1. How to Generate Media Exposure for Your Facilities

2. Alday Communications, Inc. Award-Winning Public Relations Firm 15 Years of Experience in Golf Local, Regional and National Media Coverage

3. 2004-2009 2004-2009 More than 12,000 media placements More than 8 billion consumer impressions $150 million media value

4. National www.PlayGolfAmerica.com

5. Democrat and Chronicle Local The Arizona Republic www.PlayGolfAmerica.com

6. Pittsburgh Tribune-Review Local www.PlayGolfAmerica.com The Union

7. How to Generate Media Exposure for Your Facilities Identify key local media Develop relationships Implement unique programs Utilize resources www.PlayGolfAmerica.com

8. Identify Key Local Media Newspapers Radio TV Magazines Online www.PlayGolfAmerica.com

9. Host a media day Provide media discounts Position yourself as a resource Develop Relationships Develop Relationships www.PlayGolfAmerica.com

10. Press Releases Press Releases Promote programs and activities Good news network (new hires, club renovations, etc.) Keep it short and to-the-point Double-check for spelling and grammar Know deadlines Ask Section for assistance www.PlayGolfAmerica.com

11. What Not To Do What Not To Do Call over and over Send non-newsworthy information Mass distribute information www.PlayGolfAmerica.com

12. Implement Unique Programs Implement Unique Programs Play Golf America - Get Golf Ready - PGA Free Fitting & Trade-Up Month - PGA Free Lesson Month - American Express Women’s Golf Month - Family Golf Month - Play Golf America Days - Time For Nine/9-Hole Rates - Junior Programs Patriot Golf Day Nine & Wine www.PlayGolfAmerica.com

13. Utilize Resources Utilize Resources PGA Links PlayGolfAmerica.com Peer-to-peer www.PlayGolfAmerica.com

14. Calendar Listing Template www.PlayGolfAmerica.com

15. Email Blast Template www.PlayGolfAmerica.com

16. Release Template www.PlayGolfAmerica.com

17. Facebook Twitter Blogging Social Media Social Media www.PlayGolfAmerica.com

18. Q & A www.PlayGolfAmerica.com