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6,122 Media Hits for key words that include Campaign for Grade-Level Reading Summer Learning Loss Chronic Absence School Readiness Where do we stand now:

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Presentation on theme: "6,122 Media Hits for key words that include Campaign for Grade-Level Reading Summer Learning Loss Chronic Absence School Readiness Where do we stand now:"— Presentation transcript:

1 6,122 Media Hits for key words that include Campaign for Grade-Level Reading Summer Learning Loss Chronic Absence School Readiness Where do we stand now: Media outreach

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3 Tools: Social Media Twitter: Followers up 43% (2,376 to 3,404) Facebook: Fans up 10% (2,201 to 2,298) Successes include: Chats Live tweeting events Connection to Casey/KIDSCOUNT

4 We’re not in it alone Connection to Casey amped up our Facebook and Twitter presence with release of report in January.

5 We can make a difference Tweets using #GLRHuddle: 608 Reached 77,000 users Left 860,000 possible impressions

6 Tools: Social partners 79 of 89 partners on Twitter 75 on Facebook 40 on YouTube 23 on LinkedIn Who’s On Top in TwitterFacebook PBS 1.92M1.94M Save the Children 1M789K Scholastic 105K300K

7 Tools: Website Monthly page views: Up 54% Monthly unique visitors: Up 70%

8 Website: What Gets the Most Hits? Statisticks Video: 8,104 About Us/Overview: 6,127 Healthy Reader Guides: 4,370 Our Network List: 2,994 Summer Learning Page: 2,432 Bright Spots: 1,993 Volunteer Week/Tutors: 1,284

9 Tools: Newsletter Subscribers up 59% (4,623-7,362) Engagement: Open rate Clicks April 25.8% 6.69% May 25.2% 7.7% June 24.4% 6% Industry Averages: Education & 22.5% 3.4% Training Nonprofit 21.1% 3.3%


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