1. Advocating for Your Computer Science Program Wisconsin Mathematics Council Annual Conference Green Lake, WI Friday, May 2, 2014 Joe Kmoch joe@jkmoch.com

2. Objectives 1.Identify Problems 2.Identify Stakeholders 3.Plan for Advocating 4.Identifying Resources 5.Tools, Methods 6.Write an elevator speech

3. State of CS Education Do your research Opportunities Future workforce projections in CS/IT Family supporting wages Problems Lack of a Pipeline Underrepresented groups Few CS classes taught, few teachers

4. Where the STEM Jobs Will Be Projected Annual Growth of NEWLY CREATED STEM Job Openings 2010- 2020 * STEM is defined here to include non-medical occupations. Source: Jobs data are calculated from the Bureau of Labor Statistics (BLS), Employment Projections 2010-2020, available at http://www.bls.gov/emp/.http://www.bls.gov/emp/

5. Degrees and Jobs

6. Where the STEM Jobs Will Be Projected Growth of Selected STEM Jobs 2010-2020 STEM Job 2010 Total Employment % Growth 2010-2020 2011 Average Annual Salary Engineering and Architectural Managers176,8009%$129,350 Computer and Information Systems Managers307,90018%$125,660 Aerospace Engineers81,0005%5%$103,870 Software Developers, Systems and Applications913,10030%$96,250 Biochemists and Biophysicists25,10031%$87,640 Civil Engineers262,80019%$82,710 Database Administrators110,80031%$77,350 Environmental Scientists89,40019%$68,810 Chemists82,2004%4%$74,780 Anthropologists and Archeologists 6,10021%$59,040 Sources: Jobs data are from the Bureau of Labor Statistics (BLS), Employment Projections 2010-2020, available at http://www.bls.gov/emp/. Salary data are from BLS Occupational Employment Statistics, May 2011, available at http://www.bls.gov/oes/current/oes_nat.htm. http://www.bls.gov/emp/ http://www.bls.gov/oes/current/oes_nat.htm STEM is defined here to include non-medical occupations.

7. Your Turn On your own, write down At least one problem or issue involving CS you are dealing with At least one success story you have experienced After 3 minutes, share with someone nearby and compare Report out to the whole group

8. School Level Advocacy Identify Stakeholders o Students o Teachers o Administrators o Counselors o Parents o Board of Education o Business partners

9. Advocating Plan What is your goal? What are you advocating for? To whom are you going to advocate? Identify your stakeholder(s) On your paper, list at least one goal to advocate for and the stakeholder(s). Share?

10. Doing Something Look for resources CSTA Website http://csta.acm.orghttp://csta.acm.org Click on Advocacy/Outreach Advocacy Tools CSTA Presentations to borrow from

11. Doing Something Look for resources NCWIT http://ncwit.orghttp://ncwit.org Click on Resources and Tools Choose K-12 Education Local Resources Needs in business community Other school districts

12. The standards represent the body of knowledge for the discipline as it applies to K-12. The CSTA K-12 CS Standards

13. Standards Echo Fundamental Beliefs We consider it critical that students be able to read and write and understand the fundamentals of math, biology, chemistry and physics. To be a well-educated citizen in today’s computing-intensive world, students must have a deeper understanding of the fundamentals of computing as well.

14. New Advocacy Tools Documents that show mapping between CSTA standards and STEM Cluster Topics Common Core State Standards Partnership for 21 st Century Skills: Essentials for Success Partnership for 21 st Century Essential Skills http://csta.acm.org/Curriculum/sub/K12Standards.html Alignment template docs Template for aligning standards, courses, curricula Template for aligning resources How to use document Completed examples http://csta.acm.org/Curriculum/sub/K12Standards.html

15. School Level Advocacy Tools Elevator Speech (1 to 20 minutes) o CS as a tool for teaching problems solving and logical thinking (focus on all STEM careers) Powerpoint Presentation o Lots of data/charts about CS opportunities Brochure – CS@ o courses, statistics, STEM alumni Enthusiastic Students

16. Success Stories School Level Advocacy Methods Library Showcases (Presentations) o Alumni and Current Students Guidance Counselor Presentations o During lunch in January Math Department Presentations (others?) School Board Presentations

17. Elevator Advocacy advocacy, protagonism - active support of an idea or cause etc.; especially the act of pleading or arguing for something

18. Elevator Advocacy protagonism, drumbeat - active support of an idea or cause etc.; especially the act of pleading or arguing for drumbeat - a vehement and vociferous advocacy of a cause

19. Elevator Advocacy vehement - showing strong feeling; forceful, passionate, or intense: vociferous - vehement or clamorous clamorous - noisily insistent

20. Types of Pitch Formats Face-to-Face Pitch Tube Pitch: youtube videos, vimeo, etc Twit Pitch: twitter Blog Pitch: popular blogs, your own blog Slide Pitch: web based slide shows, SlideShare, Prezi, Animoto Document/Letter Pitch: Email/Snail Mail item

21. Your Turn On your own, or with someone who has identified a similar problem and stakeholder Write an elevator speech Try it out Can someone give their speech?

22. PitchPlan http://www.speech-topics- help.com/elevator-speech.html Also Google something like Elevator Speech Education

23. Become a Drumbeater Find your passion and pick up your drum 1.Start to fill in you Advocacy Planning Guide – identify at least one problem for I.A. 2.Define what you think might be a solution; fill in I.B. 3.Work for the next 10-15 mins on III.B. and then 4. 4.Hook them, reel them, and bring it all home.

24. Resource Sites http://ExpandingCSWisconsin.pbworks.com CSTA: http://csta.acm.orghttp://csta.acm.org NCWIT: http://ncwit.orghttp://ncwit.org CS Ed Week: http://www.csedweek.org http://www.csedweek.org Computing in the Core http://www.computinginthecore.org