Presentation on theme: "1 The solution for Marketing safe brand designing & flexible marketing."— Presentation transcript:
1 The solution for Marketing safe brand designing & flexible marketing
2 MarketingOne Why MarketingOne? Challenge to save images and marketing expressions centrally Challenge to structure means and tools for optimal on brand communication Challenge to reduce printing costs while producing printings within guidelines and for branches using a variety of suppliers Challenge to provide professional support for your local branches, dealers, establishments etc. with the local flavor Challenge to plan, optimize and control campaigns and budgets… to increase the Return-of-Investment of your marketing organization with available resources Challenge to save, manage, edit, distribute and control your product information and marketing expressions Image- & Mediabank Brand Management Web-2-Print & Print-on-Demand Local Marketing Marketing Resource Management Digital Asset Management
3 MarketingOne What is MarketingOne? only an internet access is required to run MarketingOne user friendly very flexible and individual customizable low operation costs out-of-the-box no tailor made development necessary, only configuration unlimited users no costs for single actions i.e. printing proven system, robust and stable Partner and system integration possible (a lot of known interfaces) Modular Composition: Digital Asset Management (DAM) Guidelines Advertising & Media Document Editor Template Designer Shop & Stock control Budgeting Planning Direct Marketing(DM) Email Marketing Workflow & Approval Reporting & Dashboards A modular platform for coordination of several marketing processes between employees, clients, subsidiaries, agenvies and suppliers. you can use MarketingOne internally or externally for client specific processes (managed services) modern architecture, 64bit asp.NET/AJAX multilingual expendable authorization options simple license model
4 MarketingOne – Modules a central database for your brand and marketing collateral, rights and version management 24/7 centrally develop, manage and share all your marketing, brand and house style guidelines enable your organization to create your own advertisements, easily, quickly and without additional expenses for an advertising agency help users to create new marketing and communication tools online or adjust existing expressions, the result is a new version or a ready-to-print PDF allows you to create templates that can be shared with the Document Editor module and Advertising module, create your own templates for brochures, flyers, posters, business cards, Point of Sales material, newsletters etc. enable your employees, departments or establishments to order products 24 hours a day, it works just like an online shop this fully supports the set up and execution of DM campaigns, from a simple DM letter to a personalized brochure your activities can be planned and controlled at various levels: organization, establishments, departments and individual users, you will have real time insight your Marketing following standardized procedures. Quick, efficient and convenient custom Reports & Dashboards. Choose the KPI that you wish to target Brand Guidelines Digital Asset Managemet Stock & Shop Control MarketingOne Advertising & Media Document Editor Template Editor Direct Marketing Planning & Budgeting Workflow & Approval Dashboard & Reports
5 MarketingOne – Best Practices For implementation there is no need for time-consuming developments. We assembled all our experiences of different verticals in Best Practices. These Best Practices processes are already depicted in MarketingOne. Banks Retail Energy Insurances Media agencies Franchisees Automotive MarketingOne industry solutions for: Benefits of clients when using Best Practices fast execution (few weeks) low risk immediately cost safing starting work is immediately possible
6 MarketingOne – Best Practices For implementation there is no need for time-consuming developments. We assembled all our experiences of different verticals in Best Practices. These Best Practices processes are already depicted in MarketingOne.
7 MarketingOne – who can use it? München Köln Hamburg Frankfurt dealer / subsidiaries / branches / agencies / franchisees etc. clients external partners (ie. print or media agencies etc.) HQ external partners (ie. print or media agencies etc.)
9 Practice overview – costs One time costsRunning costs licenses maintenance & support (managed) hosting SaaS / ASP on demand licenses Implementation training optional costs additional modules interfaces
10 Media Management / Digital Asset Management Clear and structured overview of all your assets.
11 Media Management / Digital Asset Management Clear and structured overview of all your assets.
12 Brand Management / CI Portal Manage and share your guidelines and house style carriers with employees, agencies and supplier.
13 Dokumenten und Template Generator All materiales 100% on brand
14 Workflow Modul Process automation – clear, easy and understandable process definition.
15 Project and Event Management Inkl. Budget and Planning Management.
16 Print Solutions Web-2-Print and Print-on-Demand
17 Mobile Solutions Serve different mobile operating systems/devices with only one application.
18 Dashboard and Reporting System Create individual or standard reportings with real-time data. (i.e. material-, project- or process controll etc.)
19 Planning Planning and controlling on each level.
20 MarketingOne – Online-Demo Please ask for an online demo or for further information we could provide you. www.MarketingOne.eu/de firstname.lastname@example.org
21 Results LMP-line provides a central location for General Motors where all communications and marketing resources can be saved and used by dealers. The marketing database is the basis of LMP-line, where brochures, price lists, advertisements, etc. can be viewed, downloaded and ordered. In advertisements, predefined fields can be edited. For example customizing text, adding images and changing blocks in dealer advertising. When ads are adjusted and approved by the dealer, they can immediately be sent to the media publisher. Also, the ads are ready for print in the media. LMP-line indicates which publication dates are available for a selected title. Costs for Media publications and for example ordered brochures can be deducted automatically from the budget of the Opel dealer. LMPonline gives a dealer an actual overview of his budget in the particular budget period. LMPonline is also used for managing and monitoring marketing communication costs at at an aggregate level regarding local marketing spent. With LMP- online GM can make use of a wide variety of online reports to closely monitor behaviour, spent and usage. As a result, it can be said that the top five selling dealers are among the top 10 users of LMP-line. A flying start Leo den Haan, Internet and CRM and project coordinator for LMP-online: "The system is paid by GM and the Opel dealerships in the Netherlands. It primarily refers to all marketing resources of the Opel brand. The input of dealerships in the development of the system was of great importance. A test panel provided us during the process of valuable input and feedback. Before the launch we had a road show for all dealerships. In order to allow them to talk about the latest marketing strategy, but also to experience behind a laptop how to take advantage of LMP and online opportunities. That has given us a flying start. After launch, it instantly became a hit and was adopted on a large scale. Since January 2009 also the G2-dealers, the GM label for used cars, are connected." Fine Tuning The addition of a DM module, which easily allows dealers to make DM-mailings which are generated on the fly is valued. There is also now an opportunity for online advertising creating banners which can be fine tunes and then downloaded in LMP- online. 'These are all demands, which also emerged from the dealerships. The system is constructed so that additional elements are relatively simple to add." according to Leo den Haan. Testimonial GM/OPEL Netherlands
22 Testimonial Achema Group The Challenge The client was looking for a media bank. User-friendliness was key. Images shoud be found easily and fast, and they wanted to preview files without having to download the image first. They also wished to keep track of what images have been used in what communications, to prevent repeat use of images. Finally, they wanted to manage thier own content, and in the future they wanted to expand the image bank to include material for new labels. This means that the system should be not only easy to use, but also easy to manage. The Solution Through our partner Paragon was created an image bank. That image bank can be used to store and archive all manner of files. The client employees can view and download files and use them in marketing and communication material. Moreover, the modular solution for the image bank means that the client is ready for the future: additional functions can easily be added.
23 Testimonial Intertrust The Challenge The clients was looking for an online solution with which their offices around the world can compose, create and order their product sheets, brochures and folders. The guidelines for thier corporate identity had to be observed. The local suppliers needed to be able to have their printed matter produced by local printing houses using this solution. They also wanted the system to give better control of the process of creating resources. The Solution Our partner Paragon created an international marketing portal. Now the client has one platform that offers worldwide support. Marketing and sales material is distributed to twenty countries from the central communications department. Users can adapt that marketing and communication material within the framework and guidelines of the client's corporate identity.