1. Flat Panel Displays

2. Flat Panel Displays by Size 32” FWD32LX1 (LCD Pro Monitor) - $2,500 KDL32S2000 (LCD Consumer TV) - $1,900 KLV32U100M (LCD Consumer Monitor)- $1,700 32” FWD32LX1 (LCD Pro Monitor) - $2,500 KDL32S2000 (LCD Consumer TV) - $1,900 KLV32U100M (LCD Consumer Monitor)- $1,700 40” FWD40LX1 (LCD Pro Monitor) - $5,550 KDL40S2000 (LCD Consumer TV) - $2,700 KLV40U100M (LCD Consumer Monitor) - $2,600 40” FWD40LX1 (LCD Pro Monitor) - $5,550 KDL40S2000 (LCD Consumer TV) - $2,700 KLV40U100M (LCD Consumer Monitor) - $2,600 42” FWD42PV1 (Plasma Pro Monitor) - $2,500 FWD42PX2 (Plasma Pro Monitor) - $3,350 42” FWD42PV1 (Plasma Pro Monitor) - $2,500 FWD42PX2 (Plasma Pro Monitor) - $3,350 46” KDL46S2000 (LCD Consumer TV) - $3,700 46” KDL46S2000 (LCD Consumer TV) - $3,700 50” FWD50PX2 (Plasma Pro Monitor) - $4,400 50” FWD50PX2 (Plasma Pro Monitor) - $4,400

3. Professional Displays Side covers create clean look (shown with optional speakers) *Note: FWD-42PV1 does not include side doors LCD Colors: Crystal Silver, Frosted Black and Pearl White Optional detachable speakers available in matching colors Top mounted button placement keeps front bezel uncluttered Plasma & LCD Colors: Silver and Black (LCD matte colors now available)

4. Professional LCD Displays FWD-32LX1/R 32-inch (WXGA / 1366 x 768) TFT LCD Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Single card slot for digital signage and expandability FWD-40LX1 40-inch (WXGA / 1366 x 768) TFT LCD PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability LCD Available colors: Crystal Silver, Frosted Black and Pearl White **NEW** FWD-40LX1I & FWD-32LX1/RI Matte finish design – like PDP monitors. Target: Lower cost for digital signage bid business.

5. FWD-32LX1/R / FWD-40LX1 LCD Displays Common Features 1366 x 768 Progressive LCD Panels 60,000 hour rated life (half brightness) 16mS response time High Brightness and Contrast Wide viewing angle (170 degrees H & V) RGB/YUV (HD-15), DVI-D, Composite RS232 and IR Multi-function remote Closed caption decoder 7Watt x 2 Stereo Power Amp built-in Auto videowall mode (up to 16 x 16) Pip / PaP 1366 x 768 Progressive LCD Panels 60,000 hour rated life (half brightness) 16mS response time High Brightness and Contrast Wide viewing angle (170 degrees H & V) RGB/YUV (HD-15), DVI-D, Composite RS232 and IR Multi-function remote Closed caption decoder 7Watt x 2 Stereo Power Amp built-in Auto videowall mode (up to 16 x 16) Pip / PaP

6. Product Specifications Panel Resolution1366 x 768 Pixel Pitch0.51 x 0.51 mm Viewing Angle (H/V)170 degree x 170 degree Contrast Ratio1,000:1 Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions31.57 x 19.37 x 4.21 (inches) / 802 x 492 x 107 (mm) Weight38.58 lbs / 17.5 kg (approx) Power Consumption220W FCC RegulationFCC Class B Product Specifications Panel Resolution1366 x 768 Pixel Pitch0.51 x 0.51 mm Viewing Angle (H/V)170 degree x 170 degree Contrast Ratio1,000:1 Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions31.57 x 19.37 x 4.21 (inches) / 802 x 492 x 107 (mm) Weight38.58 lbs / 17.5 kg (approx) Power Consumption220W FCC RegulationFCC Class B Available in Silver, Black & Pearl White Crystal Bezel finish FWD-32LX1/R - LCD Side covers create clean look (speakers optional) Optional Silver & Black Speakers

7. Product Specifications Panel Resolution1366 x 768 Pixel Pitch0.648 x 0.648 mm Viewing Angle (H/V)178 degree x 178 degree Contrast Ratio1,000:1 Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions39.13 x 23.5 x 4.92 (inches) / 994 x 597 x 125 (mm) Weight60.63 lbs / 27.5 kg (approx) Power Consumption220W FCC RegulationFCC Class B FWD-40LX1 - LCD Available in Silver, Black & Pearl White Crystal Bezel finish Side covers create clean look (speakers optional) Optional Silver & Black Speakers

8. Consumer Bravia LCD TVs KDL-40S2000 40-inch (WXGA / 1366 x 768) KDL-46S2000 46-inch (WXGA / 1366 x 768) KDL-32S2000 40-inch (WXGA / 1366 x 768) Common Features Latest S-PVA LCD Technology Bravia Engine Technology ATSC (HD) Tuner 8mS Response Time 1300:1 Contrast Ratio PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video) Common Features Latest S-PVA LCD Technology Bravia Engine Technology ATSC (HD) Tuner 8mS Response Time 1300:1 Contrast Ratio PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video)

9. Consumer Bravia LCD Monitors KLV-32U100M 32-inch (WXGA / 1366 x 768) KLV-40U100M 40-inch (WXGA / 1366 x 768) Common Features PVA LCD Technology PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video) Common Features PVA LCD Technology PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video)

10. Consumer Bravia XBR TVs KDL-V40XBR1 40-inch (WXGA / 1366 x 768) Common Features 7 th Generation LCD Technology WEGA Engine Processing ATSC Tuner PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video) Common Features 7 th Generation LCD Technology WEGA Engine Processing ATSC Tuner PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video)

11. Consumer Grand WEGA SXRD TVs KLS-60A2000 60-inch HDTV(1902 x 1080) KDS-R60XBR1 60-inch HDTV (1920 x 1080) Common Features SXRD Rear Screen LCD Technology WEGA Engine Processing 2.5mS Response Time ATSC Tuner PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video) Common Features SXRD Rear Screen LCD Technology WEGA Engine Processing 2.5mS Response Time ATSC Tuner PC Input (HD15) Video Inputs (HDMI / Analog HD / Composite / S- Video) KDS-55A2000 55-inch HDTV(1902 x 1080) KDS-50A2000 50-inch HDTV(1902 x 1080)

12. Plasma Displays FWD-50PX2 50-inch wide (WXGA / 1366 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-42PV1 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability FWD-42PV1P (portrait model) 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability FWD-42PX2 42-inch wide (WXGA / 1024 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability Available colors: Silver and Black Available color: Black

13. PlasmaPro Flat Panel Displays Common Features Composite, RGB/YUV (HD-15), Y/C Inputs 60,000 hour rated life (1/2 brightness) Excellent Brightness and Contrast 10-bit processing – 1.07 Billion Colors Built-in screen saver modes Accepts SD, HD and PC signals Closed caption decoder 2yr warranty parts & labor, 1 yr panel 7Watt stereo amplifier built-in Available in Black or Silver Composite, RGB/YUV (HD-15), Y/C Inputs 60,000 hour rated life (1/2 brightness) Excellent Brightness and Contrast 10-bit processing – 1.07 Billion Colors Built-in screen saver modes Accepts SD, HD and PC signals Closed caption decoder 2yr warranty parts & labor, 1 yr panel 7Watt stereo amplifier built-in Available in Black or Silver

14. FWD-50PX2 - Plasma Side covers create clean look (speakers optional) Available in Black and Silver finish Optional Silver & Black Speakers Product Specifications Panel Resolution1366 x 768 Contrast Ratio10,000:1 Colors1.07 billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Anti-Image RetentionAuto Dimmer detects still image and dims display to reduce potential for image retention Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions1256 x 753 x 112 mm Weight44 kg Power Consumption440W FCC RegulationFCC Class B Product Specifications Panel Resolution1366 x 768 Contrast Ratio10,000:1 Colors1.07 billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Anti-Image RetentionAuto Dimmer detects still image and dims display to reduce potential for image retention Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions1256 x 753 x 112 mm Weight44 kg Power Consumption440W FCC RegulationFCC Class B

15. Product Specifications Panel Resolution1024 x 768 Contrast Ratio10,000:1 ColorsOver billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Anti-Image RetentionOrbit / Inversion Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions40.75” x 24.875” x 4.0” (WxHxD) Weight66 lbs Power Consumption400W FCC RegulationFCC Class B Product Specifications Panel Resolution1024 x 768 Contrast Ratio10,000:1 ColorsOver billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Anti-Image RetentionOrbit / Inversion Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions40.75” x 24.875” x 4.0” (WxHxD) Weight66 lbs Power Consumption400W FCC RegulationFCC Class B FWD-42PX2 - Plasma Side covers create clean look (speakers optional) Available in Black and Silver finish Optional Silver & Black Speakers

16. Product Specifications Panel Resolution852 x 480 Contrast Ratio10,000:1 Colors1.07 billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Anti-Image RetentionOrbit / Inversion Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions40.75” x 24.875” x 3.375” (WxHxD) Weight59 lbs, 8 oz Power Consumption260W FCC RegulationFCC Class B Product Specifications Panel Resolution852 x 480 Contrast Ratio10,000:1 Colors1.07 billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Anti-Image RetentionOrbit / Inversion Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions40.75” x 24.875” x 3.375” (WxHxD) Weight59 lbs, 8 oz Power Consumption260W FCC RegulationFCC Class B FWD-42PV1 - Plasma Side covers create clean look (speakers optional) Available in Black and Silver finish Optional Silver & Black Speakers

17. Supported Accessories (Pro) SS-SPxxFW/S Detachable Speakers SFM1 or SFM2 Flat Wall Mount SPM-TRI/C Clear Acrylic Base BKM-FW11 5xBNC Component/RGB Card BKM-FW32 Network Control Card BKM-FW12 Active Loop Through Card (Component / RGB) ICS-SP20 TV Tuner Card with Lodging Support BKM-FW50 Network Media Card EBS-N200D Network Media Player EBS-N100 Network Control Device BKM-FW50 Network Media Card PLP-91/D Tilt Wall Mount Wall Mounts & Table Stands Optional Cards Content Networking / Digital Signage SPM-TRI/E Silver Color Base

18. Crystal Silver Pearl White Frosted Black Silver Blue Black Crystal Silver Pearl White Frosted Black Silver Blue Black Color Matrix LCD40LX132LX1/R40LX1/I 32LX1/RI Plasma 50PX242PX242PV1 Pro Flat Panel Displays Color Matrix

19. Flat Panel Display Integration Options BKFW-32 – Int. Network Interface (FWD only) BKFW-50 – Network Media Interface EBS-N100 – Ext. Network Interface (all) EBS-N200 – Ext. Network / Streaming Decoder EBS-N200D – Ext. Network / Streaming Decoder – Includes 2GB Hard Drive for local content storage EBS-SP10 – Ext. Cable TV tuner w/Hospitality System – EBS-SP15 – Hospitality System Programming Unit ICSSP20 – Int. Cable TV tuner w/ Hospitality System NSP-1 Ext. Network Storage Player SSSP-series Side Speakers SPMTRI/C Clear Base Table Stand BKFW-32 – Int. Network Interface (FWD only) BKFW-50 – Network Media Interface EBS-N100 – Ext. Network Interface (all) EBS-N200 – Ext. Network / Streaming Decoder EBS-N200D – Ext. Network / Streaming Decoder – Includes 2GB Hard Drive for local content storage EBS-SP10 – Ext. Cable TV tuner w/Hospitality System – EBS-SP15 – Hospitality System Programming Unit ICSSP20 – Int. Cable TV tuner w/ Hospitality System NSP-1 Ext. Network Storage Player SSSP-series Side Speakers SPMTRI/C Clear Base Table Stand

20. Digital Signage Options EBS-N200 / N200D – IP Streaming decoder / controller – PC-based content sent over IP network – N200D includes local content storage Display status and control over network. PC application provides playlisting of content and stream encoding. EBS-N200 / N200D – IP Streaming decoder / controller – PC-based content sent over IP network – N200D includes local content storage Display status and control over network. PC application provides playlisting of content and stream encoding.

21. Video Output VGAUp to 1600x1200 S-Video720x480 Composite 720x480 Audio Output AnalogStereo (L/R), Center, Surround Network Connections LAN10/100BASE-T LocalUSB1.1 (x2) Control Input Ethernet / USB Control Output RS232 DB-9 EthernetRJ45 Video Format Support MPEG1/2/4MP@ML AVI, VOB Graphics Format Support JPEG, GIF, TIF, PNG, HTML, Flash, PowerPoint, PDF Audio Format Support MP3 Video Output VGAUp to 1600x1200 S-Video720x480 Composite 720x480 Audio Output AnalogStereo (L/R), Center, Surround Network Connections LAN10/100BASE-T LocalUSB1.1 (x2) Control Input Ethernet / USB Control Output RS232 DB-9 EthernetRJ45 Video Format Support MPEG1/2/4MP@ML AVI, VOB Graphics Format Support JPEG, GIF, TIF, PNG, HTML, Flash, PowerPoint, PDF Audio Format Support MP3 Network Protocol Support Internet IP, TCP, UDP, ICMP, ARP, DHCP HTTP, FTP, IGMP, Remote Display Hard Disk Drive 2.0 GB available for user storage Device Support Plasma42PV1, 42X1, 50PX2 LCD40LX1, 32LX1/R Control Interface Web Page, PJNET, Display Commander Power Input Voltage 12V DC +/- 10% Power Dissipation 20 Watts Environmental Operating Temperature 0° to 70° C Operating Humidity 80% maximum relative humidity, non-condensing General Dimensions 2.0" H x 7.0" W x 7.0" D Unit Weight 2.0 lb Network Protocol Support Internet IP, TCP, UDP, ICMP, ARP, DHCP HTTP, FTP, IGMP, Remote Display Hard Disk Drive 2.0 GB available for user storage Device Support Plasma42PV1, 42X1, 50PX2 LCD40LX1, 32LX1/R Control Interface Web Page, PJNET, Display Commander Power Input Voltage 12V DC +/- 10% Power Dissipation 20 Watts Environmental Operating Temperature 0° to 70° C Operating Humidity 80% maximum relative humidity, non-condensing General Dimensions 2.0" H x 7.0" W x 7.0" D Unit Weight 2.0 lb EBS-N200D Network Control / Player

22. Digital Signage Options NSP-1 Network Storage Player – Internal 40GB HD for content. – Multiple display layers for video, text, graphics and background. – External video input from tuner or VCR – Streaming decoder for immediate playout. – Flash file playback – Web browser for display – Synchronized playback – Web server for control and status. NSP-1 Network Storage Player – Internal 40GB HD for content. – Multiple display layers for video, text, graphics and background. – External video input from tuner or VCR – Streaming decoder for immediate playout. – Flash file playback – Web browser for display – Synchronized playback – Web server for control and status.

23. Digital Signage Options NSP-100 – Network Storage Player – 40GB HD for content storage Video, Audio, Text and Graphics – Designed for high quality video playback applications – Dual MPEG decoders for seamless playback – RGB / YUV, NTSC, S-Video and stereo audio outputs – ITRON real-time OS. – IR Remote for local content playback NSP-100 – Network Storage Player – 40GB HD for content storage Video, Audio, Text and Graphics – Designed for high quality video playback applications – Dual MPEG decoders for seamless playback – RGB / YUV, NTSC, S-Video and stereo audio outputs – ITRON real-time OS. – IR Remote for local content playback Main Menu

24. Network Connections LAN10/100BASE-T Control Input Ethernet Control Output RS232 DB-9 EthernetRJ45 Video Format Support MPEG2 Graphics Format Support JPEG, GIF, PNG Audio Format Support MP3 Storage Compact Flash card slot for local storage Device Support Plasma42PV1, 42PX2, 50PX2 LCD40LX1, 32LX1/R Control Interface Web Page, SNMP Network Connections LAN10/100BASE-T Control Input Ethernet Control Output RS232 DB-9 EthernetRJ45 Video Format Support MPEG2 Graphics Format Support JPEG, GIF, PNG Audio Format Support MP3 Storage Compact Flash card slot for local storage Device Support Plasma42PV1, 42PX2, 50PX2 LCD40LX1, 32LX1/R Control Interface Web Page, SNMP BKM-FW50 Network Media Interface

25. Compact Flash Card BKM-FW50 Digital Signage Card Result is a clean, internal digital signage solutionAlso available in portrait orientation Automatic Timer Function (starts with power on / stops with power off) JPG / MPEG2 play lists with MP3 audio background Stream from Network Server, or local playback Digital Signage Made Simple

26. Real World Solution San Diego Airport Authority Request:Eight 40LX1 LCD Monitors for running portable DVD player strapped to back Solution:Eight 40LX1 LCD Monitors Internal BKM-FW50 card Compact Flash Cards MPEG2 Video Content Usage:Airport Terminals with Automatic On/Off Timer (No Networking) 6:00 AMDisplay Turns On – FW50 Starts Video 11:00 PMDisplay Turns Off 17-hours per day, 7 days a week Launched November 29, 2005 Two weeks after launch, Airport Authority ordered four more systems San Diego Airport Authority Request:Eight 40LX1 LCD Monitors for running portable DVD player strapped to back Solution:Eight 40LX1 LCD Monitors Internal BKM-FW50 card Compact Flash Cards MPEG2 Video Content Usage:Airport Terminals with Automatic On/Off Timer (No Networking) 6:00 AMDisplay Turns On – FW50 Starts Video 11:00 PMDisplay Turns Off 17-hours per day, 7 days a week Launched November 29, 2005 Two weeks after launch, Airport Authority ordered four more systems

27. Introducing BKM-FW40 High Definition Streaming Card Specifications Video Formats: - MPEG2480i, 480p, 720p, 1080i (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG4 - MPEG4 – H.264 (up to 1080i) - WM9HD(up to 1080i) - AVI Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML, Web Audio Formats: - MP3, AAC Control Software: Display Commander (N200D) SNMP Inputs: - Ethernet (10/100 Base-T) - Mini PCI bus (for Compact Flash or Wireless 802.11g) - USB2.0 (TBD) (for external storage) Specifications Video Formats: - MPEG2480i, 480p, 720p, 1080i (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG4 - MPEG4 – H.264 (up to 1080i) - WM9HD(up to 1080i) - AVI Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML, Web Audio Formats: - MP3, AAC Control Software: Display Commander (N200D) SNMP Inputs: - Ethernet (10/100 Base-T) - Mini PCI bus (for Compact Flash or Wireless 802.11g) - USB2.0 (TBD) (for external storage) ID TBD June Introduction

28. Real World Solution Arsenal Football Club Request:300 40LX1 LCD Monitors for HD simulcast broadcast of games Solution:300 40LX1 LCD Monitors Internal BKM-FW40 card MPEG4 H.264 Video Integrated with Tandburg Server Launch:April 15, 2006 shipment Arsenal Football Club Request:300 40LX1 LCD Monitors for HD simulcast broadcast of games Solution:300 40LX1 LCD Monitors Internal BKM-FW40 card MPEG4 H.264 Video Integrated with Tandburg Server Launch:April 15, 2006 shipment

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30. Technology, Application and Price Converge “If you had to get advertisers, the sign business, retailers, and industry pundits to agree on something, an easy consensus would be that dynamic digital signage will become a powerful medium within the next 12-24 months. Many factors contribute to the timeliness of this type of advertising, and they include:” – Falling Plasma and LCD prices – LED technology improvements – Fragmentation of traditional broadcast, and print media – Wireless, and ubiquitous, internet access – A surfeit of creative content providers – Opportunities for “real-estate” grabs – Falling bandwidth prices “If you had to get advertisers, the sign business, retailers, and industry pundits to agree on something, an easy consensus would be that dynamic digital signage will become a powerful medium within the next 12-24 months. Many factors contribute to the timeliness of this type of advertising, and they include:” – Falling Plasma and LCD prices – LED technology improvements – Fragmentation of traditional broadcast, and print media – Wireless, and ubiquitous, internet access – A surfeit of creative content providers – Opportunities for “real-estate” grabs – Falling bandwidth prices

31. What Are Digital Signs? The phrase “digital signs” has become as trite and overused as “convergence”, “challenge” and “teamwork”. The basic configurations that make up digital signage are as follows: – A single “electronic” sign, of any size and shape. – A multitude of “electronic” signs. – A multitude of “electronic” signs, networked together, via terrestrial, cellular, wi-fi or satellite communications. – A multitude of “electronic” signs, featuring interactivity. – All of the above with advanced features, such as: Videoconferencing capabilities Remote management in real time Data collection Altering/adapting content in real time Note: Digital signage is not the same as mass media broadcasting. Broadcasting is a one to many application. Narrowcasting is a one to one relationship in distribution. The phrase “digital signs” has become as trite and overused as “convergence”, “challenge” and “teamwork”. The basic configurations that make up digital signage are as follows: – A single “electronic” sign, of any size and shape. – A multitude of “electronic” signs. – A multitude of “electronic” signs, networked together, via terrestrial, cellular, wi-fi or satellite communications. – A multitude of “electronic” signs, featuring interactivity. – All of the above with advanced features, such as: Videoconferencing capabilities Remote management in real time Data collection Altering/adapting content in real time Note: Digital signage is not the same as mass media broadcasting. Broadcasting is a one to many application. Narrowcasting is a one to one relationship in distribution.

32. Digital Signage Terminology Digital Signage can be called by many different names: – Dynamic Signage – Narrowcasting – Datacasting – Digital In-Store Merchandising – Electronic Display Networks – Retail Television – Captive Audience Networks – Out-of-Home Media Networks – Digital Media Networks – Electronic Billboards Digital Signage can be called by many different names: – Dynamic Signage – Narrowcasting – Datacasting – Digital In-Store Merchandising – Electronic Display Networks – Retail Television – Captive Audience Networks – Out-of-Home Media Networks – Digital Media Networks – Electronic Billboards

33. Advantages of Digital Signage Greater message impact by using full-motion, full-color video and adding sound. Ability to change the message faster, more easily, and less expensively compared with replacing printed signage. Ability to change the message based on time of day, day of week — even the weather. Ability to provide regional, local, and even site-specific content efficiently and inexpensively. Centralized monitoring, management, and distribution, improves efficiency. The length of time required to deploy new promotional programs can be significantly reduced. Greater message impact by using full-motion, full-color video and adding sound. Ability to change the message faster, more easily, and less expensively compared with replacing printed signage. Ability to change the message based on time of day, day of week — even the weather. Ability to provide regional, local, and even site-specific content efficiently and inexpensively. Centralized monitoring, management, and distribution, improves efficiency. The length of time required to deploy new promotional programs can be significantly reduced.

34. Advantages of Digital Signage Consider this: – Wal-Mart TV, which is a narrowcast system has a much higher viewership than the three major networks during prime time. – Point-of-consumption advertising makes marketing sense. – This is what makes digital signage different than broadcast based advertising. – This is also why Madison Avenue can’t sell ad time on their networks as they once did. Consider this: – Wal-Mart TV, which is a narrowcast system has a much higher viewership than the three major networks during prime time. – Point-of-consumption advertising makes marketing sense. – This is what makes digital signage different than broadcast based advertising. – This is also why Madison Avenue can’t sell ad time on their networks as they once did.

35. Traditional Advertising Expenditures Total spending in the United States on advertising, in all areas, is around $250 billion per year. No single advertising niche accounts for as much as 10% of the total spending. The U.S. retail industry spends over $5 billion annually on printed promotional signage and graphics alone. Narrowcasting, or digital signage, is the newest of these many channels. Total spending in the United States on advertising, in all areas, is around $250 billion per year. No single advertising niche accounts for as much as 10% of the total spending. The U.S. retail industry spends over $5 billion annually on printed promotional signage and graphics alone. Narrowcasting, or digital signage, is the newest of these many channels.

36. Worldwide PDP Units by Application,

37. Worldwide LCD Units by Application

38. Workflow – A lot more than a display…