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Media og kommunikation Media informations and definitions from

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1 Media og kommunikation Media informations and definitions from

2 Mass media Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience. It was coined in the 1920s with the advent of nationwide radio networks and of mass-circulation newspapers and magazines. The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda.

3 Etymology and usage Media is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information, such as: newspapers, magazines, cinema films, radio, television, the World Wide Web, billboards, books, Compact discs, DVDs, videocassettes, and other forms of publishing.newspapersmagazinescinema filmsradio televisionWorld Wide Webbillboards booksCompact discsDVDsvideocassettes

4 Purposes Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.advertising marketingpropagandapublic relations political Enrichment and education, such as literature.Enrichmenteducationliterature Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.Entertainmentactingmusicsportsvideo and computer games Journalism.Journalism Public service announcements.Public service announcements

5 Forms Electronic media and print media include:Electronic mediaprint media Broadcasting, in the narrow sense, for radio and television.Broadcastingradio television Various types of discs or tape. In the 20th century, these were mainly used for music. Video and computer uses followed.discstapemusicVideocomputer Film, most often used for entertainment, but also for documentaries.Film documentaries Internet, which has many uses and presents both opportunities and challenges. Blogs are unique to the Internet.InternetBlogs Publishing, in the narrow sense, meaning on paper, mainly via books, magazines, and newspapers.Publishingbooksmagazinesnewspapers

6 Media Studies Media studies is a social science that studies the nature and effects of mass media upon individuals and society, as well as analysing actual media content and representations. A cross-disciplinary field, media studies uses techniques and theorists from sociology, cultural studies, psychology, art theory, information theory, and economics. sociologycultural studiespsychologyart theoryinformation theoryeconomics

7 The Internet The Internet, or simply the Net, is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP) and many other protocols. computer networkspacket switchingInternet Protocol It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked web pages and other documents of the World Wide Web.electronic mailonline chatweb pagesWorld Wide Web

8 The World Wide Web The World Wide Web ("WWW", "W3", or simply "Web") is an information space in which the items of interest, referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URIs).Uniform Resource Identifiers The term is often mistakenly used as a synonym for the Internet, but the Web is actually a service that operates over the Internet.Internet

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