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Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

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Presentation on theme: "Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,"— Presentation transcript:

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2 Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio, television, film, newspapers, the internet.

3 Classification Print: newspapers, magazines Audio-visual: radio, television Digital: internet (email, websites, blogs) and mobile communication. Many other mass media outlets such as newspapers have an outlet on the web Outdoor media: signs or billboards posted outside commercial or public buildings such as buses, shops, buses

4 The Roles of Mass Media Transmission of information Education Influencing or even manipulating public opinion Entertainment Advertising (publicitate)

5 Information Mass media disseminates information quickly to a large number of people. Nowadays, similar or identical information is broadcast around the world. Events are reported instantaneously or shortly after they happened. This contributes to a sense of living ina a globalized world

6 Education Nowadays, the education role of mass media is most often fulfilled through Popularizing science and culture by means of documentaries such as those on BBC or National Geographic Long-distance learning such as online courses

7 Entertainment This role has increased considerably in the past 50-60 years (since World War II) Films, TV shows, Music, Games


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