1. KLS MEDIA LLC I AM CLASSIC HIP HOP RAW RADIO JEM’APELLE LLC

2. THE BRAND

3. and re-inventing the concept of urban media and creating the next evolution for global online communities. We’re out to mobilize the foundation, culture and energy of a core group that changed 21st Century America. The R.A.W.Radio broadcast will be the voice to millions of Hip Hop enthusiasts who may be disenfranchised with the current resemblance of today’s Hip Hop music. Since the internet offers limitless avenues with regards to broadcasting, we will not only cater to our Atlanta, Georgia core base, but we will also impact those living in other cities in the U.S. and around the globe. Our programming will reflect our core demographic, which are: 25-50, urban, college educated, and both blue and white collar workers. These individuals are the kids that were staying up late to listen to the late night radio mixes, actually touched a mix tape, watched Beat Street or Krush Groove first hand, or were chastised by society because they didn’t understand who we were or what we were doing during that time. Our ability to market to this clientele will ultimately prove to be our greatest asset as we expect our audience to grow each day.

5. Online advertising facts  More than eight in 10 Americans (85%) now have internet access  An estimates 27 million Americans have listened to a podcast in the last month  Weekly online radio audience is up nearly one- third in the last year  Seventeen percent of Americans aged 12 or over listened to online radio ever week; the size of the weekly online radio audience has more than doubled since 2005