals increased by 100% (in some patients over 500%) (P=.001). Every individual, male and female subject, had shown improvement and had smoother, tighter and less wrinkled skin.”
American Academy of Dermatology Medical Conference, San Francisco, California
Richard Strick, M.D.
Diplomate of American Academy of Dermatology
Clinical Professor of Dermatology, UCLA School of Medicine

13. Ethocyn® Clinical Trials Results
Months of Treatment
% Elastin Content of skin
Elastin Content of Older Skin Treated with Ethocyn vs. Untreated Young Skin

14. Ethocyn® Clinical Trials Results
After using Ethocyn for 60 days, 77 year old had same elastin fiber content as his 21 year old grandson who was in the “control” group
People who had elastin level of .1% before using Ethocyn, realized 15-18% elastin levels after days of use.

15. Ethocyn® Clinical Trials Results

16. Ethocyn® Clinical Trials Results
statistical significance: p=.001
means 99.99% certainty of Ethocyn users will experience and increase in elastin fiber content and equal to their levels of elastin at age 18-20
usually p values come in at .05 for FDA or MHW drug approvals

17. Ethocyn® Clinical Trials Results
But after stopping use of Ethocyn, people returned to the genetically programmed elastin content of the skin.
80% of people over 25 years have low elastin levels and need the Ethocyn
20% have good, firm skin and probably won’t need Ethocyn until years of age.

18. United States National Television News Broadcasts
Covering Ethocyn Clinical Trials’ Medical Conference Publications
“A Major Breakthrough in the Fight Against Skin Aging” -Dr. Bruce Hensel, Channel 4
“A Miracle Cream” -National News Broadcast

19. “Studies show this product works differently from
others, and experts say it does work”
-NBC (Channel 4) Television News Report
“The compound actually
restores elasticity to aging skin”
-KTLA (Channel 5) Television News Report
“The fountain of youth in a bottle”
-Hard Copy Investigative News Report
“The compound actually restores elasticity to aging skin”
-KTLA (Channel 5) Television News Report

20. The results of her “half face test” are seen in this picture.
Karen Philips,decided to test Ethocyn Essence by using the Product on only one half of her face for 120 days.
The results of her “half face test” are seen in this picture.
With Ethocyn
Without Ethocyn

21. The Power of the ½ Face Demo
HR: Now here’s a brave woman, daring enough to be her own, living before and after. Just look at the remarkable lift in her eyebrow and area below the eye. Even her chin and neck show visible improvement. Do you think you dare to demonstrate the difference Tru Face Essence can make? I dare each of you to take the challenge. It’s a powerful way to share the product’s benefits with others.
Do you Dare to Demonstrate the Difference?

22. Ok. So that’s amazing science, but the ultimate benefit to you…firmer, younger looking, more contoured skin. The scientific term for this would be simply…stunning!
The Future is Now!

23. Tru Face Essence Ultra
Preserve new elastin by blocking further elastin breakdown: Elastase Inhibitors
• CoQ10 promotes cellular energy while preventing elastin degradation
• Tetrahexyldecyl Ascorbate is a vitamin C derivative that helps protect elastin and collagen from degradation enzymes that can attack skin proteins

24. Tru Face Essence Ultra
•Tegreen 97® is clinically proven to help protect against the degradation of elastin • Colorless Carotenoids protects skin from environmental damage •Anti-oxidant network helps to correct and prevent aging free-radical damage caused by stress, environment and genetic disposition •25% more serum to treat face, neck & hands

25. Antioxidant Network Tegreen 97 Colorless Carotenoids CoQ10 Vitamin E
So what is an antioxidant network? – to turbo charge Tru Face Essence ULTRA we’ve added a potent anti-oxidant cocktail to compliment the Ethocyn including: CoQ10, our proprietary TeGreen extract, colorless carotenoids and other mixed antioxidants to counteract the cellular damage that our environment inflicts on our skin every day. But that’s just the beginning of the benefits. Two members of this antioxidant complex, specifically a unique form of lipophilic vitamin C called tetrahexyldecyl ascorbate and colorless carotenoids, are potent elastase inhibitors. Elastase is an enzyme that actually breaks down elastin in the skin – which is obviously counterproductive when we are working so hard to boost elastin production with Ethocyn.
So now, while Ethocyn is working hard to increase elastin levels in your skin, this new formula is working hard to prevent loss of elastin through natural processes in the skin – effectively conserving more of your precious elastin to keep your skin firm and young-looking. The most potent one/two elastin punch in the world. Get yours today.
Vitamin C
Antioxidant Network

26. Get your bounce back -- with firmer skin than ever before!

27. the difference. demonstrated.