3. Evolution of Story-telling 1895 1902 1920s

5. A.T. Kearney - 2011 94% of the top 50 brands using Facebook pages sent users to a one-way communication page, where users were not able to start a conversation. 56% of those brands did not even respond to a single comment on the page.

6. Digital Distribution Is Social Distribution

7. Tim Kring’s Conspiracy for Good 1M Downloads PR Value $28M Awareness – Room To Read – We Give Books Over 10,000 Books Donated http://www.conspiracyforgood.com/

8. Web Therapy http://www.lstudio.com/web-therapy/ Four Seasons Internal Distribution Long-form episodes for Showtime

9. The Controller: Battlefield 3 Exceeded viewership projections Uplift in game sales Season 2 moving forward http://www.youtube.com/watch?v=mCkkU1TaY0k

10. Short Form Story Pacing

11. What is quality? Quality is good content that gets shared and drives the distribution

12. Digital Content Categories TV Content Distribution Social Distribution

13. TV Production Staff Show 1: Show 2: Staff Show 3: Show 4: Show 5:Show 6:

14. Staff Digital Media Production Show 1:Show 2:Show 3:Show 4:Show 5:Show 6:

15. Content Syndication 2 hour movie Hulu 30 min episodes Mobile < 5 min episodes

16. Distribution Distribution is getting product in front of an audience and placement of content: 2012: Smartphone sales expected to hit 1.8B 2012: Tablet unit sales expected to hit nearly 100M

17. Cloud Computing is a Form of Distribution

19. Programming

20. Channel Development Build a franchise to increase awareness and frequency Provide a diverse and consistent offering Two way communication Alternative forms of content

22. Thank you Daniel Tibbets SVP, Digital Media Bunim-Murray Productions dtibbets@bunim-murray.com 310.729.7340