1. BUS 189 Capstone Seminar in Strategic Management Simon Rodan, PhD

2. 07/14/04B189 - Simon Rodan2 Useful information Course home page:http://strategy.sjsu.edu/simon.rodan/http://strategy.sjsu.edu/simon.rodan/ Email: simon.rodan@sjsu.edu Skypesimonrodan Office: BT 457 Office Hrs:Thursday 4:30-5:30pm

3. Program Level Learning Objectives To sharpen your ability to think critically, logically and strategically. To diagnose business situations from a strategic perspective. Course Learning Objectives Learn to apply some simple theories to complex real world situations Required Text Rothaermel, Frank, Strategic Management: Concepts and Cases, McGraw Hill ISBN-13: 978-0-078-11273-7 Evaluation Mid-term exam (25%) Simulation (50%) Peer 360 evaluation (15%) Other (10%) Course overview 07/14/04B189 - Simon Rodan3

4. 07/14/04B189 - Simon Rodan4 What is Strategic Management 1.Analysis Strategy content The focus of this class 2.Formulation (and assessment) Innovation Experience 3.Implementation Strategy process

5. Main Topics Review of some microeconomics Value creation and appropriation Basic analytical frameworks –External (industry level) analysis –Internal (firm level) analysis Tactics –Choosing a generic strategy –Horizontal integration –Harnessing functional activities Crossing industry boundaries –Vertical Integration –Diversification Porter’s 6 th force – network externalities 07/14/04B189 - Simon Rodan5

6. What Are Employers Looking For… “Intellectual curiosity” –Learning doesn’t stop when you leave school. Employers want people who will continue to learn the rest of their working lives. Hiring is an exercise in risk management –Starting with name recognition A degree that means something –If everyone from the COB got an ‘A’, NO ONE from the COB would get an interview School Past employer 07/14/04B189 - Simon Rodan6

7. More comments from employers “Must be able to hold my interest” –Busy people have short attention spans “Must be able to carry a thought” –Articulate a logical argument Need good quantitative skills (even in HR) Display leadership in a team Behavioural Flexibility –Be able to ‘fit in’ 07/14/04B189 - Simon Rodan7