1. BOWL. EAT. DRINK. DANCE

3. PROMOTION Awareness Campaign Affiliation with University Clubs Bowling Leagues Host Beer nights Host local DJs Social Media

4. Level 1

5. Level 2

6. CAPITAL BUDGET Leasehold Improvements200,000 Bowling equipment150,000 Electronic Equipment15,000 Furniture and Fixtures70,000 Total435,000

7. FINANCIAL BUDGET

8. HOW DOES NEON BREAK EVEN?

9. FEASIBLE?

10. BOWL. EAT. DRINK. DANCE By Kelsey Moreau

12. HOW SENSITIVE ARE THESE PROFITS? Customers/day Average 5 year ProfitNet PaybackIRRCompensation 80 (19,514.00) (97,995.00)-41% 55,191.00 90 34,745.00 333,764.0012% 88,742.00 100 84,492.00 754,401.0041% 149,620.00 110 134,240.00 1,175,037.0066% 202,865.00 120 183,988.00 1,595,674.0089% 256,110.00

13. Price/ Customer Average 5 year ProfitNet PaybackIRRCompensation $15.00 (155,617.00) (1,202,062.00)% 55,191.00 $20.00 (19,514.00) (97,995.00)-41% 55,191.00 $25.00 84,492.00 754,401.0042% 149,620.00 $30.00 183,988.00 1,595,674.0089% 256,110.00 $35.00 283,483.00 2,436,947.00134% 362,601.00

14. Revenue Breakdown

18. Accounting and Legal 2,500 2,563 2,627 2,692 2,760 Advertising (Marketing) 3,000 3,075 3,152 3,231 3,311 General Supplies 1,000 1,025 1,051 1,077 1,104 Insurance 5,000 5,125 5,253 5,384 5,519 Telephone 1,200 1,230 1,261 1,292 1,325 Utilities 45,000 46,125 47,278 48,460 49,672 Repair and Maintenance 5,000 5,125 5,253 5,384 5,519 Rent 250,000 256,250 262,656 269,223 275,953 Wages 217,580 220,994 242,795 260,114 279,027 Employee Benefits (salaried) 4,095 4,197 4,302 4,410 4,520 Employee Benefits (wages) 23,394 23,696 26,561 28,795 31,248 Misc. Variable Costs % Sales 2,250 2,214 2,496 2,687 2,891 Capital Cost Allowance 15,000 27,750 23,663 20,319 17,575 Debt Interest 17,500 16,522 15,475 14,355 13,156 Total Operating Expenses 592,519 615,891 643,823 667,424 693,580