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BUSINESS PLAN FRED FENG |SEAN RUTHERFORD. What we do? Cable Tag Equipment Tag Shrink Tags Business Overview OperationsMarketingFinance Conclusion.

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Presentation on theme: "BUSINESS PLAN FRED FENG |SEAN RUTHERFORD. What we do? Cable Tag Equipment Tag Shrink Tags Business Overview OperationsMarketingFinance Conclusion."— Presentation transcript:

1 BUSINESS PLAN FRED FENG |SEAN RUTHERFORD

2 What we do? Cable Tag Equipment Tag Shrink Tags Business Overview OperationsMarketingFinance Conclusion

3 Our Products in Action Business Overview OperationsMarketingFinance Conclusion

4 Why this Business?  Fast turn around times are expected  Main supplier is located in Edmonton  We want to become Saskatchewan’s main supplier of lamacoids Business Overview OperationsMarketingFinance Conclusion

5 Location Business Overview Operations MarketingFinance Conclusion

6 Floor Plan Business Overview Operations MarketingFinance Conclusion

7 Operations Process Bulk Materials Engraving stock Sheets Heat shrink Tubing Process Engrave/Pr int Mounting holes Add Adhesive Package for Customer Needs to be easy for customer to find tags Business Overview Operations MarketingFinance Conclusion

8 Target Market Companies such as: Intracon Power Chemco Aecom Industrial Laird Electric Westcana Electric Magna Electric Lockerbie & Hole Graham Industrial Business Overview Operations Marketing Finance Conclusion

9 Market Size Total Market Size: $600,000 Business Overview Operations Marketing Finance Conclusion

10 Pricing  We will match our lowest competitors prices  Equipment Tags & Cable Tags: $50 per sq.ft  Shrink Tags: $0.30 per tag  Margin: 80%  Mark-up: 400% Business Overview Operations Marketing Finance Conclusion

11 Promotion Strategy Business Overview Operations Marketing Finance Conclusion  ~20 large customers  Establishing relationships will be critical  We will not proceed unless we obtain 45% of market share

12 Positioning Map Business Overview Operations Marketing Finance Conclusion

13 Finance -profitability Business Overview OperationsMarketing Finance Conclusion

14 Financing Plan 2013 Debt financing $50,00050% Equity Financing $50,00050% Total $100,000100% Business Overview OperationsMarketing Finance Conclusion

15 NPV & IRR Net Present Value$330,988 IRR 108.8% Equity Investment in 2013 $50,000 Average Owner Compensation $50,000$51,250$72,553$100,703 $123,949 Business Overview OperationsMarketing Finance Conclusion

16 Feasibility Analysis and Contingency Plans Business Overview OperationsMarketing Finance Conclusion

17 If we obtain 45% of market share  Proceed Business Overview OperationsMarketingFinance Conclusion

18 Questions?


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