1. TURNING !NSIGHTS INTO OPPORTUNITIES CONSUMER FIT OUR OFFER HOW TO TURN GLOBAL TRENDS INTO OPPORTUNITIES FOR YOUR BUSINESS © 2012 by COLIBRI RESEARCH

2. Is your business prepared for the future?

3. spot the trends focus on trends relevant for your business transform them into consumer concepts for your NBD CATCH THE WAVE

4. Trend Spotting Analysis of mega trends spotted on fairs, in trend reports, trend letters and specialist’s literature Get overview of hottest trends across agencies Save time of screening trends Save fees for reports and seminars © 2012 by COLIBRI RESEARCH

5. Mega Trends FUZZY- NOMICS CITY- SUMERS EMERGED HUMAN

6. Selecting trends that are relevant for your markets, business, strategy and core consumers Enjoy and discuss our mega trend presentation Workshop the implications and opportunities for your business area with us Select and align trends to be exploited for your business strategy © 2012 by COLIBRI RESEARCH

7. Transformation Workshop with creative consumers and early adopters Investigate impact of emerging trends on early adopters Translate trend into consumer perception and language Identify relevant innovation buckets for your brands Create ‘consumer concepts’ © 2012 by COLIBRI RESEARCH

8. Creative Consumer Groups with your core consumers Gather resonance of your core target groups Adapt and improve concepts based on consumer feedback Get guidance for pack and design development Receive concepts ready to be tested in quantitative test © 2012 by COLIBRI RESEARCH

9. How we turned the wellness trend into innovative products… © 2012 by COLIBRI RESEARCH Success Story: Wrigley Balance Trend Mining Workshopping the results with the client team Bringing innovation buckets to life in creative consumer workshops Ethnographic interviews with consumers Consumer-oriented product & communication development

10. Ute Rademacher Business Psychologist and Ph.D. in Communication Sciences Business Coach and Trainer Managing Director of COLIBRI Research 20 years of expertise in qualitative market research Former head of Ipsos Qualitative Germany and Account Manager at Research International Experienced moderator of focus groups with consumers Ute has facilitated client workshops, concept development workshops and co-creation studies for clients in various business areas, e.g. Bosch Powertools, Procter & Gamble Laundry Care, Beiersdorf Healthcare, Philips Lighting, SMART accessories, Wrigley’s © 2012 by COLIBRI RESEARCH Our Team for You

11. TURNING !NSIGHTS INTO OPPORTUNITIES © 2012 by COLIBRI RESEARCH COLIBRI Research Hudtwalckerstrasse 31A D-22299 Hamburg Germany  www.colibri-research.com  +49 40 46 96 68 82  ute@colibri-research.com Contact us