1. Jordan Menke COMM 447 Sporting Goods Final Pitch

2. About the Locker Room The Locker Room is a Sporting Goods Store that offers quality specialized hockey equipment, provided by local hockey experts at an affordable cost. “From the Locker Room to the Ice”

3. Placement

4. Products & Service

5. Target Market

6. Promotion

7. What can we expect? Schedule 2: Revenues 20152016201720182019 Number of Customers/day 1012141517 Number of Days/year 360 Average Purchase/customer $ 80.00 $ 82.00 $ 84.05 $ 86.15 $ 88.31 Total Sales 288,000 354,240 417,560 470,799 530,826 Growth Rate Number of Customers 20%15%10%

8. Break-even Analysis

9. Average Owner Compensation Average Owner Compensation : $ 45,750

10. Thank You

11. Questions

12. Financing Capital BudgetCost Leasehold Improvements 3,000 Furniture & Fixtures 6,558 Equipment 4,650 Net Working Capital 35,228 Total 49,436 Financing Budget$ Amount Bank Debt (27%) 15,000 Equity40,000 Total 55,000

13. Sensitivity Analysis Customers/dayAverage 5 year Profit Average Owner CompensationFeasibility 8 (314) 42,051Not Feasible 9 11,971 42,051Possibly Feasible 10 23,483 45,750Feasible 11 34,995 49,484Feasible 12 46,507 53,218Feasible 13 58,020 56,951Feasible

14. Floor Plan

15. Marketing Budget

16. Positioning Map Low Quality High Quality Specialized Generalized Sport Chek Olympian Sports Warman Sports Al Anderson’s Source for Sports Canadian Tire Walmart Locker Room

17. Profitability